The best alternatives to HubSpot
You’re staring at another HubSpot invoice and wondering why a tool that’s supposed to save you time is eating your budget instead. The jump from Starter to Professional isn’t just a steep increase, it’s the moment you realise every extra seat, report, or AI credit adds up quickly. For EU-based teams, the math gets worse: US hosting means extra GDPR paperwork, and every contact sync risks a data-transfer headache. The alternatives below keep the automation you rely on, but run on EU servers and let you scale without the sticker shock.
European alternatives
Frequently asked questions
Why switch from HubSpot to a European alternative?
HubSpot’s pricing jumps sharply when you need more than the basics, adding seats, reports, or AI features can double your bill overnight. For EU teams, US hosting also means extra GDPR compliance work and potential data-transfer risks. European alternatives like Brevo offer similar automation and CRM features but run on EU servers, often at a lower cost and with simpler pricing.
Is migrating away from HubSpot difficult?
It depends on what you’re using. HubSpot’s CRM data (contacts, deals) exports easily via CSV, but automation workflows, landing pages, and CMS content often require manual rebuilds or third-party tools. Some European alternatives offer migration support or templates to speed up the process. Plan for a few days of testing to ensure all integrations and triggers work as expected.
Do European alternatives offer the same features as HubSpot?
Most cover the core CRM and email marketing features, but specializations vary. Brevo, for example, includes SMS and WhatsApp automation, while others focus more on e-commerce or transactional emails. None match HubSpot’s full all-in-one suite, but for many teams, that’s an advantage, you pay only for what you actually use.
How do prices compare between HubSpot and European alternatives?
European tools typically charge per contact or per email sent, not per seat, so costs scale more predictably. Brevo’s Marketing Automation plan offers a paid plan for a set number of emails, while HubSpot’s Professional tier comes with a higher starting price. For small teams, the difference can be significant per year, without sacrificing core functionality.
Which European HubSpot alternative is best for e-commerce?
Brevo and Omnisend are the most e-commerce-focused in our list. Both integrate directly with Shopify, WooCommerce, and Magento, and include features like abandoned-cart emails, product recommendations, and SMS automation. Brevo also offers WhatsApp campaigns, which can be useful for international audiences.
Are European alternatives GDPR-compliant?
All tools in our directory either host data exclusively in the EU/EEA or offer EU data residency options. They also provide GDPR-required features like double opt-in, unsubscribe links, and data-processing agreements. However, compliance ultimately depends on how you configure and use the tool, no software can guarantee full compliance on its own.