tech from europe
HubSpot

The best alternatives to HubSpot

116 European alternatives · updated 3 November 2026 · How we select

HubSpot’s contact-based pricing jumps sharply as your list grows, pushing many teams toward simpler, more predictable alternatives. Others switch because their data must stay in the EU, and HubSpot cannot guarantee server location. Pipedrive and SuperOffice offer per-user pricing with EU hosting, while Brevo and MailerLite provide marketing automation without the cost spikes.

In short

HubSpot covers crm, marketing automation, email campaigns, service & support and reporting & analytics. European alternatives: MailerLite, Brevo, Moosend, Webmecanik Pipeline and Omnisend and 111 more. By area: Webmecanik Pipeline, work4all CRM and Raynet CRM for CRM; MailerLite, Brevo and Moosend for marketing automation; MailerLite, Brevo and Moosend for email campaigns; TecArt CRM, ADITO xRM and Simple CRM for service & support; ADITO xRM, Brevo Sales CRM and Pipedrive for reporting & analytics.

European alternatives to HubSpot

MailerLite🇱🇹 LT

Lithuanian email marketing with EU hosting, ISO 27001, and a free plan for up to 500 subscribers.

Replaces HubSpot’s email campaigns and automation; no CRM or service tools.

Marketing automationEmail campaignsFrom $12/mo★ 4.5 (6365 reviews)
EU hostingGDPRFree planISO/IEC 27001:2022
MailerLite vs HubSpot →
What users praise and criticise
  • Highly intuitive, beginner-friendly interface with a drag-and-drop editor, rated 9.1/10 for ease of use
  • Fast, responsive, and helpful customer support rated around 9.3/10, praised as "next level" by users
  • Transparent and competitive pricing starting at $10/month with a robust free tier including automation workflows
  • Frequent reports of unexpected account suspensions without clear warnings or appeal processes
  • Limited advanced features compared to competitors, including missing role-based permissions and template sharing
  • Fewer integrations (around 150) than competitors, sometimes requiring workarounds
Brevo🇫🇷 FR

French all-in-one marketing platform with EU-hosted data and ISO 27001 certification

Replaces HubSpot’s email and marketing automation; no CRM or service desk.

Marketing automationEmail campaignsFrom $10.80/mo★ 4.4 (13086 reviews)Import from HubSpot: ✓ built-in HubSpot integration · source
EU hostingGDPRFree planISO 27001:2022
Brevo vs HubSpot →
What users praise and criticise
  • Intuitive interface and ease of use, with seamless contact importing and drag-and-drop automations
  • Pricing model based on email volume rather than contact count, with a generous free tier (300 emails/day)
  • All-in-one platform combining email marketing, CRM, and multi-channel inbox (WhatsApp, email, social DMs)
  • Customer support is slow, often provides canned responses, and struggles with complex technical issues
  • UI is buggy, with outdated documentation and limited template customization options
  • API and transactional email workflows can be frustrating to implement
Moosend🇬🇧 GB

Email marketing with AI automation and EU-hosted data processing, per-user pricing.

Replaces HubSpot’s email campaigns and automation; no CRM or service tools.

Marketing automationEmail campaignsFrom $9/mo★ 4.6 (1871 reviews)
EU hostingGDPRISO 27001
Moosend vs HubSpot →
What users praise and criticise
  • Intuitive drag-and-drop email editor and visual workflow automation builder with color-coded steps for easy navigation
  • Transparent and cost-effective pricing starting at ~$9/month, with no feature gating by tier and scaling only by contact volume
  • Strong automation capabilities, including pre-built workflow recipes (e.g., abandoned cart, birthday triggers) and advanced segmentation
  • No integrated CRM functionality (e.g., sales pipeline or deal tracking), limiting suitability for businesses needing sales tools
  • Limited email template library, requiring more manual customization or design effort
  • Transactional emails require expensive add-ons or enterprise plans, not included in standard packages
Webmecanik Pipeline🇫🇷 FR

French CRM for sales pipeline and opportunity tracking

Replaces HubSpot’s sales pipeline and opportunity tracking; no marketing or service features.

CRMFrom €20/user/mo
EU hostingGDPRFree planISO 27001
Webmecanik Pipeline vs HubSpot →
What users praise and criticise
  • Intuitive visual pipeline view for sales tracking
  • Clear interface for organizing contacts and opportunities
  • Free plan available for small teams
  • Basic reporting with limited advanced functionality
  • Possible learning curve for less tech-savvy users
  • Mobile app restricted to Pro plan
Omnisend🇬🇧 GB

Ecommerce email & SMS automation on EU servers, with per-user pricing

Replaces HubSpot’s email and SMS marketing; no CRM or service features.

Marketing automationEmail campaignsFrom $11.20/mo★ 4.6 (3745 reviews)
EU hostingGDPRFree plan
Omnisend vs HubSpot →
What users praise and criticise
  • Intuitive drag-and-drop email builder simplifies campaign creation and reduces the learning curve
  • Automation workflows are effective and accessible, even in the free tier, enabling efficient customer engagement
  • Strong ecommerce integration with Shopify and other platforms, ensuring smooth data sync and targeted marketing
  • Templates and automation workflows lack flexibility for advanced customization, limiting creative and complex use cases
  • Reporting and analytics features are basic, offering limited depth for data-driven decision-making
  • High SMS pricing, particularly for low-volume users, reduces cost-effectiveness for SMS-heavy campaigns
work4all CRM🇩🇪 DE

All-in-one CRM, ERP and project management for SMEs

Replaces HubSpot’s CRM; includes ERP but no marketing or service.

CRM★ 4.8 (20 reviews)Import from HubSpot: ✓ via Excel export/import · source
EU hostingGDPRGoBD
work4all CRM vs HubSpot →
What users praise and criticise
  • Integrated suite combining CRM, offers, orders, project management, time tracking, inventory, documents and invoicing
  • Single customer/project record for details, communication, tasks and business documents
  • Intuitive and easy-to-learn interface
  • Legacy Windows desktop interface looks dated and is slow
  • Limited flexibility for very specific workflow or customization needs
Raynet CRM🇨🇿 CZ

Czech cloud CRM with EU hosting and ISO 27001 certification

Replaces HubSpot’s CRM; lacks marketing automation and service tools.

CRMFrom €16/user/mo★ 4.6 (103 reviews)Import from HubSpot: ✓ via XLSX template · source
EU hostingGDPRISO 27001
Raynet CRM vs HubSpot →
What users praise and criticise
  • Intuitive and user-friendly interface enabling quick adoption with minimal training
  • Clean, well-organized workspace that supports natural workflows
  • Effective data organization, deal tracking, and reporting for business insights
  • Limited advanced automation features compared to other CRMs
  • Smaller ecosystem of third-party integrations
  • Entry-level plan has restrictive user and customization limits for growing teams
ameax AkquiseManager🇩🇪 DE

CRM for sales teams with lead tracking and activity management

Replaces HubSpot’s CRM and email campaigns; no marketing automation or service.

CRMEmail campaignsFrom €25.00/mo★ 4.8 (25 reviews)
EU hostingGDPRISO/IEC 27001:2013
ameax AkquiseManager vs HubSpot →
What users praise and criticise
  • Highly adaptable workflows and customizable fields for sales processes
  • Strong customer support with a 9.6/10 satisfaction rating in OMR reviews
  • Comprehensive customer data management, including conversation notes and follow-up tracking
  • Less intuitive user interface with limited personalization options
  • Sales funnel analytics and reports not optimally aligned with all business models
  • Outlook integration issues and lack of direct Microsoft 365 integration
Manago AI (formerly SALESmanago)🇵🇱 PL

Polish CRM and marketing automation with AI-driven personalization

Replaces HubSpot’s marketing automation and CRM with AI-driven personalization.

CRMMarketing automationEmail campaigns★ 4.4 (823 reviews)
EU hostingGDPRISO/IEC 27001:2013
Manago AI (formerly SALESmanago) vs HubSpot →
What users praise and criticise
  • Intuitive and user-friendly interface with well-structured workflows
  • Predefined templates and automated flows for streamlined campaign creation
  • Highly responsive and competent support team with 98% positive feedback
  • Steep learning curve for new users, requiring dedicated time to master
  • Limited integration options for some niche e-commerce platforms
  • Occasional interface bugs, though support resolves them quickly
TecArt CRM🇩🇪 DE

German CRM suite with sales, service and collaboration tools

Replaces HubSpot’s CRM and service; lacks marketing automation.

CRMService & supportFrom €79/user/mo★ 4.6 (117 reviews)
EU hostingGDPRISO/IEC 27001:2022
TecArt CRM vs HubSpot →
What users praise and criticise
  • All-in-one workflow consolidating customer records, leads, email, support tickets, projects, offers, orders and invoicing
  • Strong email integration replacing external tools like O365 for some users
  • Customizable dashboard, calendar and Kanban-based planning
  • Initial complexity with modules requiring time to understand
  • Mobile app experience needs improvement
  • Limited third-party integrations, including Outlook
SmartWe🇩🇪 DE

German cloud CRM for SMEs with lead management and team collaboration

Replaces HubSpot’s CRM with team collaboration; no marketing or service tools.

CRMFrom €14.90/user/mo★ 4.9 (15 reviews)
EU hostingGDPRISO 27001
SmartWe vs HubSpot →
What users praise and criticise
  • Clear interface for quick CRM setup
  • Core CRM features: contacts, leads, tasks, calendar, documents
  • Centralized document storage with search and filters
  • Setup and learning curve for customization
  • May not suit highly complex workflows or industry-specific data needs
ADITO xRM🇩🇪 DE

German xRM platform for sales, marketing and service with no-code customization

Replaces HubSpot’s CRM, marketing, service and analytics with a no-code xRM platform; lacks inbound marketing tools.

Covers all of HubSpotFrom $79/user★ 4.3 (19 reviews)
EU hostingGDPRISO/IEC 27001:2022
ADITO xRM vs HubSpot →
What users praise and criticise
  • Highly customizable workflows and system development via ADITO Designer, including no-code options
  • Centralized, structured view of customer data across CRM, sales, marketing and service
  • Strong customer support with an 8.8/10 score on OMR
  • Complex setup and configuration, especially with unclear processes or limited CRM expertise
  • Outdated look and feel in some standard dashboards and UI elements
Simple CRM🇧🇪 BE

CRM for sales teams with AI lead discovery

Replaces HubSpot’s CRM, marketing, email and service; strong AI features.

