The best alternatives to ActiveCampaign

14 European alternatives · updated 8 October 2026 · How we select

ActiveCampaign’s automation depth is hard to beat, but the price jumps as your list grows can turn success into a cost trap. Support wait times and workflow bugs add friction every month. European tools now offer comparable automation without the lock-in or the need to justify US data transfers under GDPR.

In short

ActiveCampaign covers email marketing, marketing automation, crm & sales and analytics & reporting. European alternatives: MailerLite, Brevo, Omnisend, Moosend and GetResponse and 9 more. By area: MailerLite, Brevo and Omnisend for email marketing; MailerLite, Brevo and Omnisend for marketing automation; Brevo for CRM & sales.

European alternatives to ActiveCampaign

MailerLite🇱🇹 LT

Lithuanian email marketing with EU hosting, ISO 27001, and a free plan for up to 500 subscribers.

Replaces email marketing and automation with AI tools and forms; no CRM or sales features.

Email marketingMarketing automationFrom $12/mo★ 4.5 (6365 reviews)Import from ActiveCampaign: ✓ via CSV export · source

EU hostingGDPRFree planISO/IEC 27001:2022

MailerLite vs ActiveCampaign →

What users praise and criticise

Highly intuitive, beginner-friendly interface with a drag-and-drop editor, rated 9.1/10 for ease of use
Fast, responsive, and helpful customer support rated around 9.3/10, praised as "next level" by users
Transparent and competitive pricing starting at $10/month with a robust free tier including automation workflows

Frequent reports of unexpected account suspensions without clear warnings or appeal processes
Limited advanced features compared to competitors, including missing role-based permissions and template sharing
Fewer integrations (around 150) than competitors, sometimes requiring workarounds

Brevo🇫🇷 FR

French all-in-one marketing platform with EU-hosted data and ISO 27001 certification

Replaces email, automation, and basic CRM; lacks advanced sales pipeline features.

Email marketingMarketing automationCRM & salesFrom $10.80/mo★ 4.4 (13086 reviews)Import from ActiveCampaign: ✓ built-in importer · source

EU hostingGDPRFree planISO 27001:2022

Brevo vs ActiveCampaign →

What users praise and criticise

Intuitive interface and ease of use, with seamless contact importing and drag-and-drop automations
Pricing model based on email volume rather than contact count, with a generous free tier (300 emails/day)
All-in-one platform combining email marketing, CRM, and multi-channel inbox (WhatsApp, email, social DMs)

Customer support is slow, often provides canned responses, and struggles with complex technical issues
UI is buggy, with outdated documentation and limited template customization options
API and transactional email workflows can be frustrating to implement

Omnisend🇬🇧 GB

Ecommerce email & SMS automation on EU servers, with per-user pricing

Replaces email and SMS automation for ecommerce; no CRM or sales pipeline tools.

Email marketingMarketing automationFrom $11.20/mo★ 4.6 (3745 reviews)Import from ActiveCampaign: ✓ via CSV export · source

EU hostingGDPRFree plan

Omnisend vs ActiveCampaign →

What users praise and criticise

Intuitive drag-and-drop email builder simplifies campaign creation and reduces the learning curve
Automation workflows are effective and accessible, even in the free tier, enabling efficient customer engagement
Strong ecommerce integration with Shopify and other platforms, ensuring smooth data sync and targeted marketing

Templates and automation workflows lack flexibility for advanced customization, limiting creative and complex use cases
Reporting and analytics features are basic, offering limited depth for data-driven decision-making
High SMS pricing, particularly for low-volume users, reduces cost-effectiveness for SMS-heavy campaigns

Moosend🇬🇧 GB

Email marketing with AI automation and EU-hosted data processing, per-user pricing.

Replaces email marketing and automation with AI tools; no CRM or sales features.

Email marketingMarketing automationFrom $9/mo★ 4.6 (1871 reviews)

EU hostingGDPRISO 27001

Moosend vs ActiveCampaign →

What users praise and criticise

Intuitive drag-and-drop email editor and visual workflow automation builder with color-coded steps for easy navigation
Transparent and cost-effective pricing starting at ~$9/month, with no feature gating by tier and scaling only by contact volume
Strong automation capabilities, including pre-built workflow recipes (e.g., abandoned cart, birthday triggers) and advanced segmentation

No integrated CRM functionality (e.g., sales pipeline or deal tracking), limiting suitability for businesses needing sales tools
Limited email template library, requiring more manual customization or design effort
Transactional emails require expensive add-ons or enterprise plans, not included in standard packages

GetResponse🇵🇱 PL

Polish all-in-one marketing platform with EU hosting and built-in webinars since 1999.

Replaces email marketing and automation with webinars; no advanced CRM or sales.

Email marketingMarketing automationFrom $19/mo★ 4.3 (2876 reviews)

EU hostingGDPRFree planISO 27001

GetResponse vs ActiveCampaign →

What users praise and criticise

Intuitive drag-and-drop editor and elegant interface for campaign building
24/7 responsive customer support via chat and email with quick issue resolution
Strong email deliverability and high inbox placement rates

API and third-party integrations are limited, requiring workarounds for advanced use cases
Mobile responsiveness of forms and email templates is lacking or outdated
Missing key features like video embedding in emails and a content locker

Clever Elements🇩🇪 DE

Email marketing with drag-and-drop editor and built-in GDPR compliance

Replaces email marketing and automation with drag-and-drop and segmentation; no CRM or sales.

Email marketingMarketing automationFrom €10

EU hostingGDPR

Clever Elements vs ActiveCampaign →

rapidmail🇩🇪 DE

German email marketing with drag-and-drop campaigns and EU-only hosting

Replaces email marketing with templates and transactional emails; no automation or CRM.

Email marketingFrom €59/mo★ 4.2 (5769 reviews)

EU hostingGDPRFree planISO 27001

rapidmail vs ActiveCampaign →

What users praise and criticise

Intuitive and user-friendly interface, ideal for beginners and small businesses
Quick setup and well-structured workflows enable fast results
Highly praised customer support: competent, friendly, and fast, with German-language phone assistance

Limited advanced features: lacks deep segmentation, automation, and built-in landing page tools
Pricing model can become expensive for the provided feature set, especially beyond basic plans
Subscription system inflexible, with no pay-per-recipient option in certain tiers

Mailcoach🇧🇪 BE

Open-source email marketing from Belgium, pay only for emails sent, not contacts stored.

Replaces email marketing with open-source pay-per-send; no automation or CRM.

Email marketingFrom €9.99/mo★ 4.6 (1292 reviews)

EU hostingGDPROpen Source

Mailcoach vs ActiveCampaign →

What users praise and criticise

Transparent, scalable pricing model based on emails sent (not contacts stored), with a low starting price of €9.99/month for 2,000 emails and pay-as-you-go options
Powerful automation workflows (drip sequences, onboarding flows, conditional triggers) without requiring coding skills, combined with advanced list segmentation and A/B testing
Clean, intuitive interface that simplifies campaign creation and management, suitable for both marketers and developers

Self-hosted version requires Laravel expertise, making setup and advanced customization challenging for non-technical users
No free plan available, only a free trial, which may deter users seeking long-term free options
Some ESP integrations (e.g., Amazon SES) impose sending limits, requiring careful management of sending rates

CleverReach🇩🇪 DE

German email marketing platform with ISO 27001-certified EU hosting and a free plan for small senders.

Replaces email marketing and automation with templates and workflows; no CRM or sales tools.

Email marketingMarketing automationFrom €15/mo★ 4.0 (345 reviews)Import from ActiveCampaign: ✓ via CSV, XLS, XLSX, or TXT export · source

EU hostingGDPRFree planISO 27001

CleverReach vs ActiveCampaign →

What users praise and criticise

Intuitive, user-friendly interface with a drag-and-drop editor and ready-made templates for quick campaign creation
High email deliverability rates, supported by DKIM and SPF compliance for reliable inbox placement
Responsive and effective customer support, often praised for quick problem resolution

Pricing is perceived as high compared to competitors, especially for larger contact lists or higher email volumes
Automation features are limited in depth and can be complicated to set up for complex lifecycle marketing
Built-in form builder lacks visual appeal and responsiveness compared to alternatives

Mailjet🇫🇷 FR

French email platform for marketing and transactional mail, EU-hosted and ISO-certified.

