OpenCRM vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how OpenCRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: OpenCRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
CRM with sales, helpdesk and workflow automation
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇬🇧 GB
🇺🇸 US · 2006
EU data residency
Not offeredData and backups are hosted exclusively in the UK (AWS London region).
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
£44/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
Microsoft Outlook, Microsoft 365, Microsoft Teams, Microsoft Planner, Microsoft Bookings +14
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
OpenCRM
Strengths
- +Responsive and knowledgeable support team with fast issue resolution
- +Comprehensive feature set covering contacts, opportunities, tasks, quotes, invoices, projects and helpdesk
- +Highly customizable with adaptable fields, layouts and workflows
- +Strong reporting capabilities and third-party integrations
- +Cost-effective for small and mid-sized businesses with transparent pricing
- +Centralized customer history and sales pipeline visibility
- +Reduces reliance on spreadsheets and email for team coordination
- +Intuitive for daily use once configured
Limitations
- −Interface and navigation feel dated or clunky with excessive clicking
- −Steep initial learning curve and granular setup process
- −Limited bulk editing, helpdesk response handling and file attachment options
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
OpenCRM
HubSpot
EU data residency
Not offeredData and backups are hosted exclusively in the UK (AWS London region).
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
OpenCRM
- OpenCRM £44 per user / monthAll features included · UK data centres · GDPR features
Annual and longer-term options available; exact prices not specified.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
OpenCRM
- Sales management
- Lead tracking and grading, Sales visualisation, Quotes with live product pricing, Margin visibility
- Products and orders
- Product management, Quotes, sales orders and invoices, Online e-signatures, Purchase tracking
- Contact management
- Company and contact records, Linked sales, project and support history, Activity and communication tracking, Role-based permissions
- Activities and automation
- Calendars and tasks, Automated workflows, Email plans, Round Robin record assignment
- Projects
- Project and task tracking, Time logging, Resource management, Calendar-linked scheduling
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms