tech from europe
vsHubSpot

INES CRM vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how INES CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: INES CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

INES CRM
HubSpot
What it is
French CRM for SMBs with sales, marketing and service modules
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇫🇷 FR
🇺🇸 US · 2006
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
No
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
25 €/user
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
G2 4.4/5 (10,248) · CAPTERRA 4.5/5 (3,892)
Integrations
Mailjet, Microsoft Outlook, Corporama, Report One, Gmail +4
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

INES CRM

Strengths

  • +Integrated functionality covering contact management, sales, marketing, customer service and project/ERP-related features
  • +Centralized customer history and supplier interactions as a single source of truth
  • +Highly configurable modules and tailored setups for specific business needs
  • +Reliable data storage and long-term record-keeping
  • +Personalized support and close project collaboration during setup

Limitations

  • −Interface can feel outdated, complex or visually unappealing
  • −Setup and onboarding may require significant planning and project support due to configurability

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

INES CRM
HubSpot
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
DPA
not established
Published →
Sub-processors
not established
Listed →
Certifications
No
ISO 27001, SOC 2 Type II

Pricing

INES CRM

  • Starter 25 € minimum 2 usersCentralized customer records · Mobile access
  • Configurable offer 45 € per user / month from 5 usersCampaigns and emailings · Project tracking · KPI dashboards
  • Enterprise On request Custom solutionFull feature set · BPM automation · Administrator configuration tools

Prices may vary; exact billing period for Starter not specified. General subscription range: €25–99 per user per month.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

INES CRM

Sales and contact management
Centralized customer and prospect records, 360° customer view and interaction history, Lead and prospect tracking, Sales pipeline and forecasts
Marketing
Contact segmentation, Campaigns and emailings/newsletters, Campaign-response tracking
Customer service
Incident and claim management, Customer-history tracking, Customer-facing extranet options
Projects and collaboration
Project tracking, Gantt views, Tasks, meetings and time tracking, Shared calendars and document storage
Billing and business management
Billing features, Links between commercial activity and project or operational information

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms
See INES CRM →More HubSpot alternatives