Attio vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Attio compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Attio. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
AI-native CRM with flexible data modeling and EU hosting
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇬🇧 GB
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
SOC 2 Type II
ISO 27001, SOC 2 Type II
Price from
€39.31/user/mo
$20/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
Integrations
Gmail, Outlook, Segment, Mailchimp, Slack +8
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Attio
Strengths
- +Notion-style interface that is intuitive and easy to learn
- +Highly customizable pipelines and fields (9.4/10 customization score on G2)
- +Fast implementation with median setup time of 12 days
- +Free plan available for up to 3 users for testing
- +Automatic data enrichment capabilities
- +Real-time collaboration features
- +Reported 40% productivity increase by users
Limitations
- −Limited native integrations, requiring Zapier for many workflows
- −No dedicated mobile app, with reduced functionality on mobile
- −Limited reporting features compared to competitors like Salesforce
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Attio
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
SOC 2 Type II
ISO 27001, SOC 2 Type II
Pricing
Attio
- Free €0 per user / month, billed monthly or annuallyUp to 3 seats · Real-time contact syncing · Automatic data enrichment
- Plus €39.31 per user / month, billed annuallyUp to 10 seats · Private lists · Enhanced email sending
- Pro €93.74 per user / month, billed annuallyUnlimited seats · Call intelligence and sequences · Permission controls
- Enterprise On request custom pricing, billed annuallyUnlimited objects and teams · Advanced security and admin controls · Tailored support
Paid plans are billed annually; no month-to-month option.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Attio
- Workspace and Data Management
- Custom relationship attributes and objects, Record and entry templates, Formula attributes, File storage (50 GB in Free/Plus, unlimited in Pro/Enterprise)
- Automations
- Workflow automation, Integration blocks, Sequences
- Email and Calendar
- Email and calendar sync (1–3+ accounts per user), Email sharing with visibility controls, Bulk email sending (10–50 at once), Auto-labeling and auto-summaries
- Enrichment and Communication Intelligence
- Communication intelligence metrics (interaction history, connection strength), Company enrichment (name, logo, social media, employee count, funding), People enrichment (name, profile picture, social media, location)
- Reporting
- Insight and funnel reports, Segmentation by targets and historical attributes, Time comparisons, Report limits (3 in Free, 15 in Plus, 100 in Pro, 100+ in Enterprise)
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms