Upsales
🇸🇪 SE
4.4/5· 198 reviews across 4 portals
Swedish B2B CRM with built-in marketing automation and AI pipeline scoring
Replaces
Upsales is sought as a European alternative to:
Features
CRM & Sales Management
- Centralized contact and company management
- Pipeline tracking and deal management
- Activity logging
- AI-driven deal recommendations
- Lead scoring and qualification
- Territory management
Marketing Automation
- Targeted campaign creation
- Automated responses based on behavior
- Lead nurturing and management
- Advanced segmentation tools
- Multi-channel marketing
- Email marketing and A/B testing
Business Intelligence & Analytics
- Sales analytics and forecasting
- Reporting and ROI tracking
- Performance metrics and visual analytics
- Dashboards for pipeline health and activity metrics
Integrations & Productivity
- Email and calendar integration (Outlook, Google Calendar)
- ERP integration (e.g., Fortnox)
- API access
Pricing
Pricing is not publicly disclosed. Estimated starting at £49 per user per month plus a platform fee (£2,000–£9,000/year). 14-day free trial available.
EU Trust Profile
What we verified against public sources, last checked 2026-08-07. Every point links to its evidence.
- Evidence →EU data residency
Customer data is hosted on servers in Sweden.
- Evidence →Data Processing Agreement (DPA)
The Data Processing Agreement is referenced in the Terms of Service.
- Evidence →ISO 27001
Upsales states it has been ISO 27001 certified for several years.
- Evidence →Local-language support
Support is available in German.
We list only what we could verify against a public source on the check date. A point that is absent was not established either way — it is not a finding against the vendor. The vendor's own information prevails.
Work at Upsales?
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Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- intuitive interface and ease of use
- clear overview of business activities for sales follow-up and analytics
- responsive and helpful customer support
- strong Outlook integration
- effective marketing tools like automated email campaigns and segmentation
- smooth onboarding with tutorials, documentation, and team assistance
- useful lead nurturing capabilities
Where users see room to improve
- · steep learning curve for marketing automation features
- · outdated and limited quoting tools
- · mobile app with fewer features and suboptimal performance
Ratings across portals
Linked facts, we bring ratings from every portal together in one place.
Integrations
Feature, pricing and integration details are based on web research (as of 2026-08-07), without guarantee, errors are possible. The vendor's website prevails.