Friendly Automate
🇨🇠CH · from From CHF 5'000/mo
Open-source marketing automation from Switzerland, hosted in the EU with ISO 27001 certification.
Replaces
Friendly Automate is sought as a European alternative to:
Features
Lead Capture
- Custom forms with advanced fields and conditional logic
- Landing page creation without developer support
- Progressive profiling for gradual data collection
- Automatic contact tagging, segmentation, and scoring
Campaign Management
- Email and newsletter campaigns for targeted segments
- Multi-channel messaging (SMS, WhatsApp, print mailings, web/in-app notifications)
- Personalized content using contact data
- Centralized multilingual email management
Workflow Automation
- Automated workflows triggered by user actions
- Customer journey design from first visit to conversion
- Dynamic website personalization based on user data
- Integration with CRM, websites, and external tools
Analytics & Optimization
- Drag-and-drop builder for emails, forms, and landing pages
- A/B testing for emails
- Real-time tracking and analytics of user interactions
- Custom dashboards and reports
Compliance & Hosting
- Hosting in Switzerland, EU, or on-premise
- Full compliance with Swiss nFADP and GDPR
- ISO 27001 and ISO 9001 certified infrastructure
- Custom legal agreements (DPA, DORA, NDA, SLA)
- Single Sign-On (SSO) via SAML, LDAP, OIDC
Pricing
- Swiss, EU, or on-premise hosting
- Custom legal agreements and SSO
- Dedicated account manager
- Support via email, phone, and video calls
Custom pricing negotiated with sales; no free plan or trial available.
EU Trust Profile
3 of 9 criteria verified with evidence, last checked 2026-08-03. Every ✓ links to its source.
- Evidence →Data Processing Agreement (DPA)
The Data Processing Agreement (DPA) is publicly available and can be signed upon request.
- Trust center / security page
- Evidence →EU data residencySwitzerland (CH)
All customer data is hosted exclusively in Switzerland with Swiss-headquartered providers.
- Evidence →Public sub-processor list
The subprocessor list includes hosting partners and third-party services like Amazon AWS for email delivery.
- ISO 27001Company-wide, all productsnot verified
The ISO 27001 certification covers the entire company and all products.
- SOC 2not verified
- BSI C5not verified
- TISAXnot verified
- German-language supportnot verified
Product support is available in German.
Verified means: the claim was publicly documented at the linked source on the check date. The vendor's own information prevails.
Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- Visual drag-and-drop editor for emails, forms, and landing pages with intuitive usability
- Advanced customer segmentation for personalized, individual campaign targeting
- Swiss data hosting with full compliance to Swiss nFADP and EU GDPR, plus ISO certifications
- Dedicated personal support with fast response times and expert assistance
- Open-source foundation (Mautic) enables full customization and avoids vendor lock-in
- Multi-channel marketing support including email, SMS, WhatsApp, print mailings, and web personalization
- Comprehensive feature set: lead capture forms, landing pages, lead scoring, A/B testing, and real-time analytics
Where users see room to improve
- · Limited advanced automation and analytics capabilities for complex or large-scale campaigns
- · Basic reporting and analytics compared to competitors
- · Starting price of $82.50/month (billed yearly) may be high for smaller teams
Integrations
Feature, pricing and integration details are based on web research (as of 2026-06-21), without guarantee, errors are possible. The vendor's website prevails.