Odoo CRM vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Odoo CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Odoo CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Open-source CRM from Belgium with a free plan and modular ERP integration.
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇧🇪 BE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001:2022
ISO 27001, SOC 2 Type II
Price from
€19.90/user/mo
$20/mo
Free plan
Yes
Yes
Open Source
Yes
No
Ratings
Integrations
Email, Live Chat, SMS, VoIP (Asterisk v13.2), Sales +10
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Odoo CRM
Strengths
- +Comprehensive integrated platform that combines CRM with accounting, inventory, and other business functions in a single system, reducing data silos and subscription costs
- +Highly modular structure allows users to activate only the required features, avoiding unnecessary complexity
- +Open-source framework enables deep customization to fit complex business processes
- +Strong ease-of-use ratings (8.4–8.5/10 on G2) and flexibility for customization (8.5/10 on G2)
- +AI-supported lead prioritization and predictive lead scoring enhance sales efficiency
- +Seamless integration with other Odoo modules eliminates the need for third-party connectors
- +Cost-effective pricing model compared to standalone solutions for multiple business functions
- +Suitable for organizations seeking a unified ERP and CRM solution with high adaptability
Limitations
- −Customer support receives consistently low ratings (3.9/5 on Software Advice), with slow response times, regional quality variations, and reports of support staff lacking expertise
- −Hidden costs and aggressive upselling, including price increases when changing plans and pressure to purchase additional 'Success Packs'
- −Steep learning curve and technical complexity, particularly for customizations, with upgrades often breaking existing configurations
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Odoo CRM
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001:2022
ISO 27001, SOC 2 Type II
Pricing
Odoo CRM
- One App Free €0 per user / monthOne app, unlimited users · Odoo Online hosting included · Multi-company support
- Standard €19.90 per user / month (annual billing)All apps included · Odoo Online hosting · Discount for first 12 months
- Custom €29.90 per user / month (annual billing)All apps included · Choice of Odoo Online, Odoo.sh, or on-premise hosting · Odoo Studio included
Pricing applies to annual billing. Monthly rates may differ.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Odoo CRM
- Lead Management
- Inbound leads from emails, VoIP calls, social media, website visitors, events, and support tickets, Automated email campaigns for lead nurturing based on segments, Predictive lead scoring with success probability calculation, GeoIP detection for lead location
- Opportunity Management
- Pipeline management with drag-and-drop interface, Customizable stages with descriptions, Activity and call scheduling, Meeting scheduling with Google Calendar sync
- Customer Management
- Shared address book for sales teams, Customer preference settings, Multi-address support for companies, Full activity history attached to customers
- Communication
- Email templates for common communications, Email gateways with automatic attachment to opportunities, VoIP with dial queues, call logging, and auto-rescheduling, Custom alerts for key opportunities
- Reporting
- Dashboard with predefined or custom reports, Opportunities analysis with advanced filters, Cohort analysis for KPI evolution, Leads analysis for marketing ROI
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms