MailerLite vs ActiveCampaign
Last updated October 2026
Looking for a European alternative to ActiveCampaign? Here's how MailerLite compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: MailerLite. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Lithuanian email marketing with EU hosting, ISO 27001, and a free plan for up to 500 subscribers.
Marketing automation, email marketing, and CRM platform for businesses.
Headquarters
🇱🇹 LT
🇺🇸 US · 2003
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
DSGVO / GDPR
Yes
Yes
Certifications
ISO/IEC 27001:2022
ISO 27001, SOC 2 Type II
Price from
$12/mo
$29/mo
Free plan
Yes
No
Open Source
No
No
Ratings
Integrations
Stripe, Make, Zapier, Shopify, WordPress +39
Shopify, Salesforce, HubSpot, Zapier, Make (Integromat) +5
Where each one wins
MailerLite
Strengths
- +Highly intuitive, beginner-friendly interface with a drag-and-drop editor, rated 9.1/10 for ease of use
- +Fast, responsive, and helpful customer support rated around 9.3/10, praised as "next level" by users
- +Transparent and competitive pricing starting at $10/month with a robust free tier including automation workflows
- +Excellent email deliverability with strong inbox placement rates
- +Automation workflows available even on the free plan, ideal for small businesses and creators
- +Basic but functional integrations with platforms like Zapier, Shopify, and WordPress
Limitations
- −Frequent reports of unexpected account suspensions without clear warnings or appeal processes
- −Limited advanced features compared to competitors, including missing role-based permissions and template sharing
- −Fewer integrations (around 150) than competitors, sometimes requiring workarounds
ActiveCampaign
Strengths
- +Highly customizable automation workflows
- +Strong CRM integration with marketing tools
- +Excellent deliverability rates
- +Comprehensive reporting and analytics
Limitations
- −Steep learning curve for beginners
- −Higher cost for larger contact lists
- −Complex interface for non-technical users
- −Limited free plan features
Data residency & compliance
MailerLite
ActiveCampaign
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO/IEC 27001:2022
ISO 27001, SOC 2 Type II
Pricing
MailerLite
- Free $0 per monthUp to 250 subscribers · 2,500 monthly emails · 2 user seats
- Comfort from $12 per month (billed yearly)Up to 500 subscribers (scalable to 50K) · 10x monthly emails per subscriber · 3 user seats
- Power from $25 per month (billed yearly)Up to 500 subscribers · Unlimited monthly emails · Unlimited user seats
- Enterprise On request custom pricingFor 200K+ subscribers · Custom sending volume · Unlimited user seats
Pricing varies based on subscriber count and billing cycle. Free 14-day trial of premium features available without credit card.
ActiveCampaign
- Lite $29 per monthUp to 500 contacts · Email marketing and automation · Basic CRM features
- Plus $49 per monthUp to 500 contacts · Advanced automation and CRM · Custom branding
- Professional $149 per monthUp to 500 contacts · Advanced reporting and analytics · Custom user permissions
- Enterprise On request per monthCustom contact limits · Dedicated account representative · EU data residency available
Pricing varies based on the number of contacts. Discounts available for annual billing.
Features
MailerLite
- Email Marketing
- AI-powered drag-and-drop newsletter editor, Automated email campaigns with triggers based on website/app activity, A/B testing for campaigns and signup forms, AI email generator for content creation
- Lead Generation & Management
- Landing pages for lead capture and product sales, Signup forms and pop-ups for subscriber collection, iPad Subscribe App for offline lead collection, Email verifier to clean and optimize lists
- Website & Content Creation
- Website builder for creating custom websites, Blog creation and management tools, Unsubscribe page builder for compliance, Dynamic content blocks for personalized emails
- Revenue Growth Tools
- Appointment booking and scheduling software, Digital product sales (e-books, downloads), Paid newsletter subscriptions with recurring payments, E-commerce integrations for online stores
- Analytics & Subscriber Management
- Campaign performance reports and tracking, Subscriber management tools, Dynamic segments and interest groups (tags), Deliverability consultation for email optimization
ActiveCampaign
- Marketing Automation
- Drag-and-drop automation builder, Pre-built automation templates, Conditional logic and branching, Lead scoring and tagging
- Email Marketing
- Customizable email templates, A/B testing for campaigns, Advanced segmentation, Dynamic content personalization
- CRM & Sales
- Contact and deal management, Pipeline visualization, Task and activity tracking, Integration with sales tools
- Analytics & Reporting
- Campaign performance tracking, Custom reports and dashboards, Revenue attribution, Automation performance metrics
- Integrations
- Native integrations with 900+ apps, Zapier and Make (Integromat) support, API access for custom integrations, Webhook support