MailerLite vs ActiveCampaign
Last updated June 2026
Looking for a European alternative to ActiveCampaign? Here's how MailerLite compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: MailerLite. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Lithuanian email marketing with EU hosting, ISO 27001, and a free plan for up to 500 subscribers.
not established
Headquarters
🇱🇹 LT
No
EU data residency
Yes, for all customersGermany and the Netherlands
not established
DSGVO / GDPR
Yes
not established
Certifications
ISO/IEC 27001:2022
not established
Price from
from $12/mo
not established
Free plan
Yes
not established
Open Source
No
not established
Integrations
Stripe, Make, Zapier, Shopify, WordPress +39
not established
We have not yet completed our own research on ActiveCampaign; rows above show only what we can evidence. Check the vendor for specifics.
Where each one wins
MailerLite
Strengths
- +Highly intuitive, beginner-friendly interface with a drag-and-drop editor, rated 9.1/10 for ease of use
- +Fast, responsive, and helpful customer support rated around 9.3/10, praised as "next level" by users
- +Transparent and competitive pricing starting at $10/month with a robust free tier including automation workflows
- +Excellent email deliverability with strong inbox placement rates
- +Automation workflows available even on the free plan, ideal for small businesses and creators
- +Basic but functional integrations with platforms like Zapier, Shopify, and WordPress
Limitations
- −Frequent reports of unexpected account suspensions without clear warnings or appeal processes
- −Limited advanced features compared to competitors, including missing role-based permissions and template sharing
- −Fewer integrations (around 150) than competitors, sometimes requiring workarounds
ActiveCampaign
Review sentiment not yet compiled.
Data residency & compliance
MailerLite
ActiveCampaign
EU data residency
Yes, for all customersGermany and the Netherlands
not established
Transfer mechanism
Not required — data stays in the EU
not established
Certifications
ISO/IEC 27001:2022
No
Pricing
MailerLite
- Free $0 per monthUp to 250 subscribers · 2,500 monthly emails · 2 user seats
- Comfort from $12 per month (billed yearly)Up to 500 subscribers (scalable to 50K) · 10x monthly emails per subscriber · 3 user seats
- Power from $25 per month (billed yearly)Up to 500 subscribers · Unlimited monthly emails · Unlimited user seats
- Enterprise On request custom pricingFor 200K+ subscribers · Custom sending volume · Unlimited user seats
Pricing varies based on subscriber count and billing cycle. Free 14-day trial of premium features available without credit card.
ActiveCampaign
No published pricing we could verify.
Features
MailerLite
- Email Marketing
- AI-powered drag-and-drop newsletter editor, Automated email campaigns with triggers based on website/app activity, A/B testing for campaigns and signup forms, AI email generator for content creation
- Lead Generation & Management
- Landing pages for lead capture and product sales, Signup forms and pop-ups for subscriber collection, iPad Subscribe App for offline lead collection, Email verifier to clean and optimize lists
- Website & Content Creation
- Website builder for creating custom websites, Blog creation and management tools, Unsubscribe page builder for compliance, Dynamic content blocks for personalized emails
- Revenue Growth Tools
- Appointment booking and scheduling software, Digital product sales (e-books, downloads), Paid newsletter subscriptions with recurring payments, E-commerce integrations for online stores
- Analytics & Subscriber Management
- Campaign performance reports and tracking, Subscriber management tools, Dynamic segments and interest groups (tags), Deliverability consultation for email optimization
ActiveCampaign
Feature breakdown not yet compiled.