Mailjet vs ActiveCampaign
Last updated October 2026
Looking for a European alternative to ActiveCampaign? Here's how Mailjet compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Mailjet. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
French email platform for marketing and transactional mail, EU-hosted and ISO-certified.
Marketing automation, email marketing, and CRM platform for businesses.
Headquarters
🇫🇷 FR
🇺🇸 US · 2003
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001, ISO 27701, SOC 2
ISO 27001, SOC 2 Type II
Price from
$9/mo
$29/mo
Free plan
Yes
No
Open Source
No
No
Ratings
Integrations
WordPress, WooCommerce, Shopify, PrestaShop, BigCommerce +18
Shopify, Salesforce, HubSpot, Zapier, Make (Integromat) +5
Where each one wins
Mailjet
Strengths
- +Intuitive drag-and-drop email builder with real-time team collaboration and high-rated template flexibility
- +Cost-effective pricing model based on sending volume, not contact list size, with a generous free tier (6,000 emails/month)
- +Strong deliverability and inbox placement, backed by GDPR compliance and ISO 27001 certification
- +Developer-friendly API for transactional and bulk email sending with detailed troubleshooting feedback
- +Responsive and helpful customer support reported by some users, particularly for specific support staff
- +Reliable and stable platform performance, consistently described as simple and dependable
Limitations
- −Inconsistent customer support quality, with variable response times and occasional delays in resolving critical issues
- −Overly aggressive spam filtering blocks legitimate emails, leading to campaign failures and unexpected account restrictions
- −Limited scalability and advanced features for larger enterprises or rapidly growing businesses
ActiveCampaign
Strengths
- +Highly customizable automation workflows
- +Strong CRM integration with marketing tools
- +Excellent deliverability rates
- +Comprehensive reporting and analytics
Limitations
- −Steep learning curve for beginners
- −Higher cost for larger contact lists
- −Complex interface for non-technical users
- −Limited free plan features
Data residency & compliance
Mailjet
ActiveCampaign
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001, ISO 27701, SOC 2
ISO 27001, SOC 2 Type II
Pricing
Mailjet
- Free $0 per month6,000 emails/month (200 emails/day limit) · 1,000 contacts · APIs, SMTP Relay, Webhooks
- Starter $9 per month8,000 emails/month (no daily limit) · 2,000 contacts · Brand Kit
- Essential $17 per month15,000 emails/month (no daily limit) · Unlimited contacts · Segmentation
- Premium $27 per month15,000 emails/month (no daily limit) · Advanced statistics · Automations
- Custom On request All Premium features · Dedicated technical account manager · Dedicated IP strategy and management
Prices in USD, monthly billing. Volume discounts and annual billing options may apply.
ActiveCampaign
- Lite $29 per monthUp to 500 contacts · Email marketing and automation · Basic CRM features
- Plus $49 per monthUp to 500 contacts · Advanced automation and CRM · Custom branding
- Professional $149 per monthUp to 500 contacts · Advanced reporting and analytics · Custom user permissions
- Enterprise On request per monthCustom contact limits · Dedicated account representative · EU data residency available
Pricing varies based on the number of contacts. Discounts available for annual billing.
Features
Mailjet
- Email Creation
- Drag-and-drop email editor for responsive, on-brand emails, Prebuilt and customizable email templates, Form builder for custom signup forms linked to contact lists, Landing pages with templates or custom design
- Personalization & Segmentation
- Mailjet Templating Language for dynamic content logic, Advanced segmentation by behavior, location, and engagement, Preference center for subscriber content and frequency choices, Brand Kit for consistent branding
- Optimization & Analytics
- Basic and advanced statistics (opens, clicks, conversions), A/B testing for subject lines, visuals, and content, Email previews across devices and clients, Email validation to verify addresses before sending
- Sending & Automation
- Email automation workflows triggered by customer actions, Email API for transactional and marketing emails, SMTP relay for authenticated email sending, Dedicated IP addresses (available from 100k plan)
- Account & Collaboration
- Multi-user access and collaboration tools, Role management with advanced permissions and predefined roles, Subaccounts (up to 20 in Premium, unlimited in Custom), Activity logs for tracking changes and actions
ActiveCampaign
- Marketing Automation
- Drag-and-drop automation builder, Pre-built automation templates, Conditional logic and branching, Lead scoring and tagging
- Email Marketing
- Customizable email templates, A/B testing for campaigns, Advanced segmentation, Dynamic content personalization
- CRM & Sales
- Contact and deal management, Pipeline visualization, Task and activity tracking, Integration with sales tools
- Analytics & Reporting
- Campaign performance tracking, Custom reports and dashboards, Revenue attribution, Automation performance metrics
- Integrations
- Native integrations with 900+ apps, Zapier and Make (Integromat) support, API access for custom integrations, Webhook support