CRMMarketing automationEmail campaignsService & supportFrom €15/user/mo★ 4.8 (6 reviews)Import from HubSpot: ✓ via CSV/Excel export · source
EU hostingGDPRISO 27001
Simple CRM vs HubSpot →
What users praise and criticise
  • Centralized customer records for tracking interactions
  • Straightforward day-to-day usability
  • Customized workflows and customer 360 views
  • Complex setup and counterintuitive interface
  • Inconsistent support quality with pre-recorded replies
  • Slow loading and blank interaction records
ForceManager🇪🇸 ES

Mobile-first CRM with AI, geolocation and route planning for field sales teams.

Replaces HubSpot’s CRM for field sales; mobile-first with AI and route planning.

CRMFrom €14.50/user/mo★ 4.6 (315 reviews)
EU hostingGDPRISO/IEC 27001:2013
ForceManager vs HubSpot →
What users praise and criticise
  • Intuitive and easy-to-use interface for daily sales tasks
  • Strong mobile app with maps, geolocation and field-sales organization
  • Effective tools for managing territories, pipelines and sales cycles
  • Closed system requires support intervention for user rights and configuration changes
  • Limited bulk editing capabilities for accounts and contacts
  • Inconsistent views and actions across iPad, iPhone and web versions
Brevo Sales CRM🇫🇷 FR

Sales CRM with pipelines, automation and forecasting

Replaces HubSpot’s sales CRM and reporting; no marketing or service features.

CRMReporting & analyticsFrom €26.08/user/mo★ 4.3 (13307 reviews)Import from HubSpot: ✓ built-in HubSpot integration · source
EU hostingGDPRFree planISO 27001:2022
Brevo Sales CRM vs HubSpot →
What users praise and criticise
  • Intuitive interface for contact and pipeline management
  • Affordable pricing with generous contact storage on lower tiers
  • All-in-one platform combining CRM, email, SMS, WhatsApp and chat
  • Support can be slow or difficult to access on lower-tier plans
  • Free plan has a 300-email daily limit and other feature restrictions
  • Account checks and suspensions can be abrupt after list imports
Pipedrive🇪🇪 EE

Estonia-founded CRM with visual sales pipeline and AI tools, EU-hosted data by default.

Replaces HubSpot’s CRM, email campaigns and reporting; lacks service tools.

CRMEmail campaignsReporting & analyticsFrom €14/user/mo★ 4.4 (12859 reviews)Import from HubSpot: ✓ built-in HubSpot importer · source
EU hostingGDPRISO 27001
Pipedrive vs HubSpot →
What users praise and criticise
  • Simple, intuitive interface with quick setup — teams become productive within a day
  • Visual pipeline management and drag-and-drop deal board for effective deal tracking
  • Fast onboarding with minimal training required
  • Pricing structure leads to unexpected costs — add-ons like LeadBooster and Campaigns are billed per company, not per user
  • Limited automation and reporting capabilities, especially on lower-tier plans
  • Platform may become too basic for growing teams, often outgrown within 12–24 months
CAS genesisWorld🇩🇪 DE

German CRM with flexible modules and EU-hosted data

Replaces HubSpot’s CRM with flexible modules; limited marketing depth.

CRMFrom €17.90/mo★ 4.5 (43 reviews)
EU hostingGDPRSoftware Made in Germany
CAS genesisWorld vs HubSpot →
What users praise and criticise
  • Extensive functionality and high customizability for diverse business needs
  • Comprehensive contact management with 360-degree customer view
  • Strong project management tools including task tracking and resource allocation
  • Steep learning curve and complexity for new or less technical users
  • Less intuitive desktop interface and onboarding challenges
  • Lack of pricing transparency and relatively high costs for premium tiers
Dolibarr ERP & CRM🇫🇷 FR

Open-source ERP and CRM suite for SMEs with invoicing, stock and POS

Replaces HubSpot’s sales CRM with open-source ERP and invoicing features.

CRMFrom €14/user/mo★ 4.5 (224 reviews)
EU hostingGDPROpen SourceFree plan
Dolibarr ERP & CRM vs HubSpot →
What users praise and criticise
  • Cost-effective open-source model with no per-user licensing fees
  • Modular design allows enabling only necessary features (billing, stock, projects, HR)
  • Seamless quote-to-invoice workflow with fast document generation
  • Dated user interface, less intuitive for non-technical users
  • Steep onboarding for non-developers due to lack of guided setup wizards
  • Customizing PDFs or reports often requires PHP or template file edits
GetResponse🇵🇱 PL

Polish all-in-one marketing platform with EU hosting and built-in webinars since 1999.

Replaces HubSpot’s marketing automation and email campaigns with webinar tools.

Marketing automationEmail campaignsFrom $19/mo★ 4.3 (2876 reviews)
EU hostingGDPRFree planISO 27001
GetResponse vs HubSpot →
What users praise and criticise
  • Intuitive drag-and-drop editor and elegant interface for campaign building
  • 24/7 responsive customer support via chat and email with quick issue resolution
  • Strong email deliverability and high inbox placement rates
  • API and third-party integrations are limited, requiring workarounds for advanced use cases
  • Mobile responsiveness of forms and email templates is lacking or outdated
  • Missing key features like video embedding in emails and a content locker
Initiative CRM🇫🇷 FR

B2B CRM for sales pipelines, quotes and invoicing with GDPR tools

Replaces HubSpot’s CRM with quotes and invoicing; no marketing or service tools.

CRMFrom €27/user/mo★ 4.7 (52 reviews)Import from HubSpot: ✓ vendor-led migration service · source
EU hostingGDPRISO 27001
Initiative CRM vs HubSpot →
What users praise and criticise
  • Intuitive interface for quick team adoption
  • Responsive and personalized customer support
  • Highly customizable fields, screens and workflows
  • Outlook integration lacks bidirectional sync
  • Online documentation insufficient for advanced use cases
Axelor CRM🇫🇷 FR

Open-source CRM with sales, marketing and pipeline tools

Replaces HubSpot’s CRM and email campaigns; lacks marketing automation and service tools.

CRMEmail campaignsFrom €10/user/yr★ 4.8 (29 reviews)
EU hostingGDPROpen SourceFree planISO/IEC 27001:2022
Axelor CRM vs HubSpot →
What users praise and criticise
  • Highly flexible with low-code tools and BPM engine for workflow customization
  • Integrated suite linking CRM with sales, invoicing, inventory, projects and accounting
  • Intuitive interface enabling quick adoption for users with varied technical skills
  • Documentation is often insufficient for module configuration
  • Small community limits peer-based support
  • Updates and maintenance require significant time investment
Tribe CRM🇳🇱 NL

Configurable CRM with per-seat pricing

Replaces HubSpot’s CRM; lacks marketing automation and service tools.

CRM★ 5.0 (1 reviews)
EU hostingGDPR
Tribe CRM vs HubSpot →
What users praise and criticise
  • Review platform bias toward paid listings
  • Limited depth for serious IT vendor evaluation
  • Overlap with G2 ecosystem reduces independence
YetiForce🇵🇱 PL

Polish open-source CRM and ERP with 80+ modules and EU hosting

Replaces HubSpot’s CRM, marketing, email, service and analytics with an open-source suite; lacks inbound depth.

Covers all of HubSpotFrom €80/user/mo★ 4.5 (109 reviews)
EU hostingGDPROpen SourceFree plan
YetiForce vs HubSpot →
What users praise and criticise
  • Intuitive and user-friendly interface for straightforward navigation and task management
  • Extensive features and modular design for customization and scalability
  • Open-source nature enabling cost reduction and flexibility for modifications
  • Some features need refinement or improved graphics
  • Occasional technical complexity requiring learning or administrative effort
  • Paid cloud plans and add-ons can be costly for larger user bases
Exact CRM🇳🇱 NL

Cloud CRM for SMEs with multi-language and local compliance support

Replaces HubSpot’s CRM and reporting; integrates with Exact ERP.

CRMReporting & analyticsImport from HubSpot: ✓ via add-on connector · source
EU hostingGDPRISO 27001
Exact CRM vs HubSpot →
What users praise and criticise
  • Research provided is about review platforms (Capterra, G2, Trustpilot), not Exact CRM
  • No user sentiment data for Exact CRM is available in the supplied research
rapidmail🇩🇪 DE

German email marketing with drag-and-drop campaigns and EU-only hosting

Replaces HubSpot’s email campaigns; no CRM, automation or service.

Email campaignsFrom €59/mo★ 4.2 (5769 reviews)
EU hostingGDPRFree planISO 27001
rapidmail vs HubSpot →
What users praise and criticise
  • Intuitive and user-friendly interface, ideal for beginners and small businesses
  • Quick setup and well-structured workflows enable fast results
  • Highly praised customer support: competent, friendly, and fast, with German-language phone assistance
  • Limited advanced features: lacks deep segmentation, automation, and built-in landing page tools
  • Pricing model can become expensive for the provided feature set, especially beyond basic plans
  • Subscription system inflexible, with no pay-per-recipient option in certain tiers
Mailcoach🇧🇪 BE

Open-source email marketing from Belgium, pay only for emails sent, not contacts stored.

Replaces HubSpot’s email campaigns with open-source flexibility and pay-per-send pricing.

Email campaignsFrom €9.99/mo★ 4.6 (1292 reviews)
EU hostingGDPROpen Source
Mailcoach vs HubSpot →
What users praise and criticise
  • Transparent, scalable pricing model based on emails sent (not contacts stored), with a low starting price of €9.99/month for 2,000 emails and pay-as-you-go options
  • Powerful automation workflows (drip sequences, onboarding flows, conditional triggers) without requiring coding skills, combined with advanced list segmentation and A/B testing
  • Clean, intuitive interface that simplifies campaign creation and management, suitable for both marketers and developers
  • Self-hosted version requires Laravel expertise, making setup and advanced customization challenging for non-technical users
  • No free plan available, only a free trial, which may deter users seeking long-term free options
  • Some ESP integrations (e.g., Amazon SES) impose sending limits, requiring careful management of sending rates
Upsales🇸🇪 SE

Swedish B2B CRM with built-in marketing automation and AI pipeline scoring

Replaces HubSpot’s CRM, marketing, email and analytics; lacks service.

CRMMarketing automationEmail campaignsReporting & analytics★ 4.4 (198 reviews)Import from HubSpot: ✓ via file import · source
EU hostingGDPRISO 27001
Upsales vs HubSpot →
What users praise and criticise
  • intuitive interface and ease of use
  • clear overview of business activities for sales follow-up and analytics
  • responsive and helpful customer support
  • steep learning curve for marketing automation features
  • outdated and limited quoting tools
  • mobile app with fewer features and suboptimal performance
noCRM.io🇫🇷 FR

Action-driven lead management for sales teams — minimal admin, EU-hosted data.

Replaces HubSpot’s lead management and CRM; no marketing or service tools.

CRMFrom $25/user/mo★ 4.6 (6058 reviews)
EU hostingGDPRISO/IEC 27001
noCRM.io vs HubSpot →
What users praise and criticise
  • Intuitive, drag-and-drop interface requiring minimal training for non-technical users
  • Pipeline view with clear visual prioritization and drag-and-drop functionality
  • Responsive support with webinars and documentation for user success
  • Limited automation capabilities, especially for multi-condition workflows
  • Basic reporting and analytics with minimal customization options
  • No native marketing features like email campaigns or lead scoring
Clever Elements🇩🇪 DE

Email marketing with drag-and-drop editor and built-in GDPR compliance

Replaces HubSpot’s email campaigns and basic automation; no CRM or service tools.

Marketing automationEmail campaignsFrom €10
EU hostingGDPR
Clever Elements vs HubSpot →
weclapp CRM🇩🇪 DE

Cloud CRM for SMEs with integrated ERP and project tools

Replaces HubSpot’s CRM, service and reporting; includes ERP and project tools.

CRMService & supportReporting & analyticsFrom €64/user/mo★ 4.2 (441 reviews)Import from HubSpot: ✓ via HubSpot integration connector · source
EU hostingGDPRFree planISO 27001
weclapp CRM vs HubSpot →
What users praise and criticise
  • All-in-one business workflows (CRM, ERP, accounting, inventory, projects)
  • Intuitive and clear interface for quick navigation
  • Automation of lead-to-offer processes and follow-ups saves time
  • Price increases and short notice periods for contract changes
  • Mixed support experiences, with some users reporting unresponsiveness
  • Occasional bugs, outages, or login issues disrupting work
Livespace🇵🇱 PL

Polish CRM for B2B sales teams with process-driven automation and EU-hosted data.

Replaces HubSpot’s CRM for B2B sales teams; no marketing or service tools.

CRMFrom €17/user/mo★ 4.6 (49 reviews)Import from HubSpot: ✓ via CSV/XLS export · source
EU hostingGDPR
Livespace vs HubSpot →
What users praise and criticise
  • Intuitive, clean, and simple interface that users describe as easy to navigate and not overwhelming
  • Fast onboarding with teams able to start using the platform without extensive training
  • Responsive and accessible helpdesk support
  • Email functionality issues, including corrupted emails with base64 code when handling inline images
  • Limited native integrations, particularly outside Poland, which may restrict third-party connectivity
  • Inconsistent support responsiveness, with some users reporting no response to critical issues
Attio🇬🇧 GB

AI-native CRM with flexible data modeling and EU hosting

Replaces HubSpot’s CRM and reporting; lacks marketing automation and service tools.

CRMReporting & analyticsFrom €39.31/user/mo★ 4.4 (354 reviews)
EU hostingGDPRFree planSOC 2 Type II
Attio vs HubSpot →
What users praise and criticise
  • Notion-style interface that is intuitive and easy to learn
  • Highly customizable pipelines and fields (9.4/10 customization score on G2)
  • Fast implementation with median setup time of 12 days
  • Limited native integrations, requiring Zapier for many workflows
  • No dedicated mobile app, with reduced functionality on mobile
  • Limited reporting features compared to competitors like Salesforce
CleverReach🇩🇪 DE

German email marketing platform with ISO 27001-certified EU hosting and a free plan for small senders.

Replaces HubSpot’s email campaigns with a dedicated newsletter platform.

Email campaignsFrom €15/mo★ 4.0 (345 reviews)Import from HubSpot: ✓ via CSV/XLS/XLSX/TXT export · source
EU hostingGDPRFree planISO 27001
CleverReach vs HubSpot →
What users praise and criticise
  • Intuitive, user-friendly interface with a drag-and-drop editor and ready-made templates for quick campaign creation
  • High email deliverability rates, supported by DKIM and SPF compliance for reliable inbox placement
  • Responsive and effective customer support, often praised for quick problem resolution
  • Pricing is perceived as high compared to competitors, especially for larger contact lists or higher email volumes
  • Automation features are limited in depth and can be complicated to set up for complex lifecycle marketing
  • Built-in form builder lacks visual appeal and responsiveness compared to alternatives
Odoo CRM🇧🇪 BE

Open-source CRM from Belgium with a free plan and modular ERP integration.

Replaces HubSpot’s CRM and reporting with a modular open-source suite; lacks marketing and service tools.

CRMReporting & analyticsFrom €19.90/user/mo★ 3.8 (2453 reviews)Import from HubSpot: ✓ third-party migration module · source
EU hostingGDPROpen SourceFree planISO 27001:2022
Odoo CRM vs HubSpot →
What users praise and criticise
  • Comprehensive integrated platform that combines CRM with accounting, inventory, and other business functions in a single system, reducing data silos and subscription costs
  • Highly modular structure allows users to activate only the required features, avoiding unnecessary complexity
  • Open-source framework enables deep customization to fit complex business processes
  • Customer support receives consistently low ratings (3.9/5 on Software Advice), with slow response times, regional quality variations, and reports of support staff lacking expertise
  • Hidden costs and aggressive upselling, including price increases when changing plans and pressure to purchase additional 'Success Packs'
  • Steep learning curve and technical complexity, particularly for customizations, with upgrades often breaking existing configurations
Scopevisio🇩🇪 DE

Cloud ERP with finance, CRM and project management for SMEs

Replaces HubSpot’s CRM; lacks marketing, service and reporting.

CRMFrom €3.00/user★ 4.5 (2 reviews)
EU hostingGDPRISO 27001
Scopevisio vs HubSpot →
What users praise and criticise
  • Broad, integrated suite covering finance, CRM, document management, projects, time tracking and reporting
  • Strong and mature finance and accounting functions, including bookkeeping
  • Automated workflows linking project time entries to billing and analysis
  • Steep learning curve and onboarding effort due to system breadth
  • Non-transparent pricing configured by modules, users, term and billing period
Lime CRM🇸🇪 SE

Swedish CRM with visual pipelines and EU-hosted data for sales, marketing and support teams.

Replaces HubSpot’s CRM, email campaigns and support with visual pipelines and basic automation.

CRMEmail campaignsService & supportFrom €55/user/mo★ 4.5 (602 reviews)
EU hostingGDPRISO 27001
Lime CRM vs HubSpot →
What users praise and criticise
  • Intuitive interface with a low learning curve, designed for small and medium-sized businesses
  • Highly customizable fields, layouts, and workflows without requiring deep technical expertise
  • Centralized platform consolidating customer data, sales processes, and marketing efforts
  • Web client has limitations compared to the desktop version, lacking key features
  • Occasional bugs and usability issues, particularly with Excel exports and hidden interface elements
  • 10,000-row limit for aggregated data sets can be restrictive for some workflows
Mailjet🇫🇷 FR

French email platform for marketing and transactional mail, EU-hosted and ISO-certified.

Replaces HubSpot’s email campaigns with a drag-and-drop editor and automation workflows.

Email campaignsFrom $9/mo★ 4.1 (4466 reviews)
EU hostingGDPRFree planISO 27001
Mailjet vs HubSpot →
What users praise and criticise
  • Intuitive drag-and-drop email builder with real-time team collaboration and high-rated template flexibility
  • Cost-effective pricing model based on sending volume, not contact list size, with a generous free tier (6,000 emails/month)
  • Strong deliverability and inbox placement, backed by GDPR compliance and ISO 27001 certification
  • Inconsistent customer support quality, with variable response times and occasional delays in resolving critical issues
  • Overly aggressive spam filtering blocks legitimate emails, leading to campaign failures and unexpected account restrictions
  • Limited scalability and advanced features for larger enterprises or rapidly growing businesses
Twenty CRM🇫🇷 FR

Open-source CRM for developer-led teams — self-hosted or EU-managed, with full data control.

Replaces HubSpot’s CRM and reporting with an open-source platform; lacks marketing and service.

CRMReporting & analyticsFrom $9/user/moImport from HubSpot: ✓ via migration service · source
EU hostingGDPROpen Source
Twenty CRM vs HubSpot →
What users praise and criticise
  • Clean, modern, and intuitive interface with a Notion-style UI that users find easy to navigate
  • Highly customizable data model with custom objects, fields, and views to adapt the CRM to specific workflows
  • Open-source architecture eliminates vendor lock-in and ensures full data ownership
  • Platform is still maturing, with some features incomplete or less polished than established CRMs
  • No dedicated mobile app, limiting usability for field sales teams
  • Limited native integrations and a small third-party ecosystem compared to competitors
LeadDesk🇫🇮 FI

AI-powered contact center software with predictive dialer and omnichannel CRM

Replaces HubSpot’s CRM and service with contact center tools; no marketing automation.

CRMService & supportFrom €99/mo★ 4.0 (12 reviews)
EU hostingGDPRISO 27001
LeadDesk vs HubSpot →
What users praise and criticise
  • Auto-dialer and predictive dialing boost daily call volumes
  • Multiple dialing modes support diverse outbound needs
  • Clear interface and organized layout for agents
  • Learning curve for newcomers
  • Mixed support experiences
  • Occasional call clarity issues
Koban CRM🇫🇷 FR

CRM for SMEs with sales, marketing and invoicing in one suite

Replaces HubSpot’s CRM, marketing automation and email; service tools are limited.

CRMMarketing automationEmail campaignsFrom €39/user/mo
EU hostingGDPRQualiopi
Koban CRM vs HubSpot →
What users praise and criticise
  • Intuitive and easy-to-use interface
  • Responsive and helpful support team
  • All-in-one CRM with marketing automation and sales management
  • No offline mode for Android
  • Smaller integration ecosystem compared to competitors
Sellsy🇫🇷 FR

French CRM with invoicing, quotes and e-signatures for SMEs

Replaces HubSpot’s CRM and reporting; includes invoicing and e-signatures.

CRMReporting & analyticsFrom €29/user/mo★ 4.2 (2489 reviews)
EU hostingGDPRISO/IEC 27001:2022
Sellsy vs HubSpot →
What users praise and criticise
  • All-in-one sales and billing workflow (quotes, invoices, payments, e-signatures)
  • One-click conversion from quote to invoice
  • Handles high invoice volumes efficiently for small businesses
  • Pipeline entry and lead management can feel cumbersome
  • Annual commitments, upfront billing and price increases at renewal
  • Partial or unreliable Google sync (duplicate contacts, email linking issues) and limited Microsoft 365 integration
SuperOffice🇳🇴 NO

Norwegian B2B CRM with EU-hosted data, ISO 27001 and built-in GDPR tools for mid-market sales and service teams.

Replaces HubSpot’s CRM, service desk and analytics for mid-market sales and service teams.

CRMService & supportReporting & analyticsFrom €45/user/mo★ 4.3 (2150 reviews)
EU hostingGDPRISO 27001
SuperOffice vs HubSpot →
What users praise and criticise
  • Intuitive interface with clean design and minimal learning curve, ideal for businesses with limited IT resources
  • High-quality support with responsive teams and consultative approach, achieving consistently strong ratings
  • Strong European specialization: GDPR-compliant data handling, localization, and integration with European business tools
  • Occasional performance issues, including website downtime affecting work efficiency
  • Pricing lacks transparency, requires direct sales contact, and can be high for smaller teams (€55–€340/user/month)
  • Limited advanced features compared to enterprise-grade competitors, particularly in marketing automation and scalability
Planhat🇸🇪 SE

Customer success platform with CRM, automation and EU hosting

Replaces HubSpot’s CRM and service support with customer success tools and automation.

CRMService & support★ 4.5 (1059 reviews)Import from HubSpot: ✓ built-in HubSpot integration · source
EU hostingGDPRISO/IEC 27001:2022
Planhat vs HubSpot →
What users praise and criticise
  • 360-degree account visibility with interactions, usage, health, renewals and risks in one place
  • Playbooks and automation for onboarding, renewals and churn-risk workflows
  • Customizable fields, health scores, views and dashboards tailored to team roles
  • Steep learning curve and setup effort for advanced features, filters and workflows
  • Advanced reporting and analytics less intuitive with limited graph options
  • Data model friction requiring extra automations to move properties between objects
Efficy🇧🇪 BE

Belgian CRM with deep customization, on-premise options and public-sector compliance modules.

Replaces HubSpot’s CRM, marketing automation and support with deep customization options.

CRMMarketing automationService & supportFrom 69 €/user/mo★ 4.3 (608 reviews)Import from HubSpot: ✓ via CSV or XLS export · source
EU hostingGDPRISO 9001
Efficy vs HubSpot →
Axonaut🇫🇷 FR

CRM, invoicing, project and business management in one tool

Replaces HubSpot’s CRM and email campaigns; lacks marketing automation, service and analytics.

CRMEmail campaignsFrom €34.99/mo★ 4.4 (654 reviews)
EU hostingGDPRISO 27001
Axonaut vs HubSpot →
What users praise and criticise
  • All-in-one business suite with CRM, quotes, invoicing, expenses and payment tracking in a single workflow
  • Intuitive interface with quick learning curve for core tasks like contact management and invoicing
  • Reduces manual work via invoice reminders, shared customer histories and expense tracking
  • Pricing can feel steep for solo users or very small businesses needing only invoicing
  • Limited depth in reporting, dashboards and document customization
  • Pre-accounting focus with manual work required for bank reconciliation and recurring transactions
SpinOffice CRM🇳🇱 NL

Dutch CRM with email, tasks and shared calendars for small teams

Replaces HubSpot’s CRM with email, tasks and shared calendars for small teams.

CRMFrom €42.50/user/mo★ 4.4 (68 reviews)
EU hostingGDPRFree plan
SpinOffice CRM vs HubSpot →
What users praise and criticise
  • Clean, intuitive interface with color-coded contacts and appointments
  • Centralized customer information (communications, notes, files, tasks, projects)
  • Email linking and shared access for team visibility on customer history
  • Difficulty exporting data when leaving the system
  • Workflow gaps, e.g., limited calendar usability and shallow contact hierarchies for B2B
  • Bugs in advanced features with tedious fixes
myfactory CRM🇩🇪 DE

German CRM for SMEs with sales funnel, pipeline and geo-reports

Replaces HubSpot’s CRM, marketing automation and reporting; lacks service tools.

CRMMarketing automationReporting & analyticsFrom €59/user/mo★ 4.6 (126 reviews)
EU hostingGDPRISO 27001
myfactory CRM vs HubSpot →
What users praise and criticise
  • Integrated CRM, ERP, inventory, production and accounting in one system with minimal duplicate data entry
  • Structured menus, intuitive layout and clear master-data fields for routine tasks
  • Fast business search functionality
  • Complexity and overwhelming configuration options for new or simple-use cases
  • Immature mobile view and lack of offline data entry
  • Missing drag-and-drop and right-click menus in the interface
Friendly Automate🇨🇭 CH

Open-source marketing automation from Switzerland, hosted in the EU with ISO 27001 certification.

Replaces HubSpot’s marketing automation; no CRM or email campaign tools.

Marketing automationFrom 5 CHF/mo
EU hostingGDPROpen SourceISO 27001
Friendly Automate vs HubSpot →
What users praise and criticise
  • Visual drag-and-drop editor for emails, forms, and landing pages with intuitive usability
  • Advanced customer segmentation for personalized, individual campaign targeting
  • Swiss data hosting with full compliance to Swiss nFADP and EU GDPR, plus ISO certifications
  • Limited advanced automation and analytics capabilities for complex or large-scale campaigns
  • Basic reporting and analytics compared to competitors
  • Starting price of $82.50/month (billed yearly) may be high for smaller teams
Trengo🇳🇱 NL

Omnichannel customer service platform for unified team inboxes

Replaces HubSpot’s service and support; no CRM or marketing tools.

Service & supportFrom €299/mo
EU hostingGDPRISO 27001
Trengo vs HubSpot →
What users praise and criticise
  • No actionable user sentiment found in the provided research
Target-CRM🇧🇪 BE

CRM and ERP for sales, invoicing and inventory

Replaces HubSpot’s CRM; includes invoicing but no marketing or service.

CRMFrom €19/mo★ 5.0 (1 reviews)
EU hostingGDPR
Target-CRM vs HubSpot →
What users praise and criticise
  • Straightforward interface and workflows for managing customer records and leads
  • Cost-effective pricing starting at ₹750 per user per month
  • Quick and professional vendor support for setup and customization
  • Mobile app usability needs improvement
  • UI may appear dated
ConSol CM🇩🇪 DE

German CRM and workflow platform with AI-assisted case management

Replaces HubSpot’s CRM and service; workflow and case management focus.

CRMService & supportFrom €59/user/mo★ 4.6 (50 reviews)
EU hostingGDPRISO 27001
ConSol CM vs HubSpot →
What users praise and criticise
  • Highly configurable workflows, fields and processes for support, incidents and cross-team coordination
  • Stable and reliable central system for long-term use
  • Responsive German-speaking support and close consulting for requirements analysis
  • Initial setup and onboarding require significant time and effort
  • Search functionality can be difficult for locating tickets or historical records
  • Interface could benefit from a more modern design
Inxmail🇩🇪 DE

German email marketing platform with 98 % deliverability and EU-only hosting since 1999.

Replaces HubSpot’s email marketing and automation; no CRM or service tools.

Marketing automationEmail campaignsFrom €70/mo★ 4.1 (131 reviews)
EU hostingGDPRISO/IEC 27001:2022
Inxmail vs HubSpot →
What users praise and criticise
  • Fast, knowledgeable, and solution-oriented customer support with a personal touch
  • High reliability and stability, particularly for large-scale email campaigns
  • Strong GDPR compliance and data security with EU-hosted servers
  • Outdated and less intuitive user experience in the older Professional version; complicated navigation and template editing
  • Limited design flexibility, including difficulties in creating new email layouts and lack of HTML export for agencies
  • No offline mode, leading to workflow disruptions during connection interruptions
Holded🇪🇸 ES

All-in-one ERP for SMEs with invoicing, accounting and CRM

Replaces HubSpot’s CRM with sales funnel and contact management; part of an ERP suite.

CRMFrom €15/mo★ 4.2 (2442 reviews)Import from HubSpot: ✓ via Zapier integration · source
EU hostingGDPR
Holded vs HubSpot →
What users praise and criticise
  • Intuitive and quick to learn for invoicing, expenses and basic accounting
  • All-in-one platform combining invoicing, accounting, banking, inventory, CRM, projects and HR
  • Time-saving automation for recurring invoices, payment reminders and billing
  • Support can be slow or difficult to reach, with mixed experiences reported
  • Pricing and plan limits (e.g., invoices, users, features) may become costly as needs grow
  • Limited flexibility for advanced workflows, report customization and exports
CentralStationCRM🇩🇪 DE

German CRM for small teams with EU-only data hosting and flat-rate pricing.

Replaces HubSpot’s CRM for small teams; lacks marketing, service and analytics.

CRMFrom €24/mo★ 4.3 (1279 reviews)
EU hostingGDPRFree plan
CentralStationCRM vs HubSpot →
What users praise and criticise
  • Exceptionally easy to use and set up, with a 9.6/10 ease-of-use score on OMR (vs. CRM category average of 8.6)
  • Fast and personal support, scoring 9.5/10 on OMR with response times of 10–15 minutes
  • Transparent flat-rate pricing (€75/month for 10 users, equating to €7.50 per user) and a free Starter plan for up to 3 users
  • Basic automation capabilities with no branching workflows or multi-step sequences
  • Shallow reporting and analytics, lacking custom reports or board-level insights (requires spreadsheet exports)
  • Thin integration ecosystem compared to competitors like Pipedrive (500+ integrations)
midcom CRM🇩🇪 DE

Cloud CRM for sales and service with mobile access and workflow automation

Replaces HubSpot’s CRM, service and email; marketing automation is limited.

CRMEmail campaignsService & supportFrom €25/user/mo
EU hostingGDPR
midcom CRM vs HubSpot →
OpenCRM🇬🇧 GB

CRM with sales, helpdesk and workflow automation

Replaces HubSpot’s CRM and service support; lacks marketing automation.

CRMService & supportFrom £44/user/mo★ 4.6 (294 reviews)Import from HubSpot: ✓ migration service offered · source
GDPRISO 27001
OpenCRM vs HubSpot →
What users praise and criticise
  • Responsive and knowledgeable support team with fast issue resolution
  • Comprehensive feature set covering contacts, opportunities, tasks, quotes, invoices, projects and helpdesk
  • Highly customizable with adaptable fields, layouts and workflows
  • Interface and navigation feel dated or clunky with excessive clicking
  • Steep initial learning curve and granular setup process
  • Limited bulk editing, helpdesk response handling and file attachment options
cobra CRM🇩🇪 DE

German CRM for sales, marketing and service with cloud or on-premises deployment

Replaces HubSpot’s CRM and service tools; no inbound marketing features.

CRMService & support★ 4.4 (212 reviews)
EU hostingGDPR
cobra CRM vs HubSpot →
What users praise and criticise
  • Highly configurable with custom tables, fields, and workflows
  • Strong contact management with search, filtering, and interaction histories
  • Sales tracking with pipeline and funnel reporting
  • Steep learning curve due to extensive customization options
  • Outdated interface in need of a modern refresh
  • Performance issues with startup and loading times
Prospect CRM🇬🇧 GB

Stock-aware CRM for wholesalers and manufacturers with ERP and accounting integrations

Replaces HubSpot’s CRM for wholesalers; no marketing, service or reporting.

CRMFrom €205/mo★ 4.7 (527 reviews)
GDPRISO 27001
Prospect CRM vs HubSpot →
What users praise and criticise
  • Tailored for stock-based B2B sales with unified customer, order, pricing and stock visibility
  • Intuitive daily use for account lookups, note-taking, lead tracking and quote management
  • Mobile access supports sales teams in the field
  • Integration and data reliability issues, including duplicate or incorrect product data and inconsistent syncing
  • Steep learning curve for administrators configuring workflows, reports or customisations
  • Inconsistent support experiences, with some users reporting slow or unresolved critical issues
Unit4 CRM🇳🇱 NL

People-centric CRM for service organizations and public sector

Replaces HubSpot’s CRM for service organizations and public sector buyers.

CRMFrom $95/user/mo
EU hostingGDPRISO 27001
Unit4 CRM vs HubSpot →
What users praise and criticise
  • Research lacks clear, verifiable user sentiment for Unit4 CRM
BSI Customer Suite🇨🇭 CH

AI-powered CRM and CX platform with 360° customer view and journey automation

Replaces HubSpot’s CRM, marketing automation and analytics with AI-driven customer journeys.

CRMMarketing automationReporting & analytics★ 4.5 (103 reviews)
EU hostingGDPRISO 27001
BSI Customer Suite vs HubSpot →
What users praise and criticise
  • Modular setup adapts to company-specific workflows
  • Unified customer view across CRM, sales, service and marketing
  • Broad feature set covering CRM, marketing automation and customer data
  • Steep learning curve due to complexity
  • Click-heavy routine workflows
  • Limited or inflexible built-in reporting
Capsule CRM🇬🇧 GB

UK CRM with contact management, pipelines and integrations

Replaces HubSpot’s sales CRM with contact management and pipelines.

CRMFrom €15/user/mo★ 4.5 (3534 reviews)Import from HubSpot: ✓ via Import2 migration service · source
GDPRFree planISO 27001
Capsule CRM vs HubSpot →
What users praise and criticise
  • Exceptionally intuitive interface with minimal training required
  • Fast onboarding with teams productive within hours
  • Seamless Gmail and Outlook integration for email workflows
  • Limited automation and advanced features, locked behind higher-tier plans
  • Basic reporting and analytics compared to enterprise CRMs
  • Mobile app is functional but less feature-rich than desktop
Wice CRM🇩🇪 DE

German CRM for sales, support and marketing with workflows and invoicing

Replaces HubSpot’s CRM, marketing, email and service; lacks analytics.

CRMMarketing automationEmail campaignsService & support
EU hostingGDPRTrust-in-Cloud
Wice CRM vs HubSpot →
What users praise and criticise
  • Intuitive and user-friendly interface
  • Clear overview of sales opportunities for management
  • All-in-one system for contacts, leads, pipelines, marketing, service and invoicing
  • Interface can feel outdated compared to newer cloud CRMs
  • No native mobile app for iOS or Android
OnePageCRM🇮🇪 IE

Action-focused CRM for small teams with follow-up reminders and Kanban pipelines

Replaces HubSpot’s CRM with an action-focused tool; lacks marketing, service and analytics.

CRMFrom €25.95/user/mo★ 4.7 (452 reviews)
GDPR
OnePageCRM vs HubSpot →
What users praise and criticise
  • Simple, intuitive interface that new users can master in under a day
  • Next Action Stream keeps follow-ups visible and prioritized
  • Responsive, personal support and useful onboarding resources
  • Reporting and dashboards lack depth for advanced sales analysis
  • Limited customization and scalability for complex or growing operations
  • Integration gaps, notably broader VoIP support and smoother web-form capture
combit CRM🇩🇪 DE

German CRM with contact, pipeline and automation tools

Replaces HubSpot’s sales CRM and reporting; no marketing automation or service tools.

CRMReporting & analytics★ 4.6 (49 reviews)
EU hostingGDPR
combit CRM vs HubSpot →
GRC Contact CRM🇫🇷 FR

French CRM for SMEs with Paris-hosted data and built-in invoicing

Replaces HubSpot’s CRM and reporting; includes invoicing but no marketing or service.

CRMReporting & analytics
EU hostingGDPR
GRC Contact CRM vs HubSpot →
What users praise and criticise
  • Intuitive and user-friendly interface with quick onboarding, requiring no installation and accessible from any device
  • Centralizes and shares client information, improving organization and sales prospecting
  • Shared calendar and task management features enhance team collaboration and productivity
  • Some users find the platform overly complex during initial setup compared to other CRMs
  • Limited criticism in reviews, but occasional mentions of a less modern interface
Membrain🇸🇪 SE

Sales effectiveness platform with guided workflows and coaching

Replaces HubSpot’s CRM with a sales effectiveness platform; lacks marketing, service and analytics.

CRM★ 4.6 (240 reviews)Import from HubSpot: ✓ ongoing integration via API · source
EU hostingGDPRSOC 2 Type 1
Membrain vs HubSpot →
What users praise and criticise
  • Guided selling with milestone-based sales processes and clear next steps
  • Intuitive interface and dashboards for everyday sales work
  • Strong fit for complex B2B sales with customizable workflows
  • Setup and customization require time and effort
  • Limited direct integrations, reliance on tools like Zapier for some workflows
  • Mobile app lacks full desktop functionality
Group-Office🇳🇱 NL

Open-source groupware and CRM for teams

Replaces HubSpot’s CRM with groupware; no marketing or service tools.

CRMFrom €219/yr
EU hostingGDPROpen SourceFree plan
Group-Office vs HubSpot →
What users praise and criticise
  • Integrated groupware with calendars, email, contacts, files, tasks and projects in one suite
  • Sophisticated calendar with invitations, availability checks and CalDAV sync
  • Intuitive and user-friendly interface once configured
  • Core CRM features locked behind paid per-user modules
  • Email server configuration reported as difficult and unreliable for some users
  • Limited community support resources
Vertec🇨🇭 CH

Swiss ERP and CRM for professional services with time tracking and invoicing

Replaces HubSpot’s CRM for professional services with time tracking and invoicing.

CRMFrom €15.50/user/mo★ 4.7 (3 reviews)
GDPRISO 27001
Vertec vs HubSpot →
What users praise and criticise
  • Highly customizable to company-specific needs without extensive programming
  • Retains update compatibility after customizations
  • Satisfactory customer support
  • Interface can be unintuitive with cluttered menu trees
  • Implementation challenges reported in specific cases
Divalto Weavy🇫🇷 FR

Mobile CRM for field sales with ERP sync and offline access

Replaces HubSpot’s CRM with mobile field sales tools and offline access.

CRMFrom €40.00/user/mo★ 4.0 (65 reviews)
EU hostingGDPRISO 9001:2015
Divalto Weavy vs HubSpot →
What users praise and criticise
  • Comprehensive business coverage from prospecting to customer service and technical team needs
  • Highly customizable to fit specific business processes
  • Intuitive interface with smooth navigation and ease of use
  • High pricing starting at €40/user/month with no free tier or trial
  • Mobile module limitations for remote work and on-site quoting
Folk🇫🇷 FR

AI-powered CRM with spreadsheet-style contact management and LinkedIn integration

Replaces HubSpot’s sales CRM with AI-powered contact management.

CRMFrom $30/user/mo★ 4.5 (298 reviews)Import from HubSpot: ✓ via CSV export · source
EU hostingGDPR
Folk vs HubSpot →
What users praise and criticise
  • Fast onboarding with teams operational in under 20 minutes
  • Intuitive, clean interface requiring minimal training
  • Notion-style spreadsheet experience combined with pipeline management
  • No dedicated mobile app, relying on mobile browsers only
  • Lack of workflow automation and advanced reporting
  • Pricing escalates quickly with tier upgrades or added features
EBP CRM🇫🇷 FR

French CRM for SMEs with sales tracking and Outlook sync

Replaces HubSpot’s CRM for SMEs with sales tracking and Outlook sync.

CRM★ 5.0 (1 reviews)
GDPR
EBP CRM vs HubSpot →
What users praise and criticise
  • Practical for daily client follow-up, reminders and sales activity tracking
  • Simple and fluid for routine tasks in team-wide use
  • Covers essential commercial management: contact filtering, email, quotes and prospect tracking
  • Some users find the interface outdated and report reliability issues
  • PRO version considered expensive by at least one reviewer
24SevenOffice CRM🇳🇴 NO

Norwegian CRM with accounting and project workflows

Replaces HubSpot’s CRM with accounting and project workflows; no marketing or service tools.

CRM★ 4.3 (75 reviews)
EU hostingGDPRISO 27001
24SevenOffice CRM vs HubSpot →
What users praise and criticise
  • All-in-one business suite with CRM, accounting, invoicing, project management, and time tracking
  • Email mirroring reduces tool-switching
  • Dashboards and reports provide project-finance visibility
  • Interface is not intuitive and can be confusing
  • Steep learning curve, especially for new employees
  • Requires stable internet connection
webCRM🇩🇰 DK

Nordic CRM for sales pipelines, quotes and order management

Replaces HubSpot’s CRM, email and service; Nordic sales pipeline focus.

CRMEmail campaignsService & supportFrom €29/user/mo★ 2.7 (136 reviews)
EU hostingGDPRISO/IEC 27001:2013
webCRM vs HubSpot →
What users praise and criticise
  • Intuitive interface for daily sales tasks like lead tracking and follow-ups
  • Centralized customer records with full pipeline visibility
  • Configurable fields, dashboards, and workflows to match organizational needs
  • Learning curve for new users to configure and understand advanced features
  • Reporting can be complex and lacks automatic currency conversion for cross-country comparisons
  • Integration gaps require workarounds like Zapier or third-party tools
vtenext🇮🇹 IT

Open-source CRM with BPMN automation for sales, marketing and service

Replaces HubSpot’s CRM, marketing automation and service; no reporting.

CRMMarketing automationService & support★ 4.6 (258 reviews)Import from HubSpot: ✓ built-in HubSpot importer · source
GDPROpen SourceISO 27001
vtenext vs HubSpot →
What users praise and criticise
  • Highly customizable modules, fields, and workflows to fit specific business processes
  • Strong BPM and automation capabilities to reduce manual tasks
  • Integrates with ERPs, telephony, accounting systems, and portals
  • Advanced configuration and process design may require technical assistance
  • Interface described as rigid, with internal messaging and mobile app needing improvement
  • Support team can be busy, leading to occasional delays or need for follow-up
Sprinx CRM🇨🇿 CZ

Czech CRM for sales teams with contact and opportunity tracking

Replaces HubSpot’s CRM; no marketing, service or reporting.

CRM★ 4.4 (554 reviews)
GDPRISO 27001
Sprinx CRM vs HubSpot →
mesonic WinLine CRM🇦🇹 AT

Austrian CRM with workflow automation and ERP integration

Replaces HubSpot’s CRM, marketing, email and service; lacks analytics.

CRMMarketing automationEmail campaignsService & supportFrom €20/user/mo
GDPR
mesonic WinLine CRM vs HubSpot →
What users praise and criticise
  • Requires technical know-how to maximize value
  • Standard product needs continued improvement
TimeLine ERP🇩🇪 DE

German ERP for industrial mid-market with production planning and CRM

Replaces HubSpot’s CRM and reporting; includes production planning.

CRMReporting & analyticsFrom €800★ 4.9 (4 reviews)
GDPR
TimeLine ERP vs HubSpot →
AMTANGEE CRM🇩🇪 DE

CRM for sales, service and marketing teams with CTI and ERP integrations

Replaces HubSpot’s CRM, marketing, email and service; CTI and ERP integrations.

CRMMarketing automationEmail campaignsService & supportFrom €49/user/mo
EU hostingGDPR
AMTANGEE CRM vs HubSpot →
What users praise and criticise
  • Intuitive interface with clear customer, case and task overviews
  • Quick access to important information in records
  • Reliable, fast and helpful support
  • Limited public review presence makes independent validation difficult
  • Technical modernization stalled for years with code freeze and stagnation
  • Forced migration of existing customers to a subscription model
Workbooks CRM🇬🇧 GB

UK CRM with sales, marketing, support and order processing in one platform

Replaces HubSpot’s CRM, marketing, service and reporting; includes order processing.

CRMMarketing automationService & supportReporting & analyticsFrom £32/user/mo★ 2.7 (612 reviews)
GDPRISO/IEC 27001
Workbooks CRM vs HubSpot →
What users praise and criticise
  • Comprehensive feature set covering CRM, quotes, sales orders, supplier management and invoicing
  • Enterprise-grade capabilities at a lower total cost of ownership than Salesforce or Microsoft Dynamics
  • Responsive and knowledgeable customer support with fast turnaround times
  • Steep learning curve for advanced configuration and administration
  • Cluttered, multi-window interface that feels dated and cumbersome
  • Performance slowdowns with large datasets or heavy pipelines
Salesflare🇧🇪 BE

Intelligent B2B CRM with automated data capture and sales pipelines

Replaces HubSpot’s sales CRM with automated data capture and pipelines.

CRMFrom $39/user/mo★ 4.8 (723 reviews)Import from HubSpot: ✓ via CSV export · source
Salesflare vs HubSpot →
What users praise and criticise
  • Rapid onboarding with teams operational in under a day
  • Intelligent automation captures data from emails, calendars, LinkedIn and public web sources
  • Modern, responsive interface with drag-and-drop pipeline and LinkedIn sidebar
  • Limited advanced customization and enterprise-grade reporting
  • Clunky mobile app experience
  • Data import and large migrations can be frustrating
STEPS.CRM🇩🇪 DE

German CRM for sales pipelines, contracts and recurring billing

Replaces HubSpot’s CRM with sales pipelines and contract management.

CRM
EU hostingGDPR
STEPS.CRM vs HubSpot →
What users praise and criticise
  • Handles complex, industry-specific workflows like variable IT-service contracts and billing cycles
  • Centralizes work and data in one shared system for consistency
  • Offers flexibility to adapt standard functions to individual processes
  • External integrations, especially with calendars, could be easier
  • Usability could be improved
  • Onboarding, reporting, and analysis speed need simplification
PROFFIX🇨🇭 CH

Swiss ERP for SMEs with accounting, payroll and CRM

Replaces HubSpot’s CRM with contact and deal management; part of a Swiss ERP suite.

CRMFrom CHF 62.10/user/mo★ 5.0 (1 reviews)
GDPRSwissdec (ELM 5.0)
PROFFIX vs HubSpot →
What users praise and criticise
  • Highly customizable ERP for SMEs, especially accounting
  • Uniform module structure aids quick navigation
  • Becomes easy to use after initial familiarization
  • Initial learning curve with search fields
  • Setup can be complex for non-technical users
Mailpro🇨🇭 CH

Send email and SMS campaigns with analytics

Replaces HubSpot’s email campaigns; lacks CRM, automation or service tools.

Email campaignsFrom 464.32 TRY★ 3.0 (12 reviews)Import from HubSpot: ✓ via Zapier sync · source
Swiss hostedGDPRFree plan
Mailpro vs HubSpot →
What users praise and criticise
  • Intuitive and user-friendly interface with a drag-and-drop editor and ready-made templates for quick campaign creation
  • High email deliverability (9.6/10) and SMS deliverability (9.8/10), ensuring reliable message delivery
  • Efficient and reliable SMTP service, praised for its high performance
  • Outdated and occasionally misleading interface design, particularly in subscription management controls
  • Inconsistent customer support responsiveness, with reports of unanswered emails and calls
  • Limited third-party integrations, which can disrupt seamless workflow management
Spotler CRM🇳🇱 NL

Simple CRM for sales and marketing teams with centralized contact data

Replaces HubSpot’s CRM and reporting; lacks marketing automation and service tools.

CRMReporting & analyticsFrom €165/mo★ 4.3 (1271 reviews)Import from HubSpot: ✓ native sync integration · source
GDPRFree plan
Spotler CRM vs HubSpot →
What users praise and criticise
  • Clear, uncluttered interface for daily tasks
  • Centralized contact, email, document, and deal records
  • Visual pipeline and activity history for tracking opportunities
  • Email editor lacks formatting flexibility
  • Advanced reporting and customization options limited
  • Integrations and email syncing can be unreliable
proALPHA CRM🇩🇪 DE

German CRM with ERP integration for manufacturing and engineering

Replaces HubSpot’s CRM and reporting for manufacturing and engineering; no marketing or support.

CRMReporting & analytics★ 4.1 (43 reviews)
EU hostingGDPRISO 27001
proALPHA CRM vs HubSpot →
What users praise and criticise
  • Integrated customer data across sales, purchasing, production and finance
  • Clear customer screens with contact lists and quick article selection for quotes
  • Configurable workspace with personal layouts and favorites
  • Standard CRM may not meet advanced needs, requiring partner solutions
  • Bug fixes often require user-initiated reports
PiSA Sales CRM🇩🇪 DE

German CRM for sales, marketing and service with EU hosting

Replaces HubSpot’s CRM, marketing, service and reporting; full suite alternative.

CRMMarketing automationService & supportReporting & analytics
EU hostingGDPRISO 27001
PiSA Sales CRM vs HubSpot →
What users praise and criticise
  • Broad functionality covering CRM, sales, marketing planning, project management, and aftersales
  • Flexible adaptation for diverse team workflows
  • Improves digital efficiency in offer and quote creation
  • High complexity due to interdependent processes
  • Steep learning curve and less intuitive usability
  • Time-consuming onboarding requiring extensive process documentation
21.CRM🇨🇭 CH

CRM for SMEs with lead tracking and mobile access

Replaces HubSpot’s CRM with lead tracking and mobile access; no marketing or support tools.

CRMFrom 21 CHF/mo
Swiss hostedGDPRFree planISO 27001
21.CRM vs HubSpot →
What users praise and criticise
  • Free plan available for cost-conscious teams
  • Good value for money
  • Intuitive for basic tasks like QR invoice generation
  • Unclear onboarding and terminology for new users
  • Support response times can be slow
BMD CRM🇦🇹 AT

CRM with document management and mobile access

Replaces HubSpot’s CRM; no marketing, service or reporting.

CRM
EU hostingGDPRISO 27001
BMD CRM vs HubSpot →
Youday CRM🇫🇷 FR

French CRM for SMEs with no-code customization and France-based hosting

Replaces HubSpot’s CRM with no-code customization and lead management.

CRMFrom €40/user/mo
EU hostingGDPR
Youday CRM vs HubSpot →
What users praise and criticise
  • Highly customizable fields, data models and workflows without coding
  • Intuitive and quick to learn interface
  • Responsive local support and guided implementation
  • Requires scoping and guided implementation, not plug-and-play
  • Pricing not publicly listed, requires a quote
  • Smaller integration ecosystem compared to major CRM vendors
CURSOR-CRM🇩🇪 DE

German CRM with workflow automation and on-prem or cloud deployment

Replaces HubSpot’s CRM and service; lacks marketing and analytics.

CRMService & support★ 3.7 (2 reviews)
EU hostingGDPR
CURSOR-CRM vs HubSpot →
SuccessControl CRM🇩🇪 DE

German CRM for SMEs with Office integration and e-invoicing

Replaces HubSpot’s CRM and basic email; no marketing automation or service.

CRMEmail campaignsFrom €114/mo
GDPRFree plan
SuccessControl CRM vs HubSpot →
What users praise and criticise
  • Intuitive and easy to learn with a short onboarding period
  • Responsive and practical customer support
  • Effective for daily office tasks like correspondence, invoicing, and sales processing
  • Windows and Microsoft Office dependency limits platform flexibility
  • Network setup may require technical adjustments for file permissions or IPv6
IFS Cloud CRM🇸🇪 SE

Enterprise CRM for product-centric businesses with embedded AI

Replaces HubSpot’s CRM for product-centric businesses with embedded AI.

CRM
GDPRISO 27001
IFS Cloud CRM vs HubSpot →
What users praise and criticise
  • Inconsistent customer support quality
  • Bug resolution process is not customer-friendly
Proffix CRM🇨🇭 CH

CRM for SMEs with contact management and Outlook sync

Replaces HubSpot’s CRM with contact management and Outlook sync for SMEs; no marketing or service tools.

