tech from europe

Upsales

🇸🇪 SE

4.4/5· 198 reviews across 4 portals

Swedish B2B CRM with built-in marketing automation and AI pipeline scoring

EU hostedGDPRISO 27001
Upsales is a Swedish B2B CRM platform for sales and marketing teams. It combines contact and pipeline management with marketing automation, a 20M+ European company prospecting database, and AI-driven risk scoring for deals. Data is hosted in Stockholm and Frankfurt, with ISO 27001 certification and GDPR compliance.

Replaces

Upsales is sought as a European alternative to:

Features

CRM & Sales Management

  • Centralized contact and company management
  • Pipeline tracking and deal management
  • Activity logging
  • AI-driven deal recommendations
  • Lead scoring and qualification
  • Territory management

Marketing Automation

  • Targeted campaign creation
  • Automated responses based on behavior
  • Lead nurturing and management
  • Advanced segmentation tools
  • Multi-channel marketing
  • Email marketing and A/B testing

Business Intelligence & Analytics

  • Sales analytics and forecasting
  • Reporting and ROI tracking
  • Performance metrics and visual analytics
  • Dashboards for pipeline health and activity metrics

Integrations & Productivity

  • Email and calendar integration (Outlook, Google Calendar)
  • ERP integration (e.g., Fortnox)
  • API access

Pricing

Pricing is not publicly disclosed. Estimated starting at £49 per user per month plus a platform fee (£2,000–£9,000/year). 14-day free trial available.

EU Trust Profile

What we verified against public sources, last checked 2026-08-07. Every point links to its evidence.

  • EU data residency

    Customer data is hosted on servers in Sweden.

    Evidence
  • Data Processing Agreement (DPA)

    The Data Processing Agreement is referenced in the Terms of Service.

    Evidence
  • ISO 27001

    Upsales states it has been ISO 27001 certified for several years.

    Evidence
  • Local-language support

    Support is available in German.

    Evidence

We list only what we could verify against a public source on the check date. A point that is absent was not established either way — it is not a finding against the vendor. The vendor's own information prevails.

Work at Upsales?

This badge is free for every vendor we list and has no bearing on the order of any list. It is issued on the basis of a verified European headquarters (SE) and the compliance points we checked against public sources — the date on it is the date we last checked.

Upsales — verified European company on tech-from-europe.euUpsales — verified European company on tech-from-europe.eu

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Reviews

Recurring themes, synthesized from public reviews across portals.

What users value

  • intuitive interface and ease of use
  • clear overview of business activities for sales follow-up and analytics
  • responsive and helpful customer support
  • strong Outlook integration
  • effective marketing tools like automated email campaigns and segmentation
  • smooth onboarding with tutorials, documentation, and team assistance
  • useful lead nurturing capabilities

Where users see room to improve

  • · steep learning curve for marketing automation features
  • · outdated and limited quoting tools
  • · mobile app with fewer features and suboptimal performance

Ratings across portals

Linked facts, we bring ratings from every portal together in one place.

Integrations

FortnoxBrightcallDubbGetAcceptGoavaMotileoOneflowResponsrScriveSelmaStartdeliverTelavoxvloxq CPQZapierOutlookGoogle CalendarTrelloSlack+2

Feature, pricing and integration details are based on web research (as of 2026-08-07), without guarantee, errors are possible. The vendor's website prevails.