tech from europe
vsHubSpot

Group-Office vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how Group-Office compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Group-Office. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
Open-source groupware and CRM for teams
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇳🇱 NL
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
€219/yr
$20/mo
Free plan
Yes
Yes
Open Source
Yes
No
Integrations
Collabora Online, OnlyOffice, Microsoft Office 365, Microsoft Office Online, ThinkFree Office +14
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

Group-Office

Strengths

  • +Integrated groupware with calendars, email, contacts, files, tasks and projects in one suite
  • +Sophisticated calendar with invitations, availability checks and CalDAV sync
  • +Intuitive and user-friendly interface once configured
  • +Mature project module with invoicing support
  • +Responsive professional support for paid versions

Limitations

  • −Core CRM features locked behind paid per-user modules
  • −Email server configuration reported as difficult and unreliable for some users
  • −Limited community support resources

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

Group-Office
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
not established
Sub-processors
not established
Certifications
No
ISO 27001, SOC 2 Type II

Pricing

Group-Office

  • Community Free Self-hosted · Basic features
  • Professional €439 perpetual license for 1–100 usersSelf-hosted · Full feature set · Updates available as add-on
  • Updates on Professional features €219 per year Annual updates for Professional features
  • Billing add-on €219 Quotes, orders, invoices and expense reports
  • Document Search add-on €299 Full-text search for documents
  • Server support service contract €600 Server support
  • Email service contract €299 Email service support
  • Chat & Video Calls service contract €299 Chat and video calls support
  • Document Editor service contract €300 Browser-based document editing support

Online hosted pricing not specified in official sources. 30-day free trial available for Online.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

Group-Office

Email and collaboration
Shared calendars with recurring events and reminders, Team file sharing, Team chat via Rocket.Chat integration, Video conferencing via Rocket.Chat integration
Contacts, CRM and support
Contact and address-book management, CRM capabilities, Support ticket management
Projects and work tracking
Project and task management, Kanban boards with tasks, projects and support tickets as cards
Files and documents
Shared file management, Desktop access via WebDAV, Browser-based document editing via supported office integrations, Document search as an add-on
Billing and finance
Quotes, orders and invoices, Expenses and income/expense reports, Online payment provider integrations

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms