MailUp vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how MailUp compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: MailUp. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Italian email and SMS marketing platform with unlimited contacts and EU data processing
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇮🇹 IT
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
48 €/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
TeamSystem Enterprise CRM, CRM in Cloud, Fatture in Cloud, Zoho CRM, JForma +17
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
MailUp
Strengths
- +Intuitive drag-and-drop editor for email creation, accessible to non-technical users
- +Responsive customer support via email and phone (plan-dependent), plus extensive documentation and training
- +Multi-channel campaign capabilities (email and SMS) with advanced automation workflows and segmentation tools
- +Quick onboarding with guided setup and training, enabling fast time-to-first-campaign
- +Reliable deliverability monitoring and clear visual analytics reports
- +API support for integrations with CRM, e-commerce, and marketing tools
- +Competitive pricing with unlimited contacts and sending volumes on email plans
Limitations
- −Contact and list management less intuitive than competitors, with usability issues
- −Automation workflows functional but not as sophisticated as enterprise-grade platforms
- −SMS pricing perceived as high, and pricing tiers can be confusing
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
MailUp
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
MailUp
- Starter 48 € per month, billed annuallyFundamental features for professional email campaigns · Sending speed from 2,000 emails/hour (extendable) · 1 environment (list)
- Plus from 113 € per month, billed annuallyAll Starter features plus advanced automation (up to 100 workflows) · 10 environments (lists) · Phone support included
- Premium from 310 € per month, billed annuallyAll Plus features plus sending speed from 3,000 emails/hour (extendable) · Unlimited environments · Priority support
- Enterprise On request Unlimited recipients, mailings, and data space · Sending speed up to 5 million emails/hour · Customized features and support
SMS pricing is credit-based and varies depending on volume and subscription model. Free trial available for all plans (no credit card required).
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
MailUp
- Platform & User Management
- Multiple work environments (lists) for different customer, product, or market categories, User and permission management for additional team members, Unlimited web storage for documents, images, and text, API and integrations with CRM, CMS, ERP, and e-commerce systems
- Email & SMS Campaigns
- Unlimited email and SMS sending, Drag-and-drop email editor (BEE) and SMS editor, Email template library (50 to 500+ templates, depending on plan), A/B testing for email campaigns
- Database & Segmentation
- Contact database management with online/offline data collection, Advanced segmentation by recipient data, geography, activity, device, and engagement score, Dynamic content and display conditions for personalized emails, Profile management center for contacts to update their information and preferences
- Marketing Automation
- Automated workflows and triggered messages for email and SMS, 3 automations included in Starter plan; up to 100 workflows in Plus and Premium, Task and workflow management with conditions and sending frequency
- Analytics & Reporting
- Real-time statistics on opens, clicks, geography, device, and recipient activity, Advanced reports including engagement reports (optional in some plans), Statistics retention from 3 to 24 months, depending on plan
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms