Moosend vs ActiveCampaign
Last updated October 2026
Looking for a European alternative to ActiveCampaign? Here's how Moosend compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Moosend. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Email marketing with AI automation and EU-hosted data processing, per-user pricing.
Marketing automation, email marketing, and CRM platform for businesses.
Headquarters
🇬🇧 GB
🇺🇸 US · 2003
EU data residency
Yes, for all customersAWS in the EU
Available on some plansEU data residency is available on Enterprise plans or by request.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
$9/mo
$29/mo
Free plan
No
No
Open Source
No
No
Ratings
Integrations
Salesforce, DotDigital, Ontraport, Highrise, SharpSpring +5
Shopify, Salesforce, HubSpot, Zapier, Make (Integromat) +5
Where each one wins
Moosend
Strengths
- +Intuitive drag-and-drop email editor and visual workflow automation builder with color-coded steps for easy navigation
- +Transparent and cost-effective pricing starting at ~$9/month, with no feature gating by tier and scaling only by contact volume
- +Strong automation capabilities, including pre-built workflow recipes (e.g., abandoned cart, birthday triggers) and advanced segmentation
- +Responsive live chat support, often providing personalized assistance during onboarding
- +Unlimited email sends and reliable deliverability, rare at this price point
- +User-friendly onboarding with a Campaign Creation Wizard and ready-to-use templates
Limitations
- −No integrated CRM functionality (e.g., sales pipeline or deal tracking), limiting suitability for businesses needing sales tools
- −Limited email template library, requiring more manual customization or design effort
- −Transactional emails require expensive add-ons or enterprise plans, not included in standard packages
ActiveCampaign
Strengths
- +Highly customizable automation workflows
- +Strong CRM integration with marketing tools
- +Excellent deliverability rates
- +Comprehensive reporting and analytics
Limitations
- −Steep learning curve for beginners
- −Higher cost for larger contact lists
- −Complex interface for non-technical users
- −Limited free plan features
Data residency & compliance
Moosend
ActiveCampaign
EU data residency
Yes, for all customersAWS in the EU
Available on some plansEU data residency is available on Enterprise plans or by request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
Moosend
- Free Trial Free 30 daysUnlimited email sends for up to 1,000 contacts · All core features included · No credit card required
- Pro Plan $9 per month (monthly billing)Unlimited email campaigns and sends · 1 published marketing automation workflow · 1 unpublished landing page and subscription form
- Moosend+ (Custom) On request custom billing (monthly, biannual, annual)All Pro features plus selectable Enterprise add-ons · Flexible contact tiers (500 to 250,000+) · Dedicated IP, SSO & SAML, priority support (optional)
- Enterprise On request custom billingAll advanced features in one plan · Unlimited multi-step automation workflows · 10+ team members and SLA
- Pay-as-you-go From $350 one-time (credits never expire)Purchase email credits (e.g., 350,000 credits for $350) · No recurring fees · Ideal for occasional senders
Pricing varies based on contact volume and selected add-ons. Discounts available for biannual and annual billing.
ActiveCampaign
- Lite $29 per monthUp to 500 contacts · Email marketing and automation · Basic CRM features
- Plus $49 per monthUp to 500 contacts · Advanced automation and CRM · Custom branding
- Professional $149 per monthUp to 500 contacts · Advanced reporting and analytics · Custom user permissions
- Enterprise On request per monthCustom contact limits · Dedicated account representative · EU data residency available
Pricing varies based on the number of contacts. Discounts available for annual billing.
Features
Moosend
- Email Marketing
- Campaign creation and management, Drag-and-drop email builder with templates, Personalization and dynamic content, A/B testing for subject lines and content
- Marketing Automation
- Visual workflow builder for automation, Pre-built automation templates (recipes), Cart abandonment email sequences, User behavior tracking and triggers
- Audience & List Management
- List segmentation and management, Custom fields for subscriber data, Tagging system for audience organization, AI-powered audience discovery
- Growth & Conversion Tools
- Landing page builder with templates, Landing page analytics and tracking, Subscription forms with customization options, AI-powered product recommendations
- Transactional & API Services
- Transactional email creation and sending, SMTP server support, Transactional email API, Dedicated IP (add-on for higher plans)
ActiveCampaign
- Marketing Automation
- Drag-and-drop automation builder, Pre-built automation templates, Conditional logic and branching, Lead scoring and tagging
- Email Marketing
- Customizable email templates, A/B testing for campaigns, Advanced segmentation, Dynamic content personalization
- CRM & Sales
- Contact and deal management, Pipeline visualization, Task and activity tracking, Integration with sales tools
- Analytics & Reporting
- Campaign performance tracking, Custom reports and dashboards, Revenue attribution, Automation performance metrics
- Integrations
- Native integrations with 900+ apps, Zapier and Make (Integromat) support, API access for custom integrations, Webhook support