Pipedrive vs HubSpot
Last updated August 2026
Looking for a European alternative to HubSpot? Here's how Pipedrive compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Pipedrive. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Estonia-founded CRM with visual sales pipeline and AI tools, EU-hosted data by default.
not established
Headquarters
🇪🇪 EE
🇺🇸 US
EU data residency
Yes, for all customers
not established
DSGVO / GDPR
Yes
not established
Certifications
ISO 27001, ISO 27701
not established
Price from
€14/user/mo
not established
Free plan
No
not established
Open Source
No
not established
Ratings
G2 4.3/5 (2,700) · CAPTERRA 4.5/5 (3,041) · GETAPP 4.4/5 (3,000) · TRUSTPILOT 4.5/5 (3,280) · TRUSTRADIUS 8.7/10 (650) · OMR 8.6/10 (188)
No
Integrations
Zapier, PandaDoc, Leadfeeder, JustCall, LinkPort +10
not established
We have not yet completed our own research on HubSpot; rows above show only what we can evidence. Check the vendor for specifics.
Where each one wins
Pipedrive
Strengths
- +Simple, intuitive interface with quick setup — teams become productive within a day
- +Visual pipeline management and drag-and-drop deal board for effective deal tracking
- +Fast onboarding with minimal training required
- +Mobile app offers robust functionality for sales teams on the go
- +Responsive customer support and comprehensive documentation
- +Highly rated for ease of use (8.9/10 on G2, 93% positive on Capterra)
Limitations
- −Pricing structure leads to unexpected costs — add-ons like LeadBooster and Campaigns are billed per company, not per user
- −Limited automation and reporting capabilities, especially on lower-tier plans
- −Platform may become too basic for growing teams, often outgrown within 12–24 months
HubSpot
Review sentiment not yet compiled.
Data residency & compliance
Pipedrive
HubSpot
EU data residency
Yes, for all customers
not established
Transfer mechanism
Not required — data stays in the EU
not established
Certifications
ISO 27001, ISO 27701
No
Pricing
Pipedrive
- Lite €14 per seat / month (billed annually)Lead, calendar, and pipeline management · AI-powered report creation · Real-time sales feed
- Growth €39 per seat / month (billed annually)Full email sync with tracking · Automation and nurturing sequences · Subscription and forecast reports
- Premium €59 per seat / month (billed annually)Lead generation and routing with LeadBooster · Custom scoring and company data enrichment · AI-powered multi-email tools
- Ultimate €79 per seat / month (billed annually)Fortified account security with alerts · Phone and email data enrichment · Sandbox testing account
All plans require annual billing. Add-ons like LeadBooster, Projects, and Campaigns are available at additional cost.
HubSpot
No published pricing we could verify.
Features
Pipedrive
- Sales & CRM Core
- Customizable sales pipelines and business processes, Activity tracking and goal setting for sales teams, Centralized communication and email integration, Lead management, qualification, and prioritization
- AI-Powered Tools
- AI Sales Assistant for personalized deal recommendations, AI Email Writer and Summarizer for automated email drafting, Instant sales report generation with AI prompts
- Email Marketing
- Drag-and-drop email template builder, Real-time campaign analytics and reporting, Audience segmentation for targeted campaigns, Automated lead qualification and nurturing sequences
- Project Management
- Project process automation to streamline workflows, Centralized management of project-related emails
- Security & Compliance
- Security Center with account monitoring and audit logs, Role-based access control and visibility settings, Separate encrypted databases per company, Single Sign-On (SSO) and two-factor authentication (2FA)
HubSpot
Feature breakdown not yet compiled.