Workbooks CRM vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Workbooks CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Workbooks CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
UK CRM with sales, marketing, support and order processing in one platform
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇬🇧 GB
🇺🇸 US · 2006
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO/IEC 27001
ISO 27001, SOC 2 Type II
Price from
£32/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
Microsoft 365, Microsoft Exchange / Outlook, Google Workspace / Gmail, Box, Mailchimp +14
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Workbooks CRM
Strengths
- +Comprehensive feature set covering CRM, quotes, sales orders, supplier management and invoicing
- +Enterprise-grade capabilities at a lower total cost of ownership than Salesforce or Microsoft Dynamics
- +Responsive and knowledgeable customer support with fast turnaround times
- +Highly customizable with tailored fields, record types and workflow automation
- +Granular reporting and dashboarding for marketing-to-sales pipelines and operational KPIs
Limitations
- −Steep learning curve for advanced configuration and administration
- −Cluttered, multi-window interface that feels dated and cumbersome
- −Performance slowdowns with large datasets or heavy pipelines
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Workbooks CRM
HubSpot
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
Certifications
ISO/IEC 27001
ISO 27001, SOC 2 Type II
Pricing
Workbooks CRM
- Free Trial £0 / $0 per user / month (30 days)No credit card required · No download required
- CRM Standard Edition £32 / $47 per user / month (billed annually)Core contact, sales, marketing, and customer service management
- CRM Pro Edition £48 / $66 per user / month (billed annually)All CRM Standard features · Bundled core extensions: Audit Trail, Multi-Currency, Advanced Security, Multi-Company, Custom Records
- Business Standard Edition £67 / $97 per user / month (billed annually)CRM features plus order processing, invoicing, credit notes, and supplier purchase orders
- Business Pro Edition £82 / $116 per user / month (billed annually)All Business Standard features · Bundled core extensions
Prices are for 1, 2, or 3-year terms. Optional add-ons and modules available at additional cost.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Workbooks CRM
- Sales Management & Automation
- Pipeline management, Lead matching and allocation rules, Opportunity tracking, Sales forecasting
- Marketing Management & Automation
- Campaign management, Audience segmentation and mailing lists, Mailshots, Web Insights visitor tracking
- Customer Service & Support
- Case management and ticketing, Customer service portal, Email-to-Case via IMAP, Task tracking
- Commercial Operations & Finance
- Sales order processing, Sales contract management, Customer invoicing and credit notes, Supplier purchase orders
- Project & Event Management
- Resource planning, Project budget and revenue tracking, Time management, Event planning and attendee tracking
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms