MailUp
🇮🇹 IT · from 48 €/mo
1.2/5· 718 reviews across 4 portals
Italian email and SMS marketing platform with unlimited contacts and EU data processing
Replaces
MailUp is sought as a European alternative to:
Features
Platform & User Management
- Multiple work environments (lists) for different customer, product, or market categories
- User and permission management for additional team members
- Unlimited web storage for documents, images, and text
- API and integrations with CRM, CMS, ERP, and e-commerce systems
- Custom domain for platform and tracking (optional)
- Automatic data transfer and synchronization via Data Sync FTP
Email & SMS Campaigns
- Unlimited email and SMS sending
- Drag-and-drop email editor (BEE) and SMS editor
- Email template library (50 to 500+ templates, depending on plan)
- A/B testing for email campaigns
- Email previews for major clients and devices
- Attachments support (up to 5 files, max. 7 MB)
Database & Segmentation
- Contact database management with online/offline data collection
- Advanced segmentation by recipient data, geography, activity, device, and engagement score
- Dynamic content and display conditions for personalized emails
- Profile management center for contacts to update their information and preferences
- Engagement score for targeted marketing activities
Marketing Automation
- Automated workflows and triggered messages for email and SMS
- 3 automations included in Starter plan; up to 100 workflows in Plus and Premium
- Task and workflow management with conditions and sending frequency
Analytics & Reporting
- Real-time statistics on opens, clicks, geography, device, and recipient activity
- Advanced reports including engagement reports (optional in some plans)
- Statistics retention from 3 to 24 months, depending on plan
Deliverability & Support
- Deliverability Suite with configurations, accreditations, and whitelist registrations
- Spam check and deliverability dashboard
- Deliverability Index and MailUp Shield for domain management
- Support options: email (all plans), phone (Plus+), priority support (Premium+)
Pricing
- Fundamental features for professional email campaigns
- Sending speed from 2,000 emails/hour (extendable)
- 1 environment (list)
- 3 automations included
- All Starter features plus advanced automation (up to 100 workflows)
- 10 environments (lists)
- Phone support included
- 12 months statistics retention
- All Plus features plus sending speed from 3,000 emails/hour (extendable)
- Unlimited environments
- Priority support
- Advanced dynamic content with display conditions
- Unlimited recipients, mailings, and data space
- Sending speed up to 5 million emails/hour
- Customized features and support
SMS pricing is credit-based and varies depending on volume and subscription model. Free trial available for all plans (no credit card required).
EU Trust Profile
4 of 9 criteria verified with evidence, last checked 2026-08-03. Every ✓ links to its source.
- Evidence →Data Processing Agreement (DPA)Included in the license agreement (Section 2.3)
The Data Processing Agreement (DPA) is part of the platform license agreement and complies with GDPR Article 28.
- Evidence →Trust center / security page
The GDPR information hub provides details on data protection, infrastructure, and compliance measures.
- Evidence →EU data residencyItaly (EU)
Customer data is processed in Italy with a data center located in Europe.
- Evidence →Public sub-processor list
The GDPR information hub lists sub-processors such as Amazon Sarl for storage and network services.
- ISO 27001not verified
- SOC 2not verified
- BSI C5not verified
- TISAXnot verified
- German-language supportnot verified
Verified means: the claim was publicly documented at the linked source on the check date. The vendor's own information prevails.
Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- Intuitive drag-and-drop editor for email creation, accessible to non-technical users
- Responsive customer support via email and phone (plan-dependent), plus extensive documentation and training
- Multi-channel campaign capabilities (email and SMS) with advanced automation workflows and segmentation tools
- Quick onboarding with guided setup and training, enabling fast time-to-first-campaign
- Reliable deliverability monitoring and clear visual analytics reports
- API support for integrations with CRM, e-commerce, and marketing tools
- Competitive pricing with unlimited contacts and sending volumes on email plans
Where users see room to improve
- · Contact and list management less intuitive than competitors, with usability issues
- · Automation workflows functional but not as sophisticated as enterprise-grade platforms
- · SMS pricing perceived as high, and pricing tiers can be confusing
Ratings across portals
Linked facts, we bring ratings from every portal together in one place.
Integrations
Feature, pricing and integration details are based on web research (as of 2026-06-21), without guarantee, errors are possible. The vendor's website prevails.