Upsales
🇸🇪 SE · from €9/user/mo
Swedish B2B CRM with built-in marketing automation and AI pipeline scoring
Features
CRM & Sales Management
- Centralized contact and company management
- Pipeline tracking and deal management
- Activity logging
- AI-driven deal recommendations
- Lead scoring and qualification
- Territory management
Marketing Automation
- Targeted campaign creation
- Automated responses based on behavior
- Lead nurturing and management
- Advanced segmentation tools
- Multi-channel marketing
- Email marketing and A/B testing
Business Intelligence & Analytics
- Sales analytics and forecasting
- Reporting and ROI tracking
- Performance metrics and visual analytics
- Dashboards for pipeline health and activity metrics
Integrations & Productivity
- Email and calendar integration (Outlook, Google Calendar)
- ERP integration (e.g., Fortnox)
- API access
Pricing
Pricing is not publicly disclosed. Estimated starting at £49 per user per month plus a platform fee (£2,000–£9,000/year). 14-day free trial available.
EU Trust Profile
4 of 9 criteria verified with evidence, last checked 2026-08-07. Every ✓ links to its source.
- Evidence →Data Processing Agreement (DPA)
The Data Processing Agreement is referenced in the Terms of Service.
- Trust center / security page
No dedicated trust center page is available.
- Evidence →EU data residency
Customer data is hosted on servers in Sweden.
- Public sub-processor listnot verified
- Evidence →ISO 27001
Upsales states it has been ISO 27001 certified for several years.
- SOC 2not verified
- BSI C5not verified
- TISAXnot verified
- Evidence →German-language support
Support is available in German.
Verified means: the claim was publicly documented at the linked source on the check date. The vendor's own information prevails.
Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- intuitive interface and ease of use
- clear overview of business activities for sales follow-up and analytics
- responsive and helpful customer support
- strong Outlook integration
- effective marketing tools like automated email campaigns and segmentation
- smooth onboarding with tutorials, documentation, and team assistance
- useful lead nurturing capabilities
Where users see room to improve
- · steep learning curve for marketing automation features
- · outdated and limited quoting tools
- · mobile app with fewer features and suboptimal performance
Integrations
Feature, pricing and integration details are based on web research (as of 2026-08-07), without guarantee, errors are possible. The vendor's website prevails.