Brevo vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Brevo compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Brevo. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
French all-in-one marketing platform with EU-hosted data and ISO 27001 certification
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇫🇷 FR
🇺🇸 US · 2006
EU data residency
Yes, for all customersEU (France)
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001:2022
ISO 27001, SOC 2 Type II
Price from
$10.80/mo
$20/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
Integrations
WordPress, WooCommerce, Shopify, BigCommerce, PrestaShop +29
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Brevo
Strengths
- +Intuitive interface and ease of use, with seamless contact importing and drag-and-drop automations
- +Pricing model based on email volume rather than contact count, with a generous free tier (300 emails/day)
- +All-in-one platform combining email marketing, CRM, and multi-channel inbox (WhatsApp, email, social DMs)
- +Strong deliverability and reliability compared to competitors like Mailchimp
- +Built-in technical features like automatic unsubscribe headers, SPF/DKIM/DMARC authentication, and bounce processing
Limitations
- −Customer support is slow, often provides canned responses, and struggles with complex technical issues
- −UI is buggy, with outdated documentation and limited template customization options
- −API and transactional email workflows can be frustrating to implement
- −Steep learning curve for advanced features like automations and contact attributes
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Brevo
HubSpot
EU data residency
Yes, for all customersEU (France)
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001:2022
ISO 27001, SOC 2 Type II
Pricing
Brevo
- Free Free per monthUp to 300 emails per day after account approval · Best for individuals and solopreneurs · No credit card required
- Starter $10.80 per month (monthly billing)From 5,000 emails per month · Email & SMS (SMS credit sold separately) · Drag & drop editor, templates, AI content generator
- Standard (Most Popular) $27.92 per month (monthly billing)Includes everything in Starter plus: · Marketing automation (unlimited workflows) · A/B testing and advanced email reporting (heatmaps, geography, device)
- Professional $58.50 per user / month (monthly billing)From 150,000 emails per month · Includes everything in Standard plus: · WhatsApp, popups, mobile & web push
- Enterprise On request Custom pricing for large-scale needs · Multi-account management and custom objects · Brevo Mobile Wallet and custom loyalty engine
Pricing varies based on email volume and add-ons (e.g., SMS credits, sales tools).
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Brevo
- Marketing & Campaigns
- Email marketing with drag & drop editor, templates, and AI content generator, SMS and WhatsApp marketing campaigns, Custom embeddable forms for lead capture, Web and mobile push notifications
- Sales & CRM
- Customizable sales pipelines for deal tracking, Phone calls, contact info, and call recordings, Workflow automation for sales tasks, Shared inbox for team email, tasks, and notes
- Customer Conversations
- Real-time live chat for websites, Chatbot for automated replies, Universal inbox for email, WhatsApp, live chat, and social media, Visitor intelligence to trigger messages based on visitor data
- Data & Analytics
- Import from multiple sources (databases, APIs), Universal data model with standard business objects, Identity resolution for deduplication and single customer ID, No-code data cleaning with custom rules
- Transactional Messaging
- 99% email deliverability rate, Dynamic templates for personalization, Fast setup with SDKs, APIs, and developer guides, SMTP relay, webhooks, and CMS plugins
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms