Lime CRM vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Lime CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Lime CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Swedish CRM with visual pipelines and EU-hosted data for sales, marketing and support teams.
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇸🇪 SE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€55/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Fortnox, Visma Nova, Visma Global, Exact Online, Leadinfo +12
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Lime CRM
Strengths
- +Intuitive interface with a low learning curve, designed for small and medium-sized businesses
- +Highly customizable fields, layouts, and workflows without requiring deep technical expertise
- +Centralized platform consolidating customer data, sales processes, and marketing efforts
- +Responsive and efficient customer support, including onboarding assistance
- +Comprehensive documentation that simplifies implementation
- +Scalable for growing businesses and supports multilingual capabilities
- +Logically structured, enabling clear oversight of customer interactions
Limitations
- −Web client has limitations compared to the desktop version, lacking key features
- −Occasional bugs and usability issues, particularly with Excel exports and hidden interface elements
- −10,000-row limit for aggregated data sets can be restrictive for some workflows
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Lime CRM
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
Lime CRM
- Sales Start €55 per user / monthBasic sales tools and customer overview · 5 no-code automations · 5 GB data storage
- Sales Business €95 per user / monthAI Agents included · 15 no-code automations · 15 GB data storage
- Sales Enterprise €170 per user / monthCustom AI Agents · 30 no-code automations · 25 GB data storage
- Marketing Start €290 per monthBasic marketing automation · Audience segmentation · Email statistics and web forms
- Marketing Business €500 per monthAdvanced marketing automation · NPS surveys and dashboards · Lead management tools
- Marketing Enterprise €120 per user / monthFull marketing suite · Custom workflows and integrations · Advanced analytics
- Customer Service Start €300 per company / monthMulti-channel ticket management · Basic omnichannel support · Customer self-service portal
- Customer Service Business €300 per company / monthAI-powered live chat · Video calls and screen sharing · Advanