Mailcoach
🇧🇪 BE · from €9.99/mo
4.6/5· 1,292 reviews
Open-source email marketing from Belgium, pay only for emails sent, not contacts stored.
Replaces
Mailcoach is sought as a European alternative to:
Features
Campaign Management
- Send marketing emails with segmentation, A/B testing, and scheduling
- Multiple editors: Markdown, HTML, and visual drag-and-drop editor
- Newsletter archive for past campaigns
- UTM tags for campaign tracking (optional)
- Pre-send checklists and double opt-in for signups
- Unlimited contacts and lists without additional costs
Automations & Workflows
- Multi-step automations and drip campaigns
- Triggers based on events (e.g., signups, tag changes, dates)
- Actions include sending emails, tagging contacts, and more
- Analytics to monitor automation performance
- Webhooks for synchronization with external platforms
Transactional Emails
- Edit, send, and track transactional emails
- Single API endpoint for sending emails
- Templates with editable content and preview
- Laravel driver for sending mailables within Laravel apps
- Test mode for fake transactional emails without delivery
Developer & Integration Tools
- REST API with JSON responses for developers
- Laravel and PHP SDKs available
- Support for own email providers (SMTP, Amazon SES, Mailgun, Postmark, Brevo, Resend, SendGrid)
- MJML and Twig templates for advanced email design
- Import contacts from CSV and Excel files
Compliance & Data Privacy
- Fully GDPR-compliant with EU data storage
- Data encrypted at rest and in transit
- Optional tracking for privacy control
- Suppression lists for compliance management
Pricing
- Unlimited contacts, lists, and automations
- No confusing pricing tiers
- Additional emails billed per send
- 14-day free trial (no credit card required)
Pricing varies based on the number of emails sent. VAT not included.
EU Trust Profile
What we verified against public sources, last checked 2026-09-23. Every point links to its evidence.
- Evidence →EU data residencyFinland (EU)
All infrastructure is hosted within the EU/EEA by companies owned within the EU/EEA.
- Evidence →Data Processing Agreement (DPA)
Downloadable DPA available for customers to sign and return.
- Evidence →Public sub-processor list
Public list of all sub-processors with roles and data processing details.
- Evidence →Trust center / security page
Dedicated security page detailing infrastructure, operational guidelines, and incident handling.
- Evidence →Self-hosting available
Self-hosted deployment option available for standalone or Laravel integration.
- Evidence →Documented data exportZIP (lists, subscribers, tags, segments, templates, campaigns, automations)
Instance-level export via the `/export` interface.
We list only what we could verify against a public source on the check date. A point that is absent was not established either way — it is not a finding against the vendor. The vendor's own information prevails.
Work at Mailcoach?
This badge is free for every vendor we list and has no bearing on the order of any list. It is issued on the basis of a verified European headquarters (BE) and the compliance points we checked against public sources — the date on it is the date we last checked.
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Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- Transparent, scalable pricing model based on emails sent (not contacts stored), with a low starting price of €9.99/month for 2,000 emails and pay-as-you-go options
- Powerful automation workflows (drip sequences, onboarding flows, conditional triggers) without requiring coding skills, combined with advanced list segmentation and A/B testing
- Clean, intuitive interface that simplifies campaign creation and management, suitable for both marketers and developers
- Reliable email deliverability when properly configured (SPF, DKIM, DMARC) and support for high sending volumes via integrations with Amazon SES, Mailgun, Postmark, and SendGrid
- GDPR-compliant with EU-based servers and a privacy-first approach, preferred by organizations handling sensitive data
- Responsive and helpful support team, particularly for deliverability, configuration, and automation issues
- Quick onboarding process, enabling users to start sending campaigns within a day
- Flexible deployment options, including fully-managed cloud hosting or self-hosted solutions for full data control
Where users see room to improve
- · Self-hosted version requires Laravel expertise, making setup and advanced customization challenging for non-technical users
- · No free plan available, only a free trial, which may deter users seeking long-term free options
- · Some ESP integrations (e.g., Amazon SES) impose sending limits, requiring careful management of sending rates
Ratings across portals
Linked facts, we bring ratings from every portal together in one place.
Integrations
Mailcoach: frequently asked questions
- How much does Mailcoach cost?
- Mailcoach starts at €9.99/mo. Pricing varies based on the number of emails sent. VAT not included.
- Which tools does Mailcoach integrate with?
- Mailcoach connects with Amazon SES, Mailgun, Postmark, Brevo, Resend, SendGrid, SMTP and Laravel, plus 3 more integrations we found.
- Where does Mailcoach store its data?
- All infrastructure is hosted within the EU/EEA by companies owned within the EU/EEA. Downloadable DPA available for customers to sign and return.
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Feature, pricing and integration details are based on web research (as of 2026-06-21), without guarantee, errors are possible. The vendor's website prevails.