Replaces email marketing with transactional and marketing campaigns; no automation or CRM.

Email marketingFrom $9/mo★ 4.1 (4466 reviews)Import from ActiveCampaign: ✓ via CSV export · source

EU hostingGDPRFree planISO 27001

Mailjet vs ActiveCampaign →

What users praise and criticise

Intuitive drag-and-drop email builder with real-time team collaboration and high-rated template flexibility
Cost-effective pricing model based on sending volume, not contact list size, with a generous free tier (6,000 emails/month)
Strong deliverability and inbox placement, backed by GDPR compliance and ISO 27001 certification

Inconsistent customer support quality, with variable response times and occasional delays in resolving critical issues
Overly aggressive spam filtering blocks legitimate emails, leading to campaign failures and unexpected account restrictions
Limited scalability and advanced features for larger enterprises or rapidly growing businesses

Friendly Automate🇨🇭 CH

Open-source marketing automation from Switzerland, hosted in the EU with ISO 27001 certification.

Replaces marketing automation with open-source workflows; no email editor or CRM.

Marketing automationFrom 5 CHF/mo

EU hostingGDPROpen SourceISO 27001

Friendly Automate vs ActiveCampaign →

What users praise and criticise

Visual drag-and-drop editor for emails, forms, and landing pages with intuitive usability
Advanced customer segmentation for personalized, individual campaign targeting
Swiss data hosting with full compliance to Swiss nFADP and EU GDPR, plus ISO certifications

Limited advanced automation and analytics capabilities for complex or large-scale campaigns
Basic reporting and analytics compared to competitors
Starting price of $82.50/month (billed yearly) may be high for smaller teams

Inxmail🇩🇪 DE

German email marketing platform with 98 % deliverability and EU-only hosting since 1999.

Replaces email marketing and automation with high deliverability; no CRM or sales.

Email marketingMarketing automationFrom €70/mo★ 4.1 (131 reviews)

EU hostingGDPRISO/IEC 27001:2022

Inxmail vs ActiveCampaign →

What users praise and criticise

Fast, knowledgeable, and solution-oriented customer support with a personal touch
High reliability and stability, particularly for large-scale email campaigns
Strong GDPR compliance and data security with EU-hosted servers

Outdated and less intuitive user experience in the older Professional version; complicated navigation and template editing
Limited design flexibility, including difficulties in creating new email layouts and lack of HTML export for agencies
No offline mode, leading to workflow disruptions during connection interruptions

Mailpro🇨🇭 CH

Send email and SMS campaigns with analytics

Replaces email marketing and automation with SMS options; no CRM or sales automation.

Email marketingMarketing automationFrom 464.32 TRY★ 3.0 (12 reviews)Import from ActiveCampaign: ✓ vendor-assisted migration · source

Swiss hostedGDPRFree plan

Mailpro vs ActiveCampaign →

What users praise and criticise

Intuitive and user-friendly interface with a drag-and-drop editor and ready-made templates for quick campaign creation
High email deliverability (9.6/10) and SMS deliverability (9.8/10), ensuring reliable message delivery
Efficient and reliable SMTP service, praised for its high performance

Outdated and occasionally misleading interface design, particularly in subscription management controls
Inconsistent customer support responsiveness, with reports of unanswered emails and calls
Limited third-party integrations, which can disrupt seamless workflow management

MailUp🇮🇹 IT

Italian email and SMS marketing platform with unlimited contacts and EU data processing

Replaces email marketing and automation with SMS and unlimited contacts; no CRM or sales.

Email marketingMarketing automationFrom 48 €/mo★ 1.2 (718 reviews)

EU hostingGDPR

MailUp vs ActiveCampaign →

What users praise and criticise

Intuitive drag-and-drop editor for email creation, accessible to non-technical users
Responsive customer support via email and phone (plan-dependent), plus extensive documentation and training
Multi-channel campaign capabilities (email and SMS) with advanced automation workflows and segmentation tools

Contact and list management less intuitive than competitors, with usability issues
Automation workflows functional but not as sophisticated as enterprise-grade platforms
SMS pricing perceived as high, and pricing tiers can be confusing

All ActiveCampaign alternatives at a glance

Which part of ActiveCampaign each alternative covers.

Provider	Email marketing	Marketing automation	CRM & sales	Analytics & reporting	From	Rating	Import from ActiveCampaign
ActiveCampaign 🇺🇸 (the tool you are replacing)	✓	✓	✓	✓	$29/mo	★ 4.6	–
MailerLite 🇱🇹	✓	✓			$12/mo	★ 4.5 (6365)	✓ via file
Brevo 🇫🇷	✓	✓	✓		$10.80/mo	★ 4.4 (13086)	✓ built-in
Omnisend 🇬🇧	✓	✓			$11.20/mo	★ 4.6 (3745)	✓ via file
Moosend 🇬🇧	✓	✓			$9/mo	★ 4.6 (1871)	–
GetResponse 🇵🇱	✓	✓			$19/mo	★ 4.3 (2876)	–
Clever Elements 🇩🇪	✓	✓			€10	–	–
rapidmail 🇩🇪	✓				€59/mo	★ 4.2 (5769)	–
Mailcoach 🇧🇪	✓				€9.99/mo	★ 4.6 (1292)	–
CleverReach 🇩🇪	✓	✓			€15/mo	★ 4.0 (345)	✓ via file
Mailjet 🇫🇷	✓				$9/mo	★ 4.1 (4466)	✓ via file
Friendly Automate 🇨🇭		✓			5 CHF/mo	–	–
Inxmail 🇩🇪	✓	✓			€70/mo	★ 4.1 (131)	–
Mailpro 🇨🇭	✓	✓			464.32 TRY	★ 3.0 (12)	✓ service
MailUp 🇮🇹	✓	✓			48 €/mo	★ 1.2 (718)	–

Prices per user and month in the cheapest paid plan. Ratings are weighted across G2, Capterra, OMR and other portals, with the review count in brackets.

ActiveCampaign: the facts

What to know about the tool you are replacing, with sources.

Headquarters: 🇺🇸 US · since 2003
Where your data is stored: EU region only on some plansEU data residency is available on Enterprise plans or by request.
Transfers to the US based on: Standard Contractual Clauses
Contracts: DPA · Sub-processors
Price: from $29/mo
Rating: ★ 4.6 (3,137 reviews)

What users value in ActiveCampaign

Highly customizable automation workflows
Strong CRM integration with marketing tools
Excellent deliverability rates

What they criticise

Steep learning curve for beginners
Higher cost for larger contact lists
Complex interface for non-technical users

Sources: activecampaign.com · g2.com · capterra.com · researched 5 October 2026

Moving away from ActiveCampaign

ActiveCampaign exports your data as CSV and JSON, and its API can read everything out. Brevo imports ActiveCampaign content with a built-in importer. Via the export files: MailerLite, Omnisend, CleverReach and Mailjet. With help from the vendor: Mailpro. Every import above links its source on the product card.

Frequently asked questions

Where does ActiveCampaign store my data?

ActiveCampaign is headquartered in the US. EU data residency is available on Enterprise plans or by request, with Standard Contractual Clauses as the transfer mechanism.

Which European tool replaces ActiveCampaign fully?

Brevo covers email marketing, marketing automation and CRM, matching the core jobs of ActiveCampaign. CleverReach and MailerLite handle email marketing and automation but lack CRM.

Which European tool should I pick for email marketing only?

CleverReach, MailerLite, Mailjet, rapidmail and Mailcoach are strong options for email marketing. CleverReach, MailerLite, Mailjet and rapidmail offer free plans.

Are European tools cheaper than ActiveCampaign?

CleverReach, MailerLite, Mailjet, rapidmail, Omnisend, Brevo and GetResponse publish their prices. Check their plans to compare costs with ActiveCampaign.

Can I keep my ActiveCampaign automations when switching?

ActiveCampaign automations cannot be directly transferred. You will need to rebuild them in the new tool using its automation features.

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