The best alternatives to HubSpot

61 European alternatives · updated 17 October 2026 · How we select

HubSpot’s contact-based pricing jumps sharply as your list grows, pushing many teams toward simpler, more predictable alternatives. Others switch because their data must stay in the EU, and HubSpot cannot guarantee server location. Pipedrive and SuperOffice offer per-user pricing with EU hosting, while Brevo and MailerLite provide marketing automation without the cost spikes.

In short

HubSpot covers email marketing, crm, marketing automation, sales pipeline and customer service. European alternatives: Brevo, MailerLite, Moosend, Raynet CRM and Omnisend and 56 more. By area: Brevo, MailerLite and Moosend for email marketing; Raynet CRM, ADITO xRM and Manago AI (formerly SALESmanago) for CRM; Brevo, Moosend and Omnisend for marketing automation; Raynet CRM, ADITO xRM and Brevo Sales CRM for sales pipeline; ADITO xRM, weclapp CRM and Lime CRM for customer service.

European alternatives to HubSpot

Brevo🇫🇷 FR

French all-in-one marketing platform with EU-hosted data and ISO 27001 certification

Replaces HubSpot’s email marketing and automation; lacks CRM and customer service.

Email marketingMarketing automationFrom $10.80/mo★ 4.4 (13086 reviews)Import from HubSpot: ✓ built-in HubSpot integration · source

EU hostingGDPRFree planISO 27001:2022

Brevo vs HubSpot →

What users praise and criticise

Intuitive interface and ease of use, with seamless contact importing and drag-and-drop automations
Pricing model based on email volume rather than contact count, with a generous free tier (300 emails/day)
All-in-one platform combining email marketing, CRM, and multi-channel inbox (WhatsApp, email, social DMs)

Customer support is slow, often provides canned responses, and struggles with complex technical issues
UI is buggy, with outdated documentation and limited template customization options
API and transactional email workflows can be frustrating to implement

MailerLite🇱🇹 LT

Lithuanian email marketing with EU hosting, ISO 27001, and a free plan for up to 500 subscribers.

Replaces HubSpot’s email marketing with a simpler editor and automation; no CRM or sales pipeline.

Email marketingFrom $12/mo★ 4.5 (6365 reviews)

EU hostingGDPRFree planISO/IEC 27001:2022

MailerLite vs HubSpot →

What users praise and criticise

Highly intuitive, beginner-friendly interface with a drag-and-drop editor, rated 9.1/10 for ease of use
Fast, responsive, and helpful customer support rated around 9.3/10, praised as "next level" by users
Transparent and competitive pricing starting at $10/month with a robust free tier including automation workflows

Frequent reports of unexpected account suspensions without clear warnings or appeal processes
Limited advanced features compared to competitors, including missing role-based permissions and template sharing
Fewer integrations (around 150) than competitors, sometimes requiring workarounds

Moosend🇬🇧 GB

Email marketing with AI automation and EU-hosted data processing, per-user pricing.

Replaces HubSpot’s email marketing and automation; no CRM, sales pipeline, or service features.

Email marketingMarketing automationFrom $9/mo★ 4.6 (1871 reviews)

EU hostingGDPRISO 27001

Moosend vs HubSpot →

What users praise and criticise

Intuitive drag-and-drop email editor and visual workflow automation builder with color-coded steps for easy navigation
Transparent and cost-effective pricing starting at ~$9/month, with no feature gating by tier and scaling only by contact volume
Strong automation capabilities, including pre-built workflow recipes (e.g., abandoned cart, birthday triggers) and advanced segmentation

No integrated CRM functionality (e.g., sales pipeline or deal tracking), limiting suitability for businesses needing sales tools
Limited email template library, requiring more manual customization or design effort
Transactional emails require expensive add-ons or enterprise plans, not included in standard packages

Raynet CRM🇨🇿 CZ

Czech cloud CRM with EU hosting and ISO 27001 certification

Replaces HubSpot’s CRM and sales pipeline with AI tools; no marketing or customer service.

CRMSales pipelineFrom €16/user/mo★ 4.6 (103 reviews)Import from HubSpot: ✓ via XLSX template · source

EU hostingGDPRISO 27001

Raynet CRM vs HubSpot →

What users praise and criticise

Intuitive and user-friendly interface enabling quick adoption with minimal training
Clean, well-organized workspace that supports natural workflows
Effective data organization, deal tracking, and reporting for business insights

Limited advanced automation features compared to other CRMs
Smaller ecosystem of third-party integrations
Entry-level plan has restrictive user and customization limits for growing teams

Omnisend🇬🇧 GB

Ecommerce email & SMS automation on EU servers, with per-user pricing

Replaces HubSpot’s email marketing and automation for ecommerce; lacks CRM and customer service.

Email marketingMarketing automationFrom $11.20/mo★ 4.6 (3745 reviews)

EU hostingGDPRFree plan

Omnisend vs HubSpot →

What users praise and criticise

Intuitive drag-and-drop email builder simplifies campaign creation and reduces the learning curve
Automation workflows are effective and accessible, even in the free tier, enabling efficient customer engagement
Strong ecommerce integration with Shopify and other platforms, ensuring smooth data sync and targeted marketing

Templates and automation workflows lack flexibility for advanced customization, limiting creative and complex use cases
Reporting and analytics features are basic, offering limited depth for data-driven decision-making
High SMS pricing, particularly for low-volume users, reduces cost-effectiveness for SMS-heavy campaigns

ADITO xRM🇩🇪 DE

German xRM platform for sales, marketing and service with no-code customization

Replaces HubSpot’s CRM, sales pipeline, customer service and basic marketing automation; lacks specialized inbound tools.

CRMMarketing automationSales pipelineCustomer serviceFrom $79/user★ 4.3 (19 reviews)

EU hostingGDPRISO/IEC 27001:2022

ADITO xRM vs HubSpot →

What users praise and criticise

Highly customizable workflows and system development via ADITO Designer, including no-code options
Centralized, structured view of customer data across CRM, sales, marketing and service
Strong customer support with an 8.8/10 score on OMR

Complex setup and configuration, especially with unclear processes or limited CRM expertise
Outdated look and feel in some standard dashboards and UI elements

Manago AI (formerly SALESmanago)🇵🇱 PL

Polish CRM and marketing automation with AI-driven personalization

Replaces HubSpot’s marketing automation and CRM; lacks customer service tools.

CRMMarketing automation★ 4.4 (823 reviews)

EU hostingGDPRISO/IEC 27001:2013

Manago AI (formerly SALESmanago) vs HubSpot →

What users praise and criticise

Intuitive and user-friendly interface with well-structured workflows
Predefined templates and automated flows for streamlined campaign creation
Highly responsive and competent support team with 98% positive feedback

Steep learning curve for new users, requiring dedicated time to master
Limited integration options for some niche e-commerce platforms
Occasional interface bugs, though support resolves them quickly

Brevo Sales CRM🇫🇷 FR

Sales CRM with pipelines, automation and forecasting

Replaces HubSpot’s CRM and sales pipeline; lacks marketing or service features.

CRMSales pipelineFrom €26.08/user/mo★ 4.3 (13307 reviews)Import from HubSpot: ✓ built-in HubSpot integration · source

EU hostingGDPRFree planISO 27001:2022

Brevo Sales CRM vs HubSpot →

What users praise and criticise

Intuitive interface for contact and pipeline management
Affordable pricing with generous contact storage on lower tiers
All-in-one platform combining CRM, email, SMS, WhatsApp and chat

Support can be slow or difficult to access on lower-tier plans
Free plan has a 300-email daily limit and other feature restrictions
Account checks and suspensions can be abrupt after list imports

YetiForce🇵🇱 PL

Polish open-source CRM and ERP with 80+ modules and EU hosting

Replaces HubSpot’s CRM and sales pipeline; lacks inbound marketing or customer service depth.

CRMSales pipelineFrom €80/user/mo★ 4.5 (109 reviews)

EU hostingGDPROpen SourceFree plan

YetiForce vs HubSpot →

What users praise and criticise

Intuitive and user-friendly interface for straightforward navigation and task management
Extensive features and modular design for customization and scalability
Open-source nature enabling cost reduction and flexibility for modifications

Some features need refinement or improved graphics
Occasional technical complexity requiring learning or administrative effort
Paid cloud plans and add-ons can be costly for larger user bases

Pipedrive🇪🇪 EE

Estonia-founded CRM with visual sales pipeline and AI tools, EU-hosted data by default.

Replaces HubSpot’s CRM and sales pipeline; lacks marketing, service, or other suite functions.

CRMSales pipelineFrom €14/user/mo★ 4.4 (12859 reviews)Import from HubSpot: ✓ built-in HubSpot importer · source

EU hostingGDPRISO 27001

Pipedrive vs HubSpot →

What users praise and criticise

Simple, intuitive interface with quick setup — teams become productive within a day
Visual pipeline management and drag-and-drop deal board for effective deal tracking
Fast onboarding with minimal training required

Pricing structure leads to unexpected costs — add-ons like LeadBooster and Campaigns are billed per company, not per user
Limited automation and reporting capabilities, especially on lower-tier plans
Platform may become too basic for growing teams, often outgrown within 12–24 months

CAS genesisWorld🇩🇪 DE

German CRM with flexible modules and EU-hosted data

Replaces HubSpot’s CRM and sales pipeline; lacks marketing automation and customer service.

CRMSales pipelineFrom €17.90/mo★ 4.5 (43 reviews)

EU hostingGDPRSoftware Made in Germany

CAS genesisWorld vs HubSpot →

What users praise and criticise

Extensive functionality and high customizability for diverse business needs
Comprehensive contact management with 360-degree customer view
Strong project management tools including task tracking and resource allocation

Steep learning curve and complexity for new or less technical users
Less intuitive desktop interface and onboarding challenges
Lack of pricing transparency and relatively high costs for premium tiers

Dolibarr ERP & CRM🇫🇷 FR

Open-source ERP and CRM suite for SMEs with invoicing, stock and POS

Replaces HubSpot’s CRM and sales pipeline with open-source ERP features; no marketing or service tools.

CRMSales pipelineFrom €14/user/mo★ 4.5 (224 reviews)

EU hostingGDPROpen SourceFree plan

Dolibarr ERP & CRM vs HubSpot →

What users praise and criticise

Cost-effective open-source model with no per-user licensing fees
Modular design allows enabling only necessary features (billing, stock, projects, HR)
Seamless quote-to-invoice workflow with fast document generation

Dated user interface, less intuitive for non-technical users
Steep onboarding for non-developers due to lack of guided setup wizards
Customizing PDFs or reports often requires PHP or template file edits

GetResponse🇵🇱 PL

Polish all-in-one marketing platform with EU hosting and built-in webinars since 1999.

Replaces HubSpot’s email marketing and automation with webinars; no CRM or service desk.

Email marketingMarketing automationFrom $19/mo★ 4.3 (2876 reviews)

EU hostingGDPRFree planISO 27001

GetResponse vs HubSpot →

What users praise and criticise

Intuitive drag-and-drop editor and elegant interface for campaign building
24/7 responsive customer support via chat and email with quick issue resolution
Strong email deliverability and high inbox placement rates

API and third-party integrations are limited, requiring workarounds for advanced use cases
Mobile responsiveness of forms and email templates is lacking or outdated
Missing key features like video embedding in emails and a content locker

noCRM.io🇫🇷 FR

Action-driven lead management for sales teams — minimal admin, EU-hosted data.

Replaces HubSpot’s CRM and sales pipeline for lead-driven sales teams; no marketing or customer service.

CRMSales pipelineFrom $25/user/mo★ 4.6 (6058 reviews)

EU hostingGDPRISO/IEC 27001

noCRM.io vs HubSpot →

What users praise and criticise

Intuitive, drag-and-drop interface requiring minimal training for non-technical users
Pipeline view with clear visual prioritization and drag-and-drop functionality
Responsive support with webinars and documentation for user success

Limited automation capabilities, especially for multi-condition workflows
Basic reporting and analytics with minimal customization options
No native marketing features like email campaigns or lead scoring

rapidmail🇩🇪 DE

German email marketing with drag-and-drop campaigns and EU-only hosting

Replaces HubSpot’s email marketing with German drag-and-drop campaigns; no CRM or automation beyond email.

Email marketingFrom €59/mo★ 4.2 (5769 reviews)

EU hostingGDPRFree planISO 27001

rapidmail vs HubSpot →

What users praise and criticise

Intuitive and user-friendly interface, ideal for beginners and small businesses
Quick setup and well-structured workflows enable fast results
Highly praised customer support: competent, friendly, and fast, with German-language phone assistance

Limited advanced features: lacks deep segmentation, automation, and built-in landing page tools
Pricing model can become expensive for the provided feature set, especially beyond basic plans
Subscription system inflexible, with no pay-per-recipient option in certain tiers

Upsales🇸🇪 SE

Swedish B2B CRM with built-in marketing automation and AI pipeline scoring

Replaces HubSpot’s CRM, sales pipeline and marketing automation for B2B teams needing AI scoring.

CRMMarketing automationSales pipeline★ 4.4 (198 reviews)Import from HubSpot: ✓ via file import · source

EU hostingGDPRISO 27001

Upsales vs HubSpot →

What users praise and criticise

intuitive interface and ease of use
clear overview of business activities for sales follow-up and analytics
responsive and helpful customer support

steep learning curve for marketing automation features
outdated and limited quoting tools
mobile app with fewer features and suboptimal performance

Clever Elements🇩🇪 DE

Email marketing with drag-and-drop editor and built-in GDPR compliance

Replaces HubSpot’s email marketing with a drag-and-drop editor; no CRM or automation beyond email.

Email marketingFrom €10

EU hostingGDPR

Clever Elements vs HubSpot →

Mailcoach🇧🇪 BE

Open-source email marketing from Belgium, pay only for emails sent, not contacts stored.

Replaces HubSpot’s email marketing for teams sending campaigns without CRM or automation needs.

Email marketingFrom €9.99/mo★ 4.6 (1292 reviews)

EU hostingGDPROpen Source

Mailcoach vs HubSpot →

What users praise and criticise

Transparent, scalable pricing model based on emails sent (not contacts stored), with a low starting price of €9.99/month for 2,000 emails and pay-as-you-go options
Powerful automation workflows (drip sequences, onboarding flows, conditional triggers) without requiring coding skills, combined with advanced list segmentation and A/B testing
Clean, intuitive interface that simplifies campaign creation and management, suitable for both marketers and developers

Self-hosted version requires Laravel expertise, making setup and advanced customization challenging for non-technical users
No free plan available, only a free trial, which may deter users seeking long-term free options
Some ESP integrations (e.g., Amazon SES) impose sending limits, requiring careful management of sending rates

Livespace🇵🇱 PL

Polish CRM for B2B sales teams with process-driven automation and EU-hosted data.

Replaces HubSpot’s CRM and sales pipeline for B2B teams; lacks marketing automation and customer service.

CRMSales pipelineFrom €17/user/mo★ 4.6 (49 reviews)Import from HubSpot: ✓ via CSV/XLS export · source

EU hostingGDPR

Livespace vs HubSpot →

What users praise and criticise

Intuitive, clean, and simple interface that users describe as easy to navigate and not overwhelming
Fast onboarding with teams able to start using the platform without extensive training
Responsive and accessible helpdesk support

Email functionality issues, including corrupted emails with base64 code when handling inline images
Limited native integrations, particularly outside Poland, which may restrict third-party connectivity
Inconsistent support responsiveness, with some users reporting no response to critical issues

Attio🇬🇧 GB

AI-native CRM with flexible data modeling and EU hosting

Replaces HubSpot’s CRM and sales pipeline with flexible data modeling; lacks marketing automation and customer service.

CRMSales pipelineFrom €39.31/user/mo★ 4.4 (354 reviews)

EU hostingGDPRFree planSOC 2 Type II

Attio vs HubSpot →

What users praise and criticise

Notion-style interface that is intuitive and easy to learn
Highly customizable pipelines and fields (9.4/10 customization score on G2)
Fast implementation with median setup time of 12 days

Limited native integrations, requiring Zapier for many workflows
No dedicated mobile app, with reduced functionality on mobile
Limited reporting features compared to competitors like Salesforce

CleverReach🇩🇪 DE

German email marketing platform with ISO 27001-certified EU hosting and a free plan for small senders.

Replaces HubSpot’s email marketing and automation; lacks CRM, sales pipeline, or service tools.

Email marketingMarketing automationFrom €15/mo★ 4.0 (345 reviews)Import from HubSpot: ✓ via CSV/XLS/XLSX/TXT export · source

EU hostingGDPRFree planISO 27001

CleverReach vs HubSpot →

What users praise and criticise

Intuitive, user-friendly interface with a drag-and-drop editor and ready-made templates for quick campaign creation
High email deliverability rates, supported by DKIM and SPF compliance for reliable inbox placement
Responsive and effective customer support, often praised for quick problem resolution

Pricing is perceived as high compared to competitors, especially for larger contact lists or higher email volumes
Automation features are limited in depth and can be complicated to set up for complex lifecycle marketing
Built-in form builder lacks visual appeal and responsiveness compared to alternatives

weclapp CRM🇩🇪 DE

Cloud CRM for SMEs with integrated ERP and project tools

Replaces HubSpot’s CRM, sales pipeline and customer service with ERP and project tools; no marketing automation.

CRMSales pipelineCustomer serviceFrom €64/user/mo★ 4.2 (441 reviews)Import from HubSpot: ✓ via HubSpot integration connector · source

EU hostingGDPRFree planISO 27001

weclapp CRM vs HubSpot →

What users praise and criticise

All-in-one business workflows (CRM, ERP, accounting, inventory, projects)
Intuitive and clear interface for quick navigation
Automation of lead-to-offer processes and follow-ups saves time

Price increases and short notice periods for contract changes
Mixed support experiences, with some users reporting unresponsiveness
Occasional bugs, outages, or login issues disrupting work

Odoo CRM🇧🇪 BE

Open-source CRM from Belgium with a free plan and modular ERP integration.

Replaces HubSpot’s CRM; lacks marketing, service, or other suite functions unless modules are added.

CRMFrom €19.90/user/mo★ 3.8 (2453 reviews)Import from HubSpot: ✓ third-party migration module · source

EU hostingGDPROpen SourceFree planISO 27001:2022

Odoo CRM vs HubSpot →

What users praise and criticise

Comprehensive integrated platform that combines CRM with accounting, inventory, and other business functions in a single system, reducing data silos and subscription costs
Highly modular structure allows users to activate only the required features, avoiding unnecessary complexity
Open-source framework enables deep customization to fit complex business processes

Customer support receives consistently low ratings (3.9/5 on Software Advice), with slow response times, regional quality variations, and reports of support staff lacking expertise
Hidden costs and aggressive upselling, including price increases when changing plans and pressure to purchase additional 'Success Packs'
Steep learning curve and technical complexity, particularly for customizations, with upgrades often breaking existing configurations

Scopevisio🇩🇪 DE

Cloud ERP with finance, CRM and project management for SMEs

Replaces HubSpot’s CRM and sales pipeline with cloud ERP; no marketing automation or service desk.

CRMSales pipelineFrom €3.00/user★ 4.5 (2 reviews)

EU hostingGDPRISO 27001

Scopevisio vs HubSpot →

What users praise and criticise

Broad, integrated suite covering finance, CRM, document management, projects, time tracking and reporting
Strong and mature finance and accounting functions, including bookkeeping
Automated workflows linking project time entries to billing and analysis

Steep learning curve and onboarding effort due to system breadth
Non-transparent pricing configured by modules, users, term and billing period

Twenty CRM🇫🇷 FR

Open-source CRM for developer-led teams — self-hosted or EU-managed, with full data control.

Replaces HubSpot’s CRM with an open-source, developer-friendly tool; no marketing or service features.

CRMFrom $9/user/moImport from HubSpot: ✓ via migration service · source

EU hostingGDPROpen Source

Twenty CRM vs HubSpot →

What users praise and criticise

Clean, modern, and intuitive interface with a Notion-style UI that users find easy to navigate
Highly customizable data model with custom objects, fields, and views to adapt the CRM to specific workflows
Open-source architecture eliminates vendor lock-in and ensures full data ownership

Platform is still maturing, with some features incomplete or less polished than established CRMs
No dedicated mobile app, limiting usability for field sales teams
Limited native integrations and a small third-party ecosystem compared to competitors

Lime CRM🇸🇪 SE

Swedish CRM with visual pipelines and EU-hosted data for sales, marketing and support teams.

Replaces HubSpot’s CRM, sales pipeline and customer service with basic marketing tools; lacks deep inbound automation.

Email marketingCRMSales pipelineCustomer serviceFrom €55/user/mo★ 4.5 (602 reviews)

EU hostingGDPRISO 27001

Lime CRM vs HubSpot →

What users praise and criticise

Intuitive interface with a low learning curve, designed for small and medium-sized businesses
Highly customizable fields, layouts, and workflows without requiring deep technical expertise
Centralized platform consolidating customer data, sales processes, and marketing efforts

Web client has limitations compared to the desktop version, lacking key features
Occasional bugs and usability issues, particularly with Excel exports and hidden interface elements
10,000-row limit for aggregated data sets can be restrictive for some workflows

Mailjet🇫🇷 FR

French email platform for marketing and transactional mail, EU-hosted and ISO-certified.

Replaces HubSpot’s email marketing; lacks CRM, automation and customer service.

Email marketingFrom $9/mo★ 4.1 (4466 reviews)

EU hostingGDPRFree planISO 27001

Mailjet vs HubSpot →

What users praise and criticise

Intuitive drag-and-drop email builder with real-time team collaboration and high-rated template flexibility
Cost-effective pricing model based on sending volume, not contact list size, with a generous free tier (6,000 emails/month)
Strong deliverability and inbox placement, backed by GDPR compliance and ISO 27001 certification

Inconsistent customer support quality, with variable response times and occasional delays in resolving critical issues
Overly aggressive spam filtering blocks legitimate emails, leading to campaign failures and unexpected account restrictions
Limited scalability and advanced features for larger enterprises or rapidly growing businesses

Sellsy🇫🇷 FR

French CRM with invoicing, quotes and e-signatures for SMEs

Replaces HubSpot’s CRM and sales pipeline; lacks marketing automation or customer service.

CRMSales pipelineFrom €29/user/mo★ 4.2 (2489 reviews)

EU hostingGDPRISO/IEC 27001:2022

Sellsy vs HubSpot →

What users praise and criticise

All-in-one sales and billing workflow (quotes, invoices, payments, e-signatures)
One-click conversion from quote to invoice
Handles high invoice volumes efficiently for small businesses

Pipeline entry and lead management can feel cumbersome
Annual commitments, upfront billing and price increases at renewal
Partial or unreliable Google sync (duplicate contacts, email linking issues) and limited Microsoft 365 integration

Axonaut🇫🇷 FR

CRM, invoicing, project and business management in one tool

Replaces HubSpot’s CRM, sales pipeline, basic email marketing and customer service; no marketing automation.

Email marketingCRMSales pipelineCustomer serviceFrom €34.99/mo★ 4.4 (654 reviews)

EU hostingGDPRISO 27001

Axonaut vs HubSpot →

What users praise and criticise

All-in-one business suite with CRM, quotes, invoicing, expenses and payment tracking in a single workflow
Intuitive interface with quick learning curve for core tasks like contact management and invoicing
Reduces manual work via invoice reminders, shared customer histories and expense tracking

Pricing can feel steep for solo users or very small businesses needing only invoicing
Limited depth in reporting, dashboards and document customization
Pre-accounting focus with manual work required for bank reconciliation and recurring transactions

SuperOffice🇳🇴 NO

Norwegian B2B CRM with EU-hosted data, ISO 27001 and built-in GDPR tools for mid-market sales and service teams.

Replaces HubSpot’s CRM, sales pipeline and customer service; lacks marketing automation and content tools.

CRMSales pipelineCustomer serviceFrom €45/user/mo★ 4.3 (2150 reviews)

EU hostingGDPRISO 27001

SuperOffice vs HubSpot →

What users praise and criticise

Intuitive interface with clean design and minimal learning curve, ideal for businesses with limited IT resources
High-quality support with responsive teams and consultative approach, achieving consistently strong ratings
Strong European specialization: GDPR-compliant data handling, localization, and integration with European business tools

Occasional performance issues, including website downtime affecting work efficiency
Pricing lacks transparency, requires direct sales contact, and can be high for smaller teams (€55–€340/user/month)
Limited advanced features compared to enterprise-grade competitors, particularly in marketing automation and scalability

Efficy🇧🇪 BE

Belgian CRM with deep customization, on-premise options and public-sector compliance modules.

Replaces HubSpot’s CRM with deep customization for public-sector needs; no marketing or service tools.

CRMFrom 69 €/user/mo★ 4.3 (608 reviews)Import from HubSpot: ✓ via CSV or XLS export · source

EU hostingGDPRISO 9001

Efficy vs HubSpot →

Target-CRM🇧🇪 BE

CRM and ERP for sales, invoicing and inventory

Replaces HubSpot’s CRM and sales pipeline for businesses needing invoicing and inventory alongside.

CRMSales pipelineFrom €19/mo★ 5.0 (1 reviews)

EU hostingGDPR

Target-CRM vs HubSpot →

What users praise and criticise

Straightforward interface and workflows for managing customer records and leads
Cost-effective pricing starting at ₹750 per user per month
Quick and professional vendor support for setup and customization

Mobile app usability needs improvement
UI may appear dated

Friendly Automate🇨🇭 CH

Open-source marketing automation from Switzerland, hosted in the EU with ISO 27001 certification.

Replaces HubSpot’s marketing automation and email campaigns; lacks CRM and sales pipeline tools.

Email marketingMarketing automationFrom 5 CHF/mo

EU hostingGDPROpen SourceISO 27001

Friendly Automate vs HubSpot →

What users praise and criticise

Visual drag-and-drop editor for emails, forms, and landing pages with intuitive usability
Advanced customer segmentation for personalized, individual campaign targeting
Swiss data hosting with full compliance to Swiss nFADP and EU GDPR, plus ISO certifications

Limited advanced automation and analytics capabilities for complex or large-scale campaigns
Basic reporting and analytics compared to competitors
Starting price of $82.50/month (billed yearly) may be high for smaller teams

Inxmail🇩🇪 DE

German email marketing platform with 98 % deliverability and EU-only hosting since 1999.

Replaces HubSpot’s email marketing and automation; lacks CRM, sales pipeline, or service tools.

Email marketingMarketing automationFrom €70/mo★ 4.1 (131 reviews)

EU hostingGDPRISO/IEC 27001:2022

Inxmail vs HubSpot →

What users praise and criticise

Fast, knowledgeable, and solution-oriented customer support with a personal touch
High reliability and stability, particularly for large-scale email campaigns
Strong GDPR compliance and data security with EU-hosted servers

Outdated and less intuitive user experience in the older Professional version; complicated navigation and template editing
Limited design flexibility, including difficulties in creating new email layouts and lack of HTML export for agencies
No offline mode, leading to workflow disruptions during connection interruptions

Holded🇪🇸 ES

All-in-one ERP for SMEs with invoicing, accounting and CRM

Replaces HubSpot’s CRM and sales pipeline for SMEs focused on invoicing and accounting.

CRMSales pipelineFrom €15/mo★ 4.2 (2442 reviews)Import from HubSpot: ✓ via Zapier integration · source

EU hostingGDPR

Holded vs HubSpot →

What users praise and criticise

Intuitive and quick to learn for invoicing, expenses and basic accounting
All-in-one platform combining invoicing, accounting, banking, inventory, CRM, projects and HR
Time-saving automation for recurring invoices, payment reminders and billing

Support can be slow or difficult to reach, with mixed experiences reported
Pricing and plan limits (e.g., invoices, users, features) may become costly as needs grow
Limited flexibility for advanced workflows, report customization and exports

CentralStationCRM🇩🇪 DE

German CRM for small teams with EU-only data hosting and flat-rate pricing.

Replaces HubSpot’s CRM and sales pipeline for small teams; lacks marketing automation and customer service.

CRMSales pipelineFrom €24/mo★ 4.3 (1279 reviews)

EU hostingGDPRFree plan

CentralStationCRM vs HubSpot →

What users praise and criticise

Exceptionally easy to use and set up, with a 9.6/10 ease-of-use score on OMR (vs. CRM category average of 8.6)
Fast and personal support, scoring 9.5/10 on OMR with response times of 10–15 minutes
Transparent flat-rate pricing (€75/month for 10 users, equating to €7.50 per user) and a free Starter plan for up to 3 users

Basic automation capabilities with no branching workflows or multi-step sequences
Shallow reporting and analytics, lacking custom reports or board-level insights (requires spreadsheet exports)
Thin integration ecosystem compared to competitors like Pipedrive (500+ integrations)

Capsule CRM🇬🇧 GB

UK CRM with contact management, pipelines and integrations

Replaces HubSpot’s CRM and sales pipeline with contact and pipeline management; no marketing or customer service.

CRMSales pipelineFrom €15/user/mo★ 4.5 (3534 reviews)Import from HubSpot: ✓ via Import2 migration service · source

GDPRFree planISO 27001

Capsule CRM vs HubSpot →

What users praise and criticise

Exceptionally intuitive interface with minimal training required
Fast onboarding with teams productive within hours
Seamless Gmail and Outlook integration for email workflows

Limited automation and advanced features, locked behind higher-tier plans
Basic reporting and analytics compared to enterprise CRMs
Mobile app is functional but less feature-rich than desktop

cobra CRM🇩🇪 DE

German CRM for sales, marketing and service with cloud or on-premises deployment

Replaces HubSpot’s CRM, sales pipeline and customer service; no inbound marketing automation.

CRMSales pipelineCustomer service★ 4.4 (212 reviews)

EU hostingGDPR

cobra CRM vs HubSpot →

What users praise and criticise

Highly configurable with custom tables, fields, and workflows
Strong contact management with search, filtering, and interaction histories
Sales tracking with pipeline and funnel reporting

Steep learning curve due to extensive customization options
Outdated interface in need of a modern refresh
Performance issues with startup and loading times

BSI Customer Suite🇨🇭 CH

AI-powered CRM and CX platform with 360° customer view and journey automation

Replaces HubSpot’s CRM and customer service with AI-powered automation; lacks marketing automation.

CRMCustomer service★ 4.5 (103 reviews)

EU hostingGDPRISO 27001

BSI Customer Suite vs HubSpot →

What users praise and criticise

Modular setup adapts to company-specific workflows
Unified customer view across CRM, sales, service and marketing
Broad feature set covering CRM, marketing automation and customer data

Steep learning curve due to complexity
Click-heavy routine workflows
Limited or inflexible built-in reporting

OnePageCRM🇮🇪 IE

Action-focused CRM for small teams with follow-up reminders and Kanban pipelines

Replaces HubSpot’s CRM and sales pipeline with action-focused follow-ups; lacks marketing automation and customer service.

CRMSales pipelineFrom €25.95/user/mo★ 4.7 (452 reviews)

GDPR

OnePageCRM vs HubSpot →

What users praise and criticise

Simple, intuitive interface that new users can master in under a day
Next Action Stream keeps follow-ups visible and prioritized
Responsive, personal support and useful onboarding resources

Reporting and dashboards lack depth for advanced sales analysis
Limited customization and scalability for complex or growing operations
Integration gaps, notably broader VoIP support and smoother web-form capture

Wice CRM🇩🇪 DE

German CRM for sales, support and marketing with workflows and invoicing

Replaces HubSpot’s CRM, sales pipeline, marketing automation and customer service; no advanced analytics.

CRMMarketing automationSales pipelineCustomer service

EU hostingGDPRTrust-in-Cloud

Wice CRM vs HubSpot →

What users praise and criticise

Intuitive and user-friendly interface
Clear overview of sales opportunities for management
All-in-one system for contacts, leads, pipelines, marketing, service and invoicing

Interface can feel outdated compared to newer cloud CRMs
No native mobile app for iOS or Android

GRC Contact CRM🇫🇷 FR

French CRM for SMEs with Paris-hosted data and built-in invoicing

Replaces HubSpot’s CRM; lacks marketing automation, email marketing, or service tools.

CRM

EU hostingGDPR

GRC Contact CRM vs HubSpot →

What users praise and criticise

Intuitive and user-friendly interface with quick onboarding, requiring no installation and accessible from any device
Centralizes and shares client information, improving organization and sales prospecting
Shared calendar and task management features enhance team collaboration and productivity

Some users find the platform overly complex during initial setup compared to other CRMs
Limited criticism in reviews, but occasional mentions of a less modern interface

combit CRM🇩🇪 DE

German CRM with contact, pipeline and automation tools

Replaces HubSpot’s CRM and sales pipeline; lacks marketing automation or customer service.

CRMSales pipeline★ 4.6 (49 reviews)

EU hostingGDPR

combit CRM vs HubSpot →

Group-Office🇳🇱 NL

Open-source groupware and CRM for teams

Replaces HubSpot’s CRM and sales pipeline with open-source groupware; no marketing or customer service.

CRMSales pipelineFrom €219/yr

EU hostingGDPROpen SourceFree plan

Group-Office vs HubSpot →

What users praise and criticise

Integrated groupware with calendars, email, contacts, files, tasks and projects in one suite
Sophisticated calendar with invitations, availability checks and CalDAV sync
Intuitive and user-friendly interface once configured

Core CRM features locked behind paid per-user modules
Email server configuration reported as difficult and unreliable for some users
Limited community support resources

Folk🇫🇷 FR

AI-powered CRM with spreadsheet-style contact management and LinkedIn integration

Replaces HubSpot’s CRM and sales pipeline with AI-powered contact management; lacks marketing automation and customer service.

CRMSales pipelineFrom $30/user/mo★ 4.5 (298 reviews)Import from HubSpot: ✓ via CSV export · source

EU hostingGDPR

Folk vs HubSpot →

What users praise and criticise

Fast onboarding with teams operational in under 20 minutes
Intuitive, clean interface requiring minimal training
Notion-style spreadsheet experience combined with pipeline management

No dedicated mobile app, relying on mobile browsers only
Lack of workflow automation and advanced reporting
Pricing escalates quickly with tier upgrades or added features

Divalto Weavy🇫🇷 FR

Mobile CRM for field sales with ERP sync and offline access

Replaces HubSpot’s CRM and sales pipeline for field sales with offline access; no marketing or customer service.

CRMSales pipelineFrom €40.00/user/mo★ 4.0 (65 reviews)

EU hostingGDPRISO 9001:2015

Divalto Weavy vs HubSpot →

What users praise and criticise

Comprehensive business coverage from prospecting to customer service and technical team needs
Highly customizable to fit specific business processes
Intuitive interface with smooth navigation and ease of use

High pricing starting at €40/user/month with no free tier or trial
Mobile module limitations for remote work and on-site quoting

TimeLine ERP🇩🇪 DE

German ERP for industrial mid-market with production planning and CRM

Replaces HubSpot’s CRM and sales pipeline with production planning; no marketing or customer service.

CRMSales pipelineFrom €800★ 4.9 (4 reviews)

GDPR

TimeLine ERP vs HubSpot →

Workbooks CRM🇬🇧 GB

UK CRM with sales, marketing, support and order processing in one platform

Replaces HubSpot’s CRM, sales pipeline, customer service and marketing automation.

CRMMarketing automationSales pipelineCustomer serviceFrom £32/user/mo★ 2.7 (612 reviews)

GDPRISO/IEC 27001

Workbooks CRM vs HubSpot →

What users praise and criticise

Comprehensive feature set covering CRM, quotes, sales orders, supplier management and invoicing
Enterprise-grade capabilities at a lower total cost of ownership than Salesforce or Microsoft Dynamics
Responsive and knowledgeable customer support with fast turnaround times

Steep learning curve for advanced configuration and administration
Cluttered, multi-window interface that feels dated and cumbersome
Performance slowdowns with large datasets or heavy pipelines

Salesflare🇧🇪 BE

Intelligent B2B CRM with automated data capture and sales pipelines

Replaces HubSpot’s CRM and sales pipeline; lacks marketing automation or customer service.

CRMSales pipelineFrom $39/user/mo★ 4.8 (723 reviews)Import from HubSpot: ✓ via CSV export · source

Salesflare vs HubSpot →

What users praise and criticise

Rapid onboarding with teams operational in under a day
Intelligent automation captures data from emails, calendars, LinkedIn and public web sources
Modern, responsive interface with drag-and-drop pipeline and LinkedIn sidebar

Limited advanced customization and enterprise-grade reporting
Clunky mobile app experience
Data import and large migrations can be frustrating

Mailpro🇨🇭 CH

Send email and SMS campaigns with analytics

Replaces HubSpot’s email marketing with drag-and-drop campaigns; no CRM or automation beyond email.

Email marketingFrom 464.32 TRY★ 3.0 (12 reviews)Import from HubSpot: ✓ via Zapier sync · source

Swiss hostedGDPRFree plan

Mailpro vs HubSpot →

What users praise and criticise

Intuitive and user-friendly interface with a drag-and-drop editor and ready-made templates for quick campaign creation
High email deliverability (9.6/10) and SMS deliverability (9.8/10), ensuring reliable message delivery
Efficient and reliable SMTP service, praised for its high performance

Outdated and occasionally misleading interface design, particularly in subscription management controls
Inconsistent customer support responsiveness, with reports of unanswered emails and calls
Limited third-party integrations, which can disrupt seamless workflow management

PROFFIX🇨🇭 CH

Swiss ERP for SMEs with accounting, payroll and CRM

Replaces HubSpot’s CRM and sales pipeline with accounting and payroll; no marketing or customer service.

CRMSales pipelineFrom CHF 62.10/user/mo★ 5.0 (1 reviews)

GDPRSwissdec (ELM 5.0)

PROFFIX vs HubSpot →

What users praise and criticise

Highly customizable ERP for SMEs, especially accounting
Uniform module structure aids quick navigation
Becomes easy to use after initial familiarization

Initial learning curve with search fields
Setup can be complex for non-technical users

Spotler CRM🇳🇱 NL

Simple CRM for sales and marketing teams with centralized contact data

Replaces HubSpot’s CRM and sales pipeline; lacks marketing automation and customer service.

CRMSales pipelineFrom €165/mo★ 4.3 (1271 reviews)Import from HubSpot: ✓ native sync integration · source

GDPRFree plan

Spotler CRM vs HubSpot →

What users praise and criticise

Clear, uncluttered interface for daily tasks
Centralized contact, email, document, and deal records
Visual pipeline and activity history for tracking opportunities

Email editor lacks formatting flexibility
Advanced reporting and customization options limited
Integrations and email syncing can be unreliable

21.CRM🇨🇭 CH

CRM for SMEs with lead tracking and mobile access

Replaces HubSpot’s CRM and sales pipeline with mobile access; no marketing or service tools.

CRMSales pipelineFrom 21 CHF/mo

Swiss hostedGDPRFree planISO 27001

21.CRM vs HubSpot →

What users praise and criticise

Free plan available for cost-conscious teams
Good value for money
Intuitive for basic tasks like QR invoice generation

Unclear onboarding and terminology for new users
Support response times can be slow

CURSOR-CRM🇩🇪 DE

German CRM with workflow automation and on-prem or cloud deployment

Replaces HubSpot’s CRM and customer service workflows; no marketing automation or content tools.

CRMCustomer service★ 3.7 (2 reviews)

EU hostingGDPR

CURSOR-CRM vs HubSpot →

Youday CRM🇫🇷 FR

French CRM for SMEs with no-code customization and France-based hosting

Replaces HubSpot’s CRM, sales pipeline and customer service for SMEs needing a France-hosted solution.

CRMSales pipelineCustomer serviceFrom €40/user/mo

EU hostingGDPR

Youday CRM vs HubSpot →

What users praise and criticise

Highly customizable fields, data models and workflows without coding
Intuitive and quick to learn interface
Responsive local support and guided implementation

Requires scoping and guided implementation, not plug-and-play
Pricing not publicly listed, requires a quote
Smaller integration ecosystem compared to major CRM vendors

MailUp🇮🇹 IT

Italian email and SMS marketing platform with unlimited contacts and EU data processing

Replaces HubSpot’s email and SMS marketing; lacks CRM, sales pipeline, or service tools.

Email marketingMarketing automationFrom 48 €/mo★ 1.2 (718 reviews)

EU hostingGDPR

MailUp vs HubSpot →

What users praise and criticise

Intuitive drag-and-drop editor for email creation, accessible to non-technical users
Responsive customer support via email and phone (plan-dependent), plus extensive documentation and training
Multi-channel campaign capabilities (email and SMS) with advanced automation workflows and segmentation tools

Contact and list management less intuitive than competitors, with usability issues
Automation workflows functional but not as sophisticated as enterprise-grade platforms
SMS pricing perceived as high, and pricing tiers can be confusing

STEPS / stepsERP🇩🇪 DE

German ERP and CRM suite for SMEs with project, service and trade modules

Replaces HubSpot’s CRM and sales pipeline with ERP features; no marketing or customer service tools.

CRMSales pipeline★ 2.3 (18 reviews)

EU hostingGDPRMicrosoft Partner

STEPS / stepsERP vs HubSpot →

What users praise and criticise

Handles complex, industry-specific workflows like variable IT-service contracts and billing cycles
Centralizes work and data in one shared system for consistency
Offers flexibility to adapt standard functions to individual processes

Usability could be improved
Onboarding, reporting, and analysis speed need simplification
Costs and pricing transparency require attention

TOPIX ERP🇩🇪 DE

Modular ERP for SMEs with integrated CRM and DMS

Replaces HubSpot’s CRM and sales pipeline with ERP modules; no marketing or customer service.

CRMSales pipelineFrom €35/user/mo★ 4.4 (128 reviews)

TOPIX ERP vs HubSpot →

What users praise and criticise

Broad, integrated feature set covering sales, order processing, inventory, accounting, HR and projects
Reduces duplicate data entry with linked information across modules
Practical capabilities like serial-number tracking, recurring invoices and banking workflows

Setup requires time and expertise to configure around company processes
Interface and menus can feel dated or complex for new users
Web client may be slower or lack some functions compared to desktop version

TeamLeader🇧🇪 BE

Belgian CRM and agency software for SMEs — all-in-one sales, projects and invoicing with EU hosting.

Replaces HubSpot’s CRM and sales pipeline with project and invoicing tools; no marketing or customer service.

CRMSales pipelineFrom €37.50/mo★ 0.5 (3353 reviews)

EU hostingGDPR

TeamLeader vs HubSpot →

What users praise and criticise

Clean, intuitive interface with minimal learning curve for quick team adoption
Step-by-step onboarding guidance and training resources simplify setup
14-day free trial and professional support services ease implementation

Limited customization options for fields, templates, and dashboard layouts
Time tracking and automation workflows lack intuitiveness and complexity
Restricted third-party app integration and additional costs for add-ons

GDI Business-Line CRM🇩🇪 DE

German ERP-integrated CRM for SMEs — on-premise or cloud-capable, with lead and appointment management.

Replaces HubSpot’s CRM; lacks marketing automation, email marketing, or service tools.

CRM

GDI Business-Line CRM vs HubSpot →

Coheris CRM🇫🇷 FR

French CRM for omnichannel customer management and analytics

Replaces HubSpot’s CRM with omnichannel customer management; lacks marketing automation and customer service.

CRM

GDPR

Coheris CRM vs HubSpot →

What users praise and criticise

Unified customer and service view with sales, marketing and support workflows
Alerts and notifications for tracking engagement and coordination
Feature-rich suite with reporting, analytics and data quality tools like duplicate detection

Workflow and automation setup can be complex, sometimes requiring external consultants
Integration with third-party tools and system costs, including licensing and storage fees
Training and onboarding need improvement, with limited public documentation and community

All HubSpot alternatives at a glance

Which part of HubSpot each alternative covers.

Provider	Email marketing	CRM	Marketing automation	Sales pipeline	Customer service	From	Rating	Import from HubSpot
HubSpot 🇺🇸 (the tool you are replacing)	✓	✓	✓	✓	✓	$20/mo	★ 4.4	–
Brevo 🇫🇷	✓		✓			$10.80/mo	★ 4.4 (13086)	✓ built-in
MailerLite 🇱🇹	✓					$12/mo	★ 4.5 (6365)	–
Moosend 🇬🇧	✓		✓			$9/mo	★ 4.6 (1871)	–
Raynet CRM 🇨🇿		✓		✓		€16	★ 4.6 (103)	✓ via file
Omnisend 🇬🇧	✓		✓			$11.20/mo	★ 4.6 (3745)	–
ADITO xRM 🇩🇪		✓	✓	✓	✓	$79/user	★ 4.3 (19)	–
Manago AI (formerly SALESmanago) 🇵🇱		✓	✓			On request	★ 4.4 (823)	–
Brevo Sales CRM 🇫🇷		✓		✓		€26.08	★ 4.3 (13307)	✓ built-in
YetiForce 🇵🇱		✓		✓		€80	★ 4.5 (109)	–
Pipedrive 🇪🇪		✓		✓		€14	★ 4.4 (12859)	✓ built-in
CAS genesisWorld 🇩🇪		✓		✓		€17.90/mo	★ 4.5 (43)	–
Dolibarr ERP & CRM 🇫🇷		✓		✓		€14	★ 4.5 (224)	–
GetResponse 🇵🇱	✓		✓			$19/mo	★ 4.3 (2876)	–
noCRM.io 🇫🇷		✓		✓		$25	★ 4.6 (6058)	–
rapidmail 🇩🇪	✓					€59/mo	★ 4.2 (5769)	–
Upsales 🇸🇪		✓	✓	✓		On request	★ 4.4 (198)	✓ via file
Clever Elements 🇩🇪	✓					€10	–	–
Mailcoach 🇧🇪	✓					€9.99/mo	★ 4.6 (1292)	–
Livespace 🇵🇱		✓		✓		€17	★ 4.6 (49)	✓ via file
Attio 🇬🇧		✓		✓		€39.31	★ 4.4 (354)	–
CleverReach 🇩🇪	✓		✓			€15/mo	★ 4.0 (345)	✓ via file
weclapp CRM 🇩🇪		✓		✓	✓	€64	★ 4.2 (441)	✓ service
Odoo CRM 🇧🇪		✓				€19.90	★ 3.8 (2453)	✓ service
Scopevisio 🇩🇪		✓		✓		€3.00/user	★ 4.5 (2)	–
Twenty CRM 🇫🇷		✓				$9	–	✓ service
Lime CRM 🇸🇪	✓	✓		✓	✓	€55	★ 4.5 (602)	–
Mailjet 🇫🇷	✓					$9/mo	★ 4.1 (4466)	–
Sellsy 🇫🇷		✓		✓		€29	★ 4.2 (2489)	–
Axonaut 🇫🇷	✓	✓		✓	✓	€34.99/mo	★ 4.4 (654)	–
SuperOffice 🇳🇴		✓		✓	✓	€45	★ 4.3 (2150)	–
Efficy 🇧🇪		✓				69 €	★ 4.3 (608)	✓ via file
Target-CRM 🇧🇪		✓		✓		€19/mo	★ 5.0 (1)	–
Friendly Automate 🇨🇭	✓		✓			5 CHF/mo	–	–
Inxmail 🇩🇪	✓		✓			€70/mo	★ 4.1 (131)	–
Holded 🇪🇸		✓		✓		€15/mo	★ 4.2 (2442)	✓ service
CentralStationCRM 🇩🇪		✓		✓		€24/mo	★ 4.3 (1279)	–
Capsule CRM 🇬🇧		✓		✓		€15	★ 4.5 (3534)	✓ service
cobra CRM 🇩🇪		✓		✓	✓	On request	★ 4.4 (212)	–
BSI Customer Suite 🇨🇭		✓			✓	On request	★ 4.5 (103)	–
OnePageCRM 🇮🇪		✓		✓		€25.95	★ 4.7 (452)	–
Wice CRM 🇩🇪		✓	✓	✓	✓	On request	–	–
GRC Contact CRM 🇫🇷		✓				On request	–	–
combit CRM 🇩🇪		✓		✓		On request	★ 4.6 (49)	–
Group-Office 🇳🇱		✓		✓		€219/yr	–	–
Folk 🇫🇷		✓		✓		$30	★ 4.5 (298)	✓ via file
Divalto Weavy 🇫🇷		✓		✓		€40.00	★ 4.0 (65)	–
TimeLine ERP 🇩🇪		✓		✓		€800	★ 4.9 (4)	–
Workbooks CRM 🇬🇧		✓	✓	✓	✓	£32	★ 2.7 (612)	–
Salesflare 🇧🇪		✓		✓		$39	★ 4.8 (723)	✓ via file
Mailpro 🇨🇭	✓					464.32 TRY	★ 3.0 (12)	✓ service
PROFFIX 🇨🇭		✓		✓		CHF 62.10	★ 5.0 (1)	–
Spotler CRM 🇳🇱		✓		✓		€165/mo	★ 4.3 (1271)	✓ service
21.CRM 🇨🇭		✓		✓		21 CHF/mo	–	–
CURSOR-CRM 🇩🇪		✓			✓	On request	★ 3.7 (2)	–
Youday CRM 🇫🇷		✓		✓	✓	€40	–	–
MailUp 🇮🇹	✓		✓			48 €/mo	★ 1.2 (718)	–
STEPS / stepsERP 🇩🇪		✓		✓		On request	★ 2.3 (18)	–
TOPIX ERP 🇩🇪		✓		✓		€35	★ 4.4 (128)	–
TeamLeader 🇧🇪		✓		✓		€37.50/mo	★ 0.5 (3353)	–
GDI Business-Line CRM 🇩🇪		✓				On request	–	–
Coheris CRM 🇫🇷		✓				On request	–	–

Prices per user and month in the cheapest paid plan. Ratings are weighted across G2, Capterra, OMR and other portals, with the review count in brackets.

HubSpot: the facts

What to know about the tool you are replacing, with sources.

Headquarters: 🇺🇸 US · since 2006
Where your data is stored: EU region only on some plansEU data hosting is available on request for eligible customers.
Transfers to the US based on: Standard Contractual Clauses
Contracts: DPA · Sub-processors
Price: Free plan · from $20/mo
Rating: ★ 4.4 (14,140 reviews)

What users value in HubSpot

All-in-one platform reduces tool sprawl
Intuitive drag-and-drop editors
Strong automation capabilities

What they criticise

Can become expensive as needs grow
Some features locked behind higher tiers
Learning curve for advanced features

Sources: legal.hubspot.com · g2.com · capterra.com · hubspot.com · researched 5 October 2026

Moving away from HubSpot

HubSpot exports your data as CSV, XLSX and PDF, and its API can read everything out. Brevo, Brevo Sales CRM and Pipedrive import HubSpot content with a built-in importer. Via the export files: Raynet CRM, Upsales, Livespace, CleverReach, Efficy, Folk and Salesflare. With help from the vendor: weclapp CRM, Odoo CRM, Twenty CRM, Holded, Capsule CRM, Mailpro and Spotler CRM. Every import above links its source on the product card.

Frequently asked questions

Which European tool fully replaces HubSpot?

No single European tool fully replaces HubSpot’s combined marketing, sales, service and reporting suite. For a close match, combine a CRM like Pipedrive or Livespace with an email marketing tool such as Brevo or Inxmail.

Which European alternative is best for sales teams?

Pipedrive, Livespace and noCRM.io are designed for sales teams, with strong pipeline management and automation. Pipedrive offers a built-in HubSpot importer for easier migration.

Can I take my data with me when leaving HubSpot?

HubSpot allows data export in CSV, XLSX, PDF and via API. Some European tools like Pipedrive, Brevo and CleverReach support direct import from these formats.

Where does HubSpot keep my data?

HubSpot is headquartered in the US. EU data residency is available on request for eligible customers, with standard contractual clauses as the transfer mechanism.

Are there free or low-cost European alternatives to HubSpot?

Yes. Odoo CRM, Brevo, CleverReach, Omnisend, MailerLite, Mailjet, rapidmail and CentralStationCRM offer free plans. Odoo CRM, YetiForce, Group-Office, Dolibarr and Twenty CRM are open source.

Do European HubSpot alternatives support GDPR compliance?

Many European alternatives are designed with GDPR in mind. Tools like Inxmail, CleverReach, Mailjet, Brevo and SuperOffice explicitly state EU hosting and compliance with GDPR requirements.

Which European tools offer EU data hosting?

Inxmail, Moosend, Odoo CRM, Sellsy, GRC Contact CRM, Brevo Sales CRM, MailUp, combit CRM, CleverReach, Axonaut, noCRM.io, Divalto Weavy, Wice CRM, Group-Office, Raynet CRM, Livespace, Folk, Attio, Omnisend, Brevo, CentralStationCRM, BSI Customer Suite, Lime CRM, rapidmail, Efficy, SuperOffice, CURSOR-CRM, Manago AI, Clever Elements, GetResponse, Holded, Mailcoach, Upsales, Youday CRM, Target-CRM and Pipedrive all host data in the EU.

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