tech from europe
vsActiveCampaign

Mailjet vs ActiveCampaign

Last updated June 2026

Looking for a European alternative to ActiveCampaign? Here's how Mailjet compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Mailjet. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Mailjet
ActiveCampaign
What it is
French email platform for marketing and transactional mail, EU-hosted and ISO-certified.
not established
Headquarters
🇫🇷 FR
No
EU data residency
Yes, for all customersFrankfurt (DE), Saint-Ghislain (BE)
not established
DSGVO / GDPR
Yes
not established
Certifications
ISO 27001, ISO 27701, SOC 2
not established
Price from
$9/mo
not established
Free plan
Yes
not established
Open Source
No
not established
Ratings
OMR 3.9/5 (48) · G2 4/5 (171) · CAPTERRA 4.2/5 (447) · TRUSTPILOT 4.1/5 (3,800)
No
Integrations
WordPress, WooCommerce, Shopify, PrestaShop, BigCommerce +18
not established

We have not yet completed our own research on ActiveCampaign; rows above show only what we can evidence. Check the vendor for specifics.

Where each one wins

Mailjet

Strengths

  • +Intuitive drag-and-drop email builder with real-time team collaboration and high-rated template flexibility
  • +Cost-effective pricing model based on sending volume, not contact list size, with a generous free tier (6,000 emails/month)
  • +Strong deliverability and inbox placement, backed by GDPR compliance and ISO 27001 certification
  • +Developer-friendly API for transactional and bulk email sending with detailed troubleshooting feedback
  • +Responsive and helpful customer support reported by some users, particularly for specific support staff
  • +Reliable and stable platform performance, consistently described as simple and dependable

Limitations

  • −Inconsistent customer support quality, with variable response times and occasional delays in resolving critical issues
  • −Overly aggressive spam filtering blocks legitimate emails, leading to campaign failures and unexpected account restrictions
  • −Limited scalability and advanced features for larger enterprises or rapidly growing businesses

ActiveCampaign

Review sentiment not yet compiled.

Data residency & compliance

Mailjet
ActiveCampaign
EU data residency
Yes, for all customersFrankfurt (DE), Saint-Ghislain (BE)
not established
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
not established
Sub-processors
not established
not established
Certifications
ISO 27001, ISO 27701, SOC 2
No

Pricing

Mailjet

  • Free $0 per month6,000 emails/month (200 emails/day limit) · 1,000 contacts · APIs, SMTP Relay, Webhooks
  • Starter $9 per month8,000 emails/month (no daily limit) · 2,000 contacts · Brand Kit
  • Essential $17 per month15,000 emails/month (no daily limit) · Unlimited contacts · Segmentation
  • Premium $27 per month15,000 emails/month (no daily limit) · Advanced statistics · Automations
  • Custom On request All Premium features · Dedicated technical account manager · Dedicated IP strategy and management

Prices in USD, monthly billing. Volume discounts and annual billing options may apply.

ActiveCampaign

No published pricing we could verify.

Features

Mailjet

Email Creation
Drag-and-drop email editor for responsive, on-brand emails, Prebuilt and customizable email templates, Form builder for custom signup forms linked to contact lists, Landing pages with templates or custom design
Personalization & Segmentation
Mailjet Templating Language for dynamic content logic, Advanced segmentation by behavior, location, and engagement, Preference center for subscriber content and frequency choices, Brand Kit for consistent branding
Optimization & Analytics
Basic and advanced statistics (opens, clicks, conversions), A/B testing for subject lines, visuals, and content, Email previews across devices and clients, Email validation to verify addresses before sending
Sending & Automation
Email automation workflows triggered by customer actions, Email API for transactional and marketing emails, SMTP relay for authenticated email sending, Dedicated IP addresses (available from 100k plan)
Account & Collaboration
Multi-user access and collaboration tools, Role management with advanced permissions and predefined roles, Subaccounts (up to 20 in Premium, unlimited in Custom), Activity logs for tracking changes and actions

ActiveCampaign

Feature breakdown not yet compiled.

See Mailjet →More ActiveCampaign alternatives