webCRM vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how webCRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: webCRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Nordic CRM for sales pipelines, quotes and order management
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇰 DK
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO/IEC 27001:2013
ISO 27001, SOC 2 Type II
Price from
€29/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
e-conomic, Uniconta, Visma.net, Fortnox, Reviso +15
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
webCRM
Strengths
- +Intuitive interface for daily sales tasks like lead tracking and follow-ups
- +Centralized customer records with full pipeline visibility
- +Configurable fields, dashboards, and workflows to match organizational needs
- +Helpful onboarding and knowledgeable support staff
- +Outlook/calendar sync and ERP connections for regional business workflows
- +Built-in email marketing and customer segmentation for targeted communication
- +Clear documentation and centralized data access
Limitations
- −Learning curve for new users to configure and understand advanced features
- −Reporting can be complex and lacks automatic currency conversion for cross-country comparisons
- −Integration gaps require workarounds like Zapier or third-party tools
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
webCRM
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO/IEC 27001:2013
ISO 27001, SOC 2 Type II
Pricing
webCRM
- Starter €29 per user / monthMinimum 2 users · Ready-to-use CRM for small businesses · Email management and analytics
- SMB €55 per user / monthMinimum 2 users · Multi-channel lead management · Email marketing and advanced pipeline management
- Enterprise €69 per user / monthMinimum 5 users · Advanced CRM and delivery phase management · Time management and support module
All plans require a minimum number of users. 14-day free trial available.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
webCRM
- Customer and contact management
- Central customer and contact profiles, Communication context and history, Customizable customer data fields
- Sales and pipeline management
- Customizable sales pipelines, Opportunity tracking and stage targets, Revenue forecasting
- Products, quotes and orders
- Product database with inventory tracking, Multi-currency quote creation, Order management and conversion to invoices
- Tasks and activities
- Follow-up scheduling and reminders, Linked activities and task overview, Notifications for relevant tasks
- Automation
- Customizable lead capture and conversion, Automated reminders and follow-ups, Relationship nurturing workflows
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms