MailUp vs ActiveCampaign
Last updated October 2026
Looking for a European alternative to ActiveCampaign? Here's how MailUp compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: MailUp. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Italian email and SMS marketing platform with unlimited contacts and EU data processing
Marketing automation, email marketing, and CRM platform for businesses.
Headquarters
🇮🇹 IT
🇺🇸 US · 2003
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
48 €/mo
$29/mo
Free plan
No
No
Open Source
No
No
Ratings
Integrations
TeamSystem Enterprise CRM, CRM in Cloud, Fatture in Cloud, Zoho CRM, JForma +17
Shopify, Salesforce, HubSpot, Zapier, Make (Integromat) +5
Where each one wins
MailUp
Strengths
- +Intuitive drag-and-drop editor for email creation, accessible to non-technical users
- +Responsive customer support via email and phone (plan-dependent), plus extensive documentation and training
- +Multi-channel campaign capabilities (email and SMS) with advanced automation workflows and segmentation tools
- +Quick onboarding with guided setup and training, enabling fast time-to-first-campaign
- +Reliable deliverability monitoring and clear visual analytics reports
- +API support for integrations with CRM, e-commerce, and marketing tools
- +Competitive pricing with unlimited contacts and sending volumes on email plans
Limitations
- −Contact and list management less intuitive than competitors, with usability issues
- −Automation workflows functional but not as sophisticated as enterprise-grade platforms
- −SMS pricing perceived as high, and pricing tiers can be confusing
ActiveCampaign
Strengths
- +Highly customizable automation workflows
- +Strong CRM integration with marketing tools
- +Excellent deliverability rates
- +Comprehensive reporting and analytics
Limitations
- −Steep learning curve for beginners
- −Higher cost for larger contact lists
- −Complex interface for non-technical users
- −Limited free plan features
Data residency & compliance
MailUp
ActiveCampaign
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on Enterprise plans or by request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
MailUp
- Starter 48 € per month, billed annuallyFundamental features for professional email campaigns · Sending speed from 2,000 emails/hour (extendable) · 1 environment (list)
- Plus from 113 € per month, billed annuallyAll Starter features plus advanced automation (up to 100 workflows) · 10 environments (lists) · Phone support included
- Premium from 310 € per month, billed annuallyAll Plus features plus sending speed from 3,000 emails/hour (extendable) · Unlimited environments · Priority support
- Enterprise On request Unlimited recipients, mailings, and data space · Sending speed up to 5 million emails/hour · Customized features and support
SMS pricing is credit-based and varies depending on volume and subscription model. Free trial available for all plans (no credit card required).
ActiveCampaign
- Lite $29 per monthUp to 500 contacts · Email marketing and automation · Basic CRM features
- Plus $49 per monthUp to 500 contacts · Advanced automation and CRM · Custom branding
- Professional $149 per monthUp to 500 contacts · Advanced reporting and analytics · Custom user permissions
- Enterprise On request per monthCustom contact limits · Dedicated account representative · EU data residency available
Pricing varies based on the number of contacts. Discounts available for annual billing.
Features
MailUp
- Platform & User Management
- Multiple work environments (lists) for different customer, product, or market categories, User and permission management for additional team members, Unlimited web storage for documents, images, and text, API and integrations with CRM, CMS, ERP, and e-commerce systems
- Email & SMS Campaigns
- Unlimited email and SMS sending, Drag-and-drop email editor (BEE) and SMS editor, Email template library (50 to 500+ templates, depending on plan), A/B testing for email campaigns
- Database & Segmentation
- Contact database management with online/offline data collection, Advanced segmentation by recipient data, geography, activity, device, and engagement score, Dynamic content and display conditions for personalized emails, Profile management center for contacts to update their information and preferences
- Marketing Automation
- Automated workflows and triggered messages for email and SMS, 3 automations included in Starter plan; up to 100 workflows in Plus and Premium, Task and workflow management with conditions and sending frequency
- Analytics & Reporting
- Real-time statistics on opens, clicks, geography, device, and recipient activity, Advanced reports including engagement reports (optional in some plans), Statistics retention from 3 to 24 months, depending on plan
ActiveCampaign
- Marketing Automation
- Drag-and-drop automation builder, Pre-built automation templates, Conditional logic and branching, Lead scoring and tagging
- Email Marketing
- Customizable email templates, A/B testing for campaigns, Advanced segmentation, Dynamic content personalization
- CRM & Sales
- Contact and deal management, Pipeline visualization, Task and activity tracking, Integration with sales tools
- Analytics & Reporting
- Campaign performance tracking, Custom reports and dashboards, Revenue attribution, Automation performance metrics
- Integrations
- Native integrations with 900+ apps, Zapier and Make (Integromat) support, API access for custom integrations, Webhook support