CRMFrom CHF 62.10/user/mo
Swissdec
Proffix CRM vs HubSpot →
What users praise and criticise
  • Highly customizable with additional fields and tables
  • Web API enables integration with other systems and custom logic
  • Outlook synchronization for appointments, tasks and emails
  • Advanced search fields can appear confusing at first
  • Occasional interruptions in Swiss e-banking synchronization due to bank-interface changes
STEPS / stepsERP🇩🇪 DE

German ERP and CRM suite for SMEs with project, service and trade modules

Replaces HubSpot’s CRM with a German ERP suite; lacks marketing and service automation.

CRM★ 2.3 (18 reviews)
EU hostingGDPRMicrosoft Partner
STEPS / stepsERP vs HubSpot →
What users praise and criticise
  • Handles complex, industry-specific workflows like variable IT-service contracts and billing cycles
  • Centralizes work and data in one shared system for consistency
  • Offers flexibility to adapt standard functions to individual processes
  • Usability could be improved
  • Onboarding, reporting, and analysis speed need simplification
  • Costs and pricing transparency require attention
eGECKO CRM🇩🇪 DE

CRM for sales, marketing and service with integrated finance modules

Replaces HubSpot’s CRM and service support; no inbound marketing.

CRMService & support
EU hostingGDPR
eGECKO CRM vs HubSpot →
What users praise and criticise
  • centralized management of customer master and contact data
  • clear overview of CRM activities
  • tab-based and sub-tab-based structure for easy navigation
  • outdated and unappealing UI
  • non-intuitive and buggy mobile app
  • lack of user manual or structured onboarding
MailUp🇮🇹 IT

Italian email and SMS marketing platform with unlimited contacts and EU data processing

Replaces HubSpot’s email and SMS campaigns; no CRM or service.

Marketing automationEmail campaignsFrom 48 €/mo★ 1.2 (718 reviews)
EU hostingGDPR
MailUp vs HubSpot →
What users praise and criticise
  • Intuitive drag-and-drop editor for email creation, accessible to non-technical users
  • Responsive customer support via email and phone (plan-dependent), plus extensive documentation and training
  • Multi-channel campaign capabilities (email and SMS) with advanced automation workflows and segmentation tools
  • Contact and list management less intuitive than competitors, with usability issues
  • Automation workflows functional but not as sophisticated as enterprise-grade platforms
  • SMS pricing perceived as high, and pricing tiers can be confusing
INES CRM🇫🇷 FR

French CRM for SMBs with sales, marketing and service modules

Full substitute for HubSpot’s CRM, marketing, service and analytics for SMBs.

Covers all of HubSpotFrom 25 €/user
INES CRM vs HubSpot →
What users praise and criticise
  • Integrated functionality covering contact management, sales, marketing, customer service and project/ERP-related features
  • Centralized customer history and supplier interactions as a single source of truth
  • Highly configurable modules and tailored setups for specific business needs
  • Interface can feel outdated, complex or visually unappealing
  • Setup and onboarding may require significant planning and project support due to configurability
SMARTCRM🇩🇪 DE

German CRM with modular setup and mobile offline access

Replaces HubSpot’s CRM with modular setup and mobile offline access.

CRM★ 3.5 (1 reviews)
SMARTCRM vs HubSpot →
TOPIX ERP🇩🇪 DE

Modular ERP for SMEs with integrated CRM and DMS

Replaces HubSpot’s CRM with ERP features; no marketing or service tools.

CRMFrom €35/user/mo★ 4.4 (128 reviews)
EU hosting
TOPIX ERP vs HubSpot →
What users praise and criticise
  • Broad, integrated feature set covering sales, order processing, inventory, accounting, HR and projects
  • Reduces duplicate data entry with linked information across modules
  • Practical capabilities like serial-number tracking, recurring invoices and banking workflows
  • Setup requires time and expertise to configure around company processes
  • Interface and menus can feel dated or complex for new users
  • Web client may be slower or lack some functions compared to desktop version
Everwin CXM🇫🇷 FR

French CRM for sales pipelines, quotes and marketing campaigns

Replaces HubSpot’s CRM, marketing, email and reporting; French sales focus.

CRMMarketing automationEmail campaignsReporting & analytics★ 3.8 (2 reviews)Import from HubSpot: ✓ via Excel export · source
GDPR
Everwin CXM vs HubSpot →
Abacus CRM🇨🇭 CH

Swiss CRM for sales and marketing with lead and campaign tools

Replaces HubSpot’s CRM, marketing and email; Swiss focus with lead tools.

CRMMarketing automationEmail campaignsFrom 22. CHF/moImport from HubSpot: ✓ via XML export · source
Abacus CRM vs HubSpot →
What users praise and criticise
  • Direct integration with Abacus ERP for shared customer and contact data
  • Strong performance on self-managed servers
  • Responsive customer support with effective issue resolution
  • Non-intuitive interface leading to low user adoption
  • Users often revert to Excel or delegate data entry due to usability friction
PeppCRM🇩🇪 DE

Modular German CRM with centralized customer data and workflow automation

Replaces HubSpot’s CRM with workflow automation; no marketing or service tools.

CRM
EU hosting
PeppCRM vs HubSpot →
TeamLeader🇧🇪 BE

Belgian CRM and agency software for SMEs — all-in-one sales, projects and invoicing with EU hosting.

Replaces HubSpot’s CRM and adds project and invoicing tools for SMEs.

CRMFrom €37.50/mo★ 0.5 (3353 reviews)
EU hostingGDPR
TeamLeader vs HubSpot →
What users praise and criticise
  • Clean, intuitive interface with minimal learning curve for quick team adoption
  • Step-by-step onboarding guidance and training resources simplify setup
  • 14-day free trial and professional support services ease implementation
  • Limited customization options for fields, templates, and dashboard layouts
  • Time tracking and automation workflows lack intuitiveness and complexity
  • Restricted third-party app integration and additional costs for add-ons
SelectLine CRM🇩🇪 DE

German CRM for SMEs with ERP integration and sales tracking

Replaces HubSpot’s CRM and reporting for SMEs; no marketing or service tools.

CRMReporting & analyticsFrom €59.00/mo
IDW PS 880
SelectLine CRM vs HubSpot →
What users praise and criticise
  • ERP–CRM integration with shared customer, order and document data
  • CRM opportunities linked to sales documents
  • Flexibility for mid-sized businesses
  • Search functionality described as less than ideal
  • Lack of multi-item editing in some workflows
  • Data migration can be labor-intensive
SOG ERP🇩🇪 DE

ERP for wholesale and foreign trade with integrated WMS and CRM

Replaces HubSpot’s CRM with contact management; part of a wholesale ERP suite.

CRMFrom €1,850/user
SOG ERP vs HubSpot →
update.CRM🇦🇹 AT

Industry-specific CRM with visual relationship mapping and mobile access

Replaces HubSpot’s CRM, marketing, service and reporting; industry-specific focus.

CRMMarketing automationService & supportReporting & analytics
GDPR
update.CRM vs HubSpot →
What users praise and criticise
  • Broad sales, marketing and service capabilities in one platform
  • Highly customizable workflows and configurations
  • Centralized customer view with pipeline and activity tracking
  • Steep learning curve and unintuitive interface for some users
  • Documentation and public forums lag behind larger competitors
  • Mixed reviews on customer support quality
Coheris CRM🇫🇷 FR

French CRM for omnichannel customer management and analytics

Replaces HubSpot’s CRM and analytics with an omnichannel platform; lacks marketing and service.

CRMReporting & analytics
EU hostingGDPR
Coheris CRM vs HubSpot →
What users praise and criticise
  • Unified customer and service view with sales, marketing and support workflows
  • Alerts and notifications for tracking engagement and coordination
  • Feature-rich suite with reporting, analytics and data quality tools like duplicate detection
  • Workflow and automation setup can be complex, sometimes requiring external consultants
  • Integration with third-party tools and system costs, including licensing and storage fees
  • Training and onboarding need improvement, with limited public documentation and community
GDI Business-Line CRM🇩🇪 DE

German ERP-integrated CRM for SMEs — on-premise or cloud-capable, with lead and appointment management.

Replaces HubSpot’s CRM, service support and reporting for SMEs; no marketing automation.

CRMService & supportReporting & analytics
GDI Business-Line CRM vs HubSpot →
Aqua eBS🇪🇸 ES

Modular ERP for finance, operations, CRM and HR with workflow automation

Replaces HubSpot’s CRM with an ERP module; lacks marketing, service and analytics.

CRM
GDPR
Aqua eBS vs HubSpot →
Treesoft CRM🇩🇪 DE

German CRM for contact, project and Sage integration

Replaces HubSpot’s CRM, email and reporting; lacks marketing automation and service tools.

CRMEmail campaignsReporting & analyticsFrom €50/yr
Treesoft CRM vs HubSpot →
terna CRM🇦🇹 AT

Industry-specific CRM for sales, marketing and field service on Microsoft tech

Replaces HubSpot’s CRM, marketing and service; built on Microsoft tech.

CRMMarketing automationService & support
GDPR
terna CRM vs HubSpot →
FABIS CRM🇩🇪 DE

German CRM with modular sales, partner and document management

Replaces HubSpot’s CRM with modular sales and partner management.

CRM
FABIS CRM vs HubSpot →

All HubSpot alternatives at a glance

Which part of HubSpot each alternative covers.

