SuperOffice vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how SuperOffice compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: SuperOffice. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Norwegian B2B CRM with EU-hosted data, ISO 27001 and built-in GDPR tools for mid-market sales and service teams.
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇳🇴 NO
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€45/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Microsoft Bing, Google Marketing Platform, LinkedIn, HubSpot, Facebook +2
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
SuperOffice
Strengths
- +Intuitive interface with clean design and minimal learning curve, ideal for businesses with limited IT resources
- +High-quality support with responsive teams and consultative approach, achieving consistently strong ratings
- +Strong European specialization: GDPR-compliant data handling, localization, and integration with European business tools
- +Effective email integration with Gmail and Outlook for streamlined communication
- +Robust sales pipeline management for tracking leads and opportunities
- +Extensive customization options for screens, workflows, and modules to adapt to operational needs
- +Reliable performance when operational, with users describing the platform as highly effective
Limitations
- −Occasional performance issues, including website downtime affecting work efficiency
- −Pricing lacks transparency, requires direct sales contact, and can be high for smaller teams (€55–€340/user/month)
- −Limited advanced features compared to enterprise-grade competitors, particularly in marketing automation and scalability
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
SuperOffice
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
SuperOffice
- Starter €45 per user / monthFull CRM suite with sales, marketing, and service tools · AI features included · GDPR compliance and EU data residency
- Core €65 per user / monthEnhanced sales pipeline management · Sales targets and goal tracking · Basic automation features
- Growth €95 per user / monthUnlimited sales targets · Project management for marketing teams · Advanced reporting capabilities
- Plus €130 per user / monthData mirroring for BI and reporting · Automated customer journey workflows · Contract management
- Super €160 per user / monthAutomation and personalization across teams · AI-predicted sales insights · AI-driven customer support optimization
Pricing based on annual billing. Some advanced features and add-ons (e.g., SuperNotes, DataBridge) are available separately.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
SuperOffice
- Contact & Company Management
- Centralized storage of all customer and prospect data, Unified view of contact history and interactions, Customizable fields for company and contact details
- Sales Pipeline & Forecasting
- Visual sales pipeline tracking from first contact to close, Individual and team sales targets with goal tracking, Product forecasting and revenue predictions, AI-driven sales process guidance and reply suggestions
- Marketing & Customer Journeys
- Automated customer journey workflows, Project management tools for marketing teams, Contract management and document handling, Personalization options for campaigns
- Service & Support
- Ticket management for customer service, AI-driven support optimization, Integration of video meetings directly in CRM, Customer feedback and satisfaction tracking
- AI & Automation
- AI meeting assistant (SuperNotes) for note-taking and follow-ups, AI writing assistance with text correction and tone adjustment, Smart capture of contact details from communications, Conversational AI sidepanel (Workspace Assist) across CRM
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms