Omnisend vs ActiveCampaign
Last updated October 2026
Looking for a European alternative to ActiveCampaign? Here's how Omnisend compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Omnisend. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Ecommerce email & SMS automation on EU servers, with per-user pricing
Marketing automation, email marketing, and CRM platform for businesses.
Headquarters
🇬🇧 GB
🇺🇸 US · 2003
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
$11.20/mo
$29/mo
Free plan
Yes
No
Open Source
No
No
Ratings
Integrations
Shopify, Shopify Plus, WooCommerce, WordPress, BigCommerce +5
Shopify, Salesforce, HubSpot, Zapier, Make (Integromat) +5
Where each one wins
Omnisend
Strengths
- +Intuitive drag-and-drop email builder simplifies campaign creation and reduces the learning curve
- +Automation workflows are effective and accessible, even in the free tier, enabling efficient customer engagement
- +Strong ecommerce integration with Shopify and other platforms, ensuring smooth data sync and targeted marketing
- +Responsive and knowledgeable customer support, particularly via live chat, with proactive follow-ups
- +Freemium model offers strong value for small-to-medium ecommerce businesses, including automation features often reserved for paid plans elsewhere
- +Customizable email templates accelerate campaign creation and help maintain brand consistency
- +Fast onboarding process, with dedicated support available for higher-tier plans
Limitations
- −Templates and automation workflows lack flexibility for advanced customization, limiting creative and complex use cases
- −Reporting and analytics features are basic, offering limited depth for data-driven decision-making
- −High SMS pricing, particularly for low-volume users, reduces cost-effectiveness for SMS-heavy campaigns
ActiveCampaign
Strengths
- +Highly customizable automation workflows
- +Strong CRM integration with marketing tools
- +Excellent deliverability rates
- +Comprehensive reporting and analytics
Limitations
- −Steep learning curve for beginners
- −Higher cost for larger contact lists
- −Complex interface for non-technical users
- −Limited free plan features
Data residency & compliance
Omnisend
ActiveCampaign
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
Omnisend
- Free $0 per monthUp to 500 emails/month · Up to 250 contacts · 500 web push notifications/month
- Standard $11.20 per month12× contact list size in email sends/month · Unlimited web push notifications · 24/7 support
Pricing for the Pro plan is not publicly listed. Plans scale with contact list size and feature requirements.
ActiveCampaign
- Lite $29 per monthUp to 500 contacts · Email marketing and automation · Basic CRM features
- Plus $49 per monthUp to 500 contacts · Advanced automation and CRM · Custom branding
- Professional $149 per monthUp to 500 contacts · Advanced reporting and analytics · Custom user permissions
- Enterprise On request per monthCustom contact limits · Dedicated account representative · EU data residency available
Pricing varies based on the number of contacts. Discounts available for annual billing.
Features
Omnisend
- Email Marketing
- Drag-and-drop email builder with mobile-ready templates, Dynamic content and personalization (tags, conditional blocks), AI-powered content suggestions for copy and subject lines, Product picker and AI-based personalized recommendations
- Automation & Omnichannel
- Omnichannel workflows combining email, SMS, and push notifications, Prebuilt automation flows (abandoned cart, browse recovery, post-purchase, win-back), Behavior-based triggers and real-time performance tracking, Browser push notifications with one-click GDPR-compliant opt-in
- SMS & Segmentation
- SMS/MMS campaigns with global reach and transparent pricing, Real-time tracking of SMS opens, clicks, and sales, Monthly SMS credits included in paid plans, Behavior-based dynamic segmentation (purchases, opens, clicks, location)
- Forms & Popups
- Built-in tools for popups, embedded forms, flyouts, and landing pages, List-building with targeting, triggers, and flexible fields, Pre-made mobile-ready templates for forms and popups
- Reporting & AI
- Advanced reporting with revenue attribution by channel (email, SMS, push), Campaign and automation performance comparison, Deliverability tracking (bounces, unsubscribes, failures), AI content writer for emails and product recommendations
ActiveCampaign
- Marketing Automation
- Drag-and-drop automation builder, Pre-built automation templates, Conditional logic and branching, Lead scoring and tagging
- Email Marketing
- Customizable email templates, A/B testing for campaigns, Advanced segmentation, Dynamic content personalization
- CRM & Sales
- Contact and deal management, Pipeline visualization, Task and activity tracking, Integration with sales tools
- Analytics & Reporting
- Campaign performance tracking, Custom reports and dashboards, Revenue attribution, Automation performance metrics
- Integrations
- Native integrations with 900+ apps, Zapier and Make (Integromat) support, API access for custom integrations, Webhook support