ProviderCRMMarketing automationEmail campaignsService & supportReporting & analyticsFromRatingImport from HubSpot
HubSpot 🇺🇸 (the tool you are replacing)✓✓✓✓✓$20/mo★ 4.4–
MailerLite 🇱🇹✓✓$12/mo★ 4.5 (6365)–
Brevo 🇫🇷✓✓$10.80/mo★ 4.4 (13086)✓ built-in
Moosend 🇬🇧✓✓$9/mo★ 4.6 (1871)–
Webmecanik Pipeline 🇫🇷✓€20––
Omnisend 🇬🇧✓✓$11.20/mo★ 4.6 (3745)–
work4all CRM 🇩🇪✓On request★ 4.8 (20)✓ via file
Raynet CRM 🇨🇿✓€16★ 4.6 (103)✓ via file
ameax AkquiseManager 🇩🇪✓✓€25.00/mo★ 4.8 (25)–
Manago AI (formerly SALESmanago) 🇵🇱✓✓✓On request★ 4.4 (823)–
TecArt CRM 🇩🇪✓✓€79★ 4.6 (117)–
SmartWe 🇩🇪✓€14.90★ 4.9 (15)–
ADITO xRM 🇩🇪✓✓✓✓✓$79/user★ 4.3 (19)–
Simple CRM 🇧🇪✓✓✓✓€15★ 4.8 (6)✓ via file
ForceManager 🇪🇸✓€14.50★ 4.6 (315)–
Brevo Sales CRM 🇫🇷✓✓€26.08★ 4.3 (13307)✓ built-in
Pipedrive 🇪🇪✓✓✓€14★ 4.4 (12859)✓ built-in
CAS genesisWorld 🇩🇪✓€17.90/mo★ 4.5 (43)–
Dolibarr ERP & CRM 🇫🇷✓€14★ 4.5 (224)–
GetResponse 🇵🇱✓✓$19/mo★ 4.3 (2876)–
Initiative CRM 🇫🇷✓€27★ 4.7 (52)✓ service
Axelor CRM 🇫🇷✓✓€10/user/yr★ 4.8 (29)–
Tribe CRM 🇳🇱✓On request★ 5.0 (1)–
YetiForce 🇵🇱✓✓✓✓✓€80★ 4.5 (109)–
Exact CRM 🇳🇱✓✓On request–✓ service
rapidmail 🇩🇪✓€59/mo★ 4.2 (5769)–
Mailcoach 🇧🇪✓€9.99/mo★ 4.6 (1292)–
Upsales 🇸🇪✓✓✓✓On request★ 4.4 (198)✓ via file
noCRM.io 🇫🇷✓$25★ 4.6 (6058)–
Clever Elements 🇩🇪✓✓€10––
weclapp CRM 🇩🇪✓✓✓€64★ 4.2 (441)✓ service
Livespace 🇵🇱✓€17★ 4.6 (49)✓ via file
Attio 🇬🇧✓✓€39.31★ 4.4 (354)–
CleverReach 🇩🇪✓€15/mo★ 4.0 (345)✓ via file
Odoo CRM 🇧🇪✓✓€19.90★ 3.8 (2453)✓ service
Scopevisio 🇩🇪✓€3.00/user★ 4.5 (2)–
Lime CRM 🇸🇪✓✓✓€55★ 4.5 (602)–
Mailjet 🇫🇷✓$9/mo★ 4.1 (4466)–
Twenty CRM 🇫🇷✓✓$9–✓ service
LeadDesk 🇫🇮✓✓€99/mo★ 4.0 (12)–
Koban CRM 🇫🇷✓✓✓€39––
Sellsy 🇫🇷✓✓€29★ 4.2 (2489)–
SuperOffice 🇳🇴✓✓✓€45★ 4.3 (2150)–
Planhat 🇸🇪✓✓On request★ 4.5 (1059)✓ built-in
Efficy 🇧🇪✓✓✓69 €★ 4.3 (608)✓ via file
Axonaut 🇫🇷✓✓€34.99/mo★ 4.4 (654)–
SpinOffice CRM 🇳🇱✓€42.50★ 4.4 (68)–
myfactory CRM 🇩🇪✓✓✓€59★ 4.6 (126)–
Friendly Automate 🇨🇭✓5 CHF/mo––
Trengo 🇳🇱✓€299/mo––
Target-CRM 🇧🇪✓€19/mo★ 5.0 (1)–
ConSol CM 🇩🇪✓✓€59★ 4.6 (50)–
Inxmail 🇩🇪✓✓€70/mo★ 4.1 (131)–
Holded 🇪🇸✓€15/mo★ 4.2 (2442)✓ service
CentralStationCRM 🇩🇪✓€24/mo★ 4.3 (1279)–
midcom CRM 🇩🇪✓✓✓€25––
OpenCRM 🇬🇧✓✓£44★ 4.6 (294)✓ service
cobra CRM 🇩🇪✓✓On request★ 4.4 (212)–
Prospect CRM 🇬🇧✓€205/mo★ 4.7 (527)–
Unit4 CRM 🇳🇱✓$95––
BSI Customer Suite 🇨🇭✓✓✓On request★ 4.5 (103)–
Capsule CRM 🇬🇧✓€15★ 4.5 (3534)✓ service
Wice CRM 🇩🇪✓✓✓✓On request––
OnePageCRM 🇮🇪✓€25.95★ 4.7 (452)–
combit CRM 🇩🇪✓✓On request★ 4.6 (49)–
GRC Contact CRM 🇫🇷✓✓On request––
Membrain 🇸🇪✓On request★ 4.6 (240)✓ service
Group-Office 🇳🇱✓€219/yr––
Vertec 🇨🇭✓€15.50★ 4.7 (3)–
Divalto Weavy 🇫🇷✓€40.00★ 4.0 (65)–
Folk 🇫🇷✓$30★ 4.5 (298)✓ via file
EBP CRM 🇫🇷✓On request★ 5.0 (1)–
24SevenOffice CRM 🇳🇴✓On request★ 4.3 (75)–
webCRM 🇩🇰✓✓✓€29★ 2.7 (136)–
vtenext 🇮🇹✓✓✓On request★ 4.6 (258)✓ built-in
Sprinx CRM 🇨🇿✓On request★ 4.4 (554)–
mesonic WinLine CRM 🇦🇹✓✓✓✓€20––
TimeLine ERP 🇩🇪✓✓€800★ 4.9 (4)–
AMTANGEE CRM 🇩🇪✓✓✓✓€49––
Workbooks CRM 🇬🇧✓✓✓✓£32★ 2.7 (612)–
Salesflare 🇧🇪✓$39★ 4.8 (723)✓ via file
STEPS.CRM 🇩🇪✓On request––
PROFFIX 🇨🇭✓CHF 62.10★ 5.0 (1)–
Mailpro 🇨🇭✓464.32 TRY★ 3.0 (12)✓ service
Spotler CRM 🇳🇱✓✓€165/mo★ 4.3 (1271)✓ service
proALPHA CRM 🇩🇪✓✓On request★ 4.1 (43)–
PiSA Sales CRM 🇩🇪✓✓✓✓On request––
21.CRM 🇨🇭✓21 CHF/mo––
BMD CRM 🇦🇹✓On request––
Youday CRM 🇫🇷✓€40––
CURSOR-CRM 🇩🇪✓✓On request★ 3.7 (2)–
SuccessControl CRM 🇩🇪✓✓€114/mo––
IFS Cloud CRM 🇸🇪✓On request––
Proffix CRM 🇨🇭✓CHF 62.10––
STEPS / stepsERP 🇩🇪✓On request★ 2.3 (18)–
eGECKO CRM 🇩🇪✓✓On request––
MailUp 🇮🇹✓✓48 €/mo★ 1.2 (718)–
INES CRM 🇫🇷✓✓✓✓✓25 €/user––
SMARTCRM 🇩🇪✓On request★ 3.5 (1)–
TOPIX ERP 🇩🇪✓€35★ 4.4 (128)–
Everwin CXM 🇫🇷✓✓✓✓On request★ 3.8 (2)✓ via file
Opacc Enterprise CRM 🇨🇭✓On request––
Abacus CRM 🇨🇭✓✓✓22. CHF/mo–✓ via file
PeppCRM 🇩🇪✓On request––
TeamLeader 🇧🇪✓€37.50/mo★ 0.5 (3353)–
Priority Software CRM 🇮🇱✓$25––
SelectLine CRM 🇩🇪✓✓€59.00/mo––
SOG ERP 🇩🇪✓€1,850/user––
Cegid Business CRM 🇫🇷✓✓✓✓On request––
update.CRM 🇦🇹✓✓✓✓On request––
GEDYS IntraWare 🇩🇪✓$25.00––
Coheris CRM 🇫🇷✓✓On request––
GDI Business-Line CRM 🇩🇪✓✓✓On request––
Aqua eBS 🇪🇸✓On request––
Treesoft CRM 🇩🇪✓✓✓€50/yr––
terna CRM 🇦🇹✓✓✓On request––
FABIS CRM 🇩🇪✓On request––

Prices per user and month in the cheapest paid plan. Ratings are weighted across G2, Capterra, OMR and other portals, with the review count in brackets.

HubSpot: the facts

What to know about the tool you are replacing, with sources.

Headquarters
🇺🇸 US · since 2006
Where your data is stored
EU region only on some plansEU data hosting is available on request for eligible customers.
Transfers to the US based on
Standard Contractual Clauses
Contracts
DPA · Sub-processors
Price
Free plan · from $20/mo
Rating
★ 4.4 (14,140 reviews)

What users value in HubSpot

  • All-in-one platform reduces tool sprawl
  • Intuitive drag-and-drop editors
  • Strong automation capabilities

What they criticise

  • Can become expensive as needs grow
  • Some features locked behind higher tiers
  • Learning curve for advanced features

Sources: legal.hubspot.com · g2.com · capterra.com · hubspot.com · researched 5 October 2026

Moving away from HubSpot

HubSpot exports your data as CSV, XLSX and PDF, and its API can read everything out. Brevo, Brevo Sales CRM, Pipedrive, Planhat and vtenext import HubSpot content with a built-in importer. Via the export files: work4all CRM, Raynet CRM, Simple CRM, Upsales, Livespace, CleverReach, Efficy, Folk, Salesflare, Everwin CXM and Abacus CRM. With help from the vendor: Initiative CRM, Exact CRM, weclapp CRM, Odoo CRM, Twenty CRM, Holded, OpenCRM, Capsule CRM, Membrain, Mailpro and Spotler CRM. Every import above links its source on the product card.

Frequently asked questions

Which European tool fully replaces HubSpot?

No single European tool covers all HubSpot features. Odoo CRM, Brevo and INES CRM come closest by combining CRM, marketing automation, email campaigns, service tools and reporting.

Which European alternative is best for sales teams?

Pipedrive is built for sales pipelines and forecasting. Livespace, SuperOffice and Lime CRM also focus on sales workflows with EU hosting.

Can I take my data with me when leaving HubSpot?

HubSpot allows exports in CSV, XLSX, PDF and via API. Tools like Pipedrive, Brevo Sales CRM, Livespace and Capsule CRM support direct migration from HubSpot.

Where does HubSpot keep my data?

HubSpot is US-based. EU data residency is available on request for eligible customers, with standard contractual clauses as the transfer mechanism.

Are there free or low-cost European alternatives to HubSpot?

Odoo CRM, MailerLite, Mailjet, rapidmail, Omnisend, Brevo, Attio, weclapp CRM, CentralStationCRM, SpinOffice CRM, YetiForce, Dolibarr ERP & CRM, Axelor CRM and Group-Office offer free plans or are open source.

Do European HubSpot alternatives support GDPR compliance?

Most European alternatives are GDPR-compliant by design. Tools like SuperOffice, Brevo, Inxmail and MailerLite explicitly state ISO 27001 certification and EU data processing.

Which European tools offer EU data hosting?

Odoo CRM, Brevo Sales CRM, Pipedrive, Livespace, Sellsy, Exact CRM, MailerLite, Inxmail, SuperOffice and many others host data in the EU by default or on request.

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