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vsHubSpot

Efficy vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how Efficy compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Efficy. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Efficy
HubSpot
What it is
Belgian CRM with deep customization, on-premise options and public-sector compliance modules.
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇧🇪 BE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 9001, ISO 27001, ISO 27701
ISO 27001, SOC 2 Type II
Price from
69 €/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
G2 4.5/5 (102) · CAPTERRA 4.6/5 (88) · GETAPP 4/5 (88) · TRUSTPILOT 4.3/5 (330)
G2 4.4/5 (10,248) · CAPTERRA 4.5/5 (3,892)
Integrations
Google Workspace, Microsoft 365, Microsoft Outlook, Google Calendar, Microsoft Exchange +12
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

Efficy

Review sentiment not yet compiled.

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

Efficy
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
not established
Published →
Sub-processors
not established
Listed →
Certifications
ISO 9001, ISO 27001, ISO 27701
ISO 27001, SOC 2 Type II

Pricing

Efficy

  • Sales 69 € per user / monthSales automation and pipeline management · Mobile CRM app · Lead auto-qualification
  • Customer Service 69 € per user / monthMultichannel ticketing system · Self-service portal · SLA and alert management
  • All-in-One 89 € per user / monthCombines sales, service, and marketing features · AI-driven automation · Document and contract management
  • Custom & Intelligent 119 € per user / monthFull feature set with sovereign AI · Custom integrations via open APIs · Advanced analytics and reporting

Pricing requires a demo request for personalized estimates based on user count. No free plan or trial available.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

Efficy

Customer Management
Contact management with segmentation, Contract and document management, E-signature integration (DocuSign), Self-service portal for customers
Sales Automation
Lead auto-qualification and scoring, Opportunity and pipeline management, Mobile CRM app for field sales, Sales activity tracking
Marketing Automation
Email and SMS marketing campaigns, Landing page creation, Marketing activity tracking, Segmentation for targeted campaigns
AI and Data Intelligence
Agentic AI for CRM automation, AI-driven recommendations and content generation, Sentiment analysis for customer interactions, Data enrichment and quality management
Support and Operations
Multichannel ticketing system with SLAs, KPI dashboards for performance tracking, Telephony integration (Link Mobility), Operational marketing tools

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms
See Efficy →More HubSpot alternatives