Omnisend
🇬🇧 GB · Free plan · paid from $11.20/mo
4.6/5· 3,745 reviews across 5 portals
Ecommerce email & SMS automation on EU servers, with per-user pricing
Replaces
Omnisend is sought as a European alternative to:
Features
Email Marketing
- Drag-and-drop email builder with mobile-ready templates
- Dynamic content and personalization (tags, conditional blocks)
- AI-powered content suggestions for copy and subject lines
- Product picker and AI-based personalized recommendations
- Discount code blocks and A/B testing
- Real-time store sync and behavior-based triggers
Automation & Omnichannel
- Omnichannel workflows combining email, SMS, and push notifications
- Prebuilt automation flows (abandoned cart, browse recovery, post-purchase, win-back)
- Behavior-based triggers and real-time performance tracking
- Browser push notifications with one-click GDPR-compliant opt-in
SMS & Segmentation
- SMS/MMS campaigns with global reach and transparent pricing
- Real-time tracking of SMS opens, clicks, and sales
- Monthly SMS credits included in paid plans
- Behavior-based dynamic segmentation (purchases, opens, clicks, location)
- Customer lifecycle mapping and AI-powered segmentation
Forms & Popups
- Built-in tools for popups, embedded forms, flyouts, and landing pages
- List-building with targeting, triggers, and flexible fields
- Pre-made mobile-ready templates for forms and popups
Reporting & AI
- Advanced reporting with revenue attribution by channel (email, SMS, push)
- Campaign and automation performance comparison
- Deliverability tracking (bounces, unsubscribes, failures)
- AI content writer for emails and product recommendations
- AI segmentation assistant for audience creation
Pricing
- Up to 500 emails/month
- Up to 250 contacts
- 500 web push notifications/month
- Access to all features (with limits)
- 24/7 support
- 12× contact list size in email sends/month
- Unlimited web push notifications
- 24/7 support
Pricing for the Pro plan is not publicly listed. Plans scale with contact list size and feature requirements.
EU Trust Profile
3 of 9 criteria verified with evidence, last checked 2026-08-04. Every ✓ links to its source.
- Evidence →Data Processing Agreement (DPA)
Omnisend provides a Data Processing Agreement (DPA) that complies with GDPR requirements.
- Trust center / security page
Omnisend does not have a dedicated trust center or security/compliance page.
- EU data residencynot verified
Omnisend uses globally recognized third-party hosting providers but does not disclose specific data center locations in the EU.
- Evidence →Public sub-processor listConfluent, Inc. (United States), Google Cloud EMEA Limited (Ireland)
The sub-processor list is included in Annex III of the Data Processing Agreement.
- ISO 27001not verified
Omnisend does not mention ISO 27001 certification in its available documentation.
- SOC 2not verified
Omnisend does not provide information about SOC 2 certification.
- BSI C5not verified
Omnisend does not mention BSI C5 certification.
- TISAXnot verified
Omnisend does not provide information about TISAX certification.
- Evidence →German-language support
German is one of the 18 main languages supported for product interfaces and communications.
Verified means: the claim was publicly documented at the linked source on the check date. The vendor's own information prevails.
Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- Intuitive drag-and-drop email builder simplifies campaign creation and reduces the learning curve
- Automation workflows are effective and accessible, even in the free tier, enabling efficient customer engagement
- Strong ecommerce integration with Shopify and other platforms, ensuring smooth data sync and targeted marketing
- Responsive and knowledgeable customer support, particularly via live chat, with proactive follow-ups
- Freemium model offers strong value for small-to-medium ecommerce businesses, including automation features often reserved for paid plans elsewhere
- Customizable email templates accelerate campaign creation and help maintain brand consistency
- Fast onboarding process, with dedicated support available for higher-tier plans
Where users see room to improve
- · Templates and automation workflows lack flexibility for advanced customization, limiting creative and complex use cases
- · Reporting and analytics features are basic, offering limited depth for data-driven decision-making
- · High SMS pricing, particularly for low-volume users, reduces cost-effectiveness for SMS-heavy campaigns
Ratings across portals
Linked facts, we bring ratings from every portal together in one place.
Integrations
Feature, pricing and integration details are based on web research (as of 2026-06-21), without guarantee, errors are possible. The vendor's website prevails.