GetResponse vs ActiveCampaign
Last updated October 2026
Looking for a European alternative to ActiveCampaign? Here's how GetResponse compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: GetResponse. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Polish all-in-one marketing platform with EU hosting and built-in webinars since 1999.
Marketing automation, email marketing, and CRM platform for businesses.
Headquarters
🇵🇱 PL
🇺🇸 US · 2003
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
$19/mo
$29/mo
Free plan
Yes
No
Open Source
No
No
Ratings
Integrations
Shopify, IdoSell, Shoper, Monkedo, Outfunnel Sync +7
Shopify, Salesforce, HubSpot, Zapier, Make (Integromat) +5
Where each one wins
GetResponse
Strengths
- +Intuitive drag-and-drop editor and elegant interface for campaign building
- +24/7 responsive customer support via chat and email with quick issue resolution
- +Strong email deliverability and high inbox placement rates
- +Comprehensive feature set including funnel builder, autoresponders, and AI-powered website builder
- +Affordable pricing starting at $19 per month
- +Detailed email deliverability reporting and standard analytics dashboards
- +Customizable templates for emails and landing pages
Limitations
- −API and third-party integrations are limited, requiring workarounds for advanced use cases
- −Mobile responsiveness of forms and email templates is lacking or outdated
- −Missing key features like video embedding in emails and a content locker
ActiveCampaign
Strengths
- +Highly customizable automation workflows
- +Strong CRM integration with marketing tools
- +Excellent deliverability rates
- +Comprehensive reporting and analytics
Limitations
- −Steep learning curve for beginners
- −Higher cost for larger contact lists
- −Complex interface for non-technical users
- −Limited free plan features
Data residency & compliance
GetResponse
ActiveCampaign
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
GetResponse
- Free $0 per monthLimited features (e.g., visits to landing pages restricted) · No automation workflows or webinars · Basic email marketing tools
- Starter $19 per month (starting price for 1,000 contacts)3 users included · 1 automation workflow · Ecommerce integrations
- Marketer $59 per month (starting price for 1,000 contacts)Advanced automation features · Unlimited workflows · Webinar functionality included
- Creator $69 per month (starting price for 1,000 contacts)AI course creator included · Full access to monetization tools · Priority support
- Enterprise On request SMS marketing included · AI product recommendations · Mobile push notifications
Prices vary based on contact list size (1k–100k). Annual prepayment offers an 18% discount. Enterprise plan requires a demo request for a tailored quote.
ActiveCampaign
- Lite $29 per monthUp to 500 contacts · Email marketing and automation · Basic CRM features
- Plus $49 per monthUp to 500 contacts · Advanced automation and CRM · Custom branding
- Professional $149 per monthUp to 500 contacts · Advanced reporting and analytics · Custom user permissions
- Enterprise On request per monthCustom contact limits · Dedicated account representative · EU data residency available
Pricing varies based on the number of contacts. Discounts available for annual billing.
Features
GetResponse
- Email Marketing
- AI-powered email generator, Autoresponders for automated email sequences, Premium newsletter creation, AI-driven email marketing tools (limited uses in Starter plan)
- Marketing Automation
- Unlimited workflow creation and publishing, Dynamic segment filters (in paid plans), 1 automation workflow included in Starter plan
- Websites & Landing Pages
- Drag-and-drop website builder, Landing page creator with unlimited pages (visits limited in Free plan), Forms and popups creator for lead capture
- Webinars
- Webinar hosting with recording and on-demand options, Limited functionality in Free plan
- Content Monetization
- AI-powered course creator (unlimited courses), Course selling available in paid plans
ActiveCampaign
- Marketing Automation
- Drag-and-drop automation builder, Pre-built automation templates, Conditional logic and branching, Lead scoring and tagging
- Email Marketing
- Customizable email templates, A/B testing for campaigns, Advanced segmentation, Dynamic content personalization
- CRM & Sales
- Contact and deal management, Pipeline visualization, Task and activity tracking, Integration with sales tools
- Analytics & Reporting
- Campaign performance tracking, Custom reports and dashboards, Revenue attribution, Automation performance metrics
- Integrations
- Native integrations with 900+ apps, Zapier and Make (Integromat) support, API access for custom integrations, Webhook support