tech from europe
CRM

update.CRM

🇦🇹 AT

Industry-specific CRM with visual relationship mapping and mobile access

GDPR
Visit website →Compare
update.CRM is an Austrian industry-specific CRM platform for manufacturing, construction, pharma, medtech, financial services and consumer goods. It offers visual relationship mapping, campaign management and mobile access with offline capabilities. Available as SaaS or on-premises, it supports role-based and custom UI adaptations. Pricing is sales-quoted.

Features

Sales and customer management

  • Manage leads, opportunities, accounts and contacts
  • View customer information and relationship networks
  • Track tasks, appointments and competitor data

Marketing and campaigns

  • Create, track and evaluate campaigns
  • Multi-tier visual campaign designer
  • Campaign analysis and reporting

Service and field work

  • Service request dashboard
  • Create and dispatch service-case tickets
  • Reminders for overdue service tasks
  • Field technician access to maps and documentation

Reporting and analytics

  • Operational analysis with CRM.intelligence
  • Custom dashboards and reports
  • Turnover trends and staff performance tracking

Mobile access

  • CRM.pad 2.0 for online and offline access
  • Brand-customizable interface

Product, offer and order management

  • Item master with product hierarchies
  • Multi-currency price lists
  • Configurable discount conditions
  • Offers and orders management

Additional features (blog-documented)

  • Interactive Kanban boards with drag-and-drop
  • Opportunity health scoring
  • Suggested next actions

Pricing

Pricing is not publicly published. Contact vendor for details.

EU Trust Profile

What we verified against public sources, last checked 2026-11-02. Every point links to its evidence.

  • Data Processing Agreement (DPA)

    Aurea provides a Global Data Privacy Addendum.

    Evidence →
  • Self-hosting available

    Aurea describes an on-premise CRM capability, including an on-premise AI engine for air-gapped environments.

    Evidence →
  • Documented data export

    Documented export functionality includes list/table exports and XML format.

    Evidence →

We list only what we could verify against a public source on the check date. A point that is absent was not established either way — it is not a finding against the vendor. The vendor's own information prevails.

Work at update.CRM?

This badge is free for every vendor we list and has no bearing on the order of any list. It is issued on the basis of a verified European headquarters (AT) and the compliance points we checked against public sources — the date on it is the date we last checked.

update.CRM — verified European company on tech-from-europe.euupdate.CRM — verified European company on tech-from-europe.eu

Embed code

<a href="https://tech-from-europe.eu/product/update-crm"><img src="https://tech-from-europe.eu/badge/update-crm.svg" alt="update.CRM — verified European company on tech-from-europe.eu" height="164"></a>

Plain HTML: an SVG served from our domain, with no JavaScript, no cookies and no tracking of your visitors. Add ?style=card for the wide variant, or swap .svg for .png where a CMS refuses SVG. Whether you nofollow the link is your call — we do not check.

Claiming the profile with a work email gets you the artwork as PNG, a form for correcting anything we got wrong, and a note whenever we re-check you.

Claim this profile →

Something wrong on this page? Write to hello@tech-from-europe.eu with a public link and we will re-check it.

Reviews

Recurring themes, synthesized from public reviews across portals.

What users value

  • Broad sales, marketing and service capabilities in one platform
  • Highly customizable workflows and configurations
  • Centralized customer view with pipeline and activity tracking
  • Built-in reporting and analytics tools
  • Mobile and offline access for field teams

Where users see room to improve

  • · Steep learning curve and unintuitive interface for some users
  • · Documentation and public forums lag behind larger competitors
  • · Mixed reviews on customer support quality

Integrations

Microsoft 365Microsoft OutlookMicrosoft ExchangeERP systemsDocument management systems (DMS)E-commerce platformsProduct configuration toolsLegacy applicationsJiveInferFirstRainMCP-based AI assistants

update.CRM: frequently asked questions

Which tools does update.CRM integrate with?
update.CRM connects with Microsoft 365, Microsoft Outlook, Microsoft Exchange, ERP systems, Document management systems (DMS), E-commerce platforms, Product configuration tools and Legacy applications, plus 4 more integrations we found.

Other vendors in CRM Software

Compare all 101 in CRM Software →

Feature, pricing and integration details are based on web research (as of 2026-11-02), without guarantee, errors are possible. The vendor's website prevails.