Upsales
🇸🇪 SE
4.4/5· 198 reviews across 4 portals
Swedish B2B CRM with built-in marketing automation and AI pipeline scoring
Replaces
Upsales is sought as a European alternative to:
Features
CRM & Sales Management
- Centralized contact and company management
- Pipeline tracking and deal management
- Activity logging
- AI-driven deal recommendations
- Lead scoring and qualification
- Territory management
Marketing Automation
- Targeted campaign creation
- Automated responses based on behavior
- Lead nurturing and management
- Advanced segmentation tools
- Multi-channel marketing
- Email marketing and A/B testing
Business Intelligence & Analytics
- Sales analytics and forecasting
- Reporting and ROI tracking
- Performance metrics and visual analytics
- Dashboards for pipeline health and activity metrics
Integrations & Productivity
- Email and calendar integration (Outlook, Google Calendar)
- ERP integration (e.g., Fortnox)
- API access
Pricing
Pricing is not publicly disclosed. Estimated starting at £49 per user per month plus a platform fee (£2,000–£9,000/year). 14-day free trial available.
EU Trust Profile
What we verified against public sources, last checked 2026-09-28. Every point links to its evidence.
- Evidence →EU data residencySweden
Customer data is hosted exclusively in Swedish data centers operated by Upsales, with no transfers outside the EU/EEA.
- Evidence →European legal entityUpsales Nordic AB, Stockholm (SE)
Contracting entity is a Swedish private limited company with registration number 556641-2507.
- Evidence →Data Processing Agreement (DPA)
Data Processing Agreement is included as Appendix 1 in the Terms of Service.
- Evidence →ISO 27001
ISO 27001 certification is explicitly claimed.
- Evidence →Documented data export.xls/CSV
Built-in tools allow export of data via spreadsheet format or REST API.
We list only what we could verify against a public source on the check date. A point that is absent was not established either way — it is not a finding against the vendor. The vendor's own information prevails.
Work at Upsales?
This badge is free for every vendor we list and has no bearing on the order of any list. It is issued on the basis of a verified European headquarters (SE) and the compliance points we checked against public sources — the date on it is the date we last checked.
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Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- intuitive interface and ease of use
- clear overview of business activities for sales follow-up and analytics
- responsive and helpful customer support
- strong Outlook integration
- effective marketing tools like automated email campaigns and segmentation
- smooth onboarding with tutorials, documentation, and team assistance
- useful lead nurturing capabilities
Where users see room to improve
- · steep learning curve for marketing automation features
- · outdated and limited quoting tools
- · mobile app with fewer features and suboptimal performance
Ratings across portals
Linked facts, we bring ratings from every portal together in one place.
Integrations
Upsales: frequently asked questions
- Which tools does Upsales integrate with?
- Upsales connects with Fortnox, Brightcall, Dubb, GetAccept, Goava, Motileo, Oneflow and Responsr, plus 12 more integrations we found.
- Where does Upsales store its data?
- Customer data is hosted exclusively in Swedish data centers operated by Upsales, with no transfers outside the EU/EEA. Data Processing Agreement is included as Appendix 1 in the Terms of Service.
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Feature, pricing and integration details are based on web research (as of 2026-08-07), without guarantee, errors are possible. The vendor's website prevails.