Friendly Automate
🇨🇭 CH · from 5 CHF/mo
Open-source marketing automation from Switzerland, hosted in the EU with ISO 27001 certification.
Replaces
Friendly Automate is sought as a European alternative to:
Features
Lead Capture
- Custom forms with advanced fields and conditional logic
- Landing page creation without developer support
- Progressive profiling for gradual data collection
- Automatic contact tagging, segmentation, and scoring
Campaign Management
- Email and newsletter campaigns for targeted segments
- Multi-channel messaging (SMS, WhatsApp, print mailings, web/in-app notifications)
- Personalized content using contact data
- Centralized multilingual email management
Workflow Automation
- Automated workflows triggered by user actions
- Customer journey design from first visit to conversion
- Dynamic website personalization based on user data
- Integration with CRM, websites, and external tools
Analytics & Optimization
- Drag-and-drop builder for emails, forms, and landing pages
- A/B testing for emails
- Real-time tracking and analytics of user interactions
- Custom dashboards and reports
Compliance & Hosting
- Hosting in Switzerland, EU, or on-premise
- Full compliance with Swiss nFADP and GDPR
- ISO 27001 and ISO 9001 certified infrastructure
- Custom legal agreements (DPA, DORA, NDA, SLA)
- Single Sign-On (SSO) via SAML, LDAP, OIDC
Pricing
- Swiss, EU, or on-premise hosting
- Custom legal agreements and SSO
- Dedicated account manager
- Support via email, phone, and video calls
Custom pricing negotiated with sales; no free plan or trial available.
EU Trust Profile
What we verified against public sources, last checked 2026-09-28. Every point links to its evidence.
- Evidence →EU data residency
Customer data is hosted primarily in Switzerland. Email sending routes through AWS data centers in the EU.
- Evidence →Data Processing Agreement (DPA)
A Data Processing Agreement (DPA) is offered and can be signed upon request.
- Evidence →Public sub-processor list
A public list of subprocessors is maintained, including hosting, backups, and email delivery providers.
- Evidence →Self-hosting available
On-premises deployment is available under Enterprise plans.
- Evidence →Documented data export
Manual data and database exports are available upon request, including for Enterprise customers.
We list only what we could verify against a public source on the check date. A point that is absent was not established either way — it is not a finding against the vendor. The vendor's own information prevails.
Work at Friendly Automate?
This badge is free for every vendor we list and has no bearing on the order of any list. It is issued on the basis of a verified European headquarters (CH) and the compliance points we checked against public sources — the date on it is the date we last checked.
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Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- Visual drag-and-drop editor for emails, forms, and landing pages with intuitive usability
- Advanced customer segmentation for personalized, individual campaign targeting
- Swiss data hosting with full compliance to Swiss nFADP and EU GDPR, plus ISO certifications
- Dedicated personal support with fast response times and expert assistance
- Open-source foundation (Mautic) enables full customization and avoids vendor lock-in
- Multi-channel marketing support including email, SMS, WhatsApp, print mailings, and web personalization
- Comprehensive feature set: lead capture forms, landing pages, lead scoring, A/B testing, and real-time analytics
Where users see room to improve
- · Limited advanced automation and analytics capabilities for complex or large-scale campaigns
- · Basic reporting and analytics compared to competitors
- · Starting price of $82.50/month (billed yearly) may be high for smaller teams
Integrations
Friendly Automate: frequently asked questions
- How much does Friendly Automate cost?
- Friendly Automate starts at 5 CHF/mo. Custom pricing negotiated with sales; no free plan or trial available.
- Which tools does Friendly Automate integrate with?
- Friendly Automate connects with Zapier, Make.com, n8n, REST API and Webhooks.
- Where does Friendly Automate store its data?
- Customer data is hosted primarily in Switzerland. Email sending routes through AWS data centers in the EU. A Data Processing Agreement (DPA) is offered and can be signed upon request.
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Feature, pricing and integration details are based on web research (as of 2026-06-21), without guarantee, errors are possible. The vendor's website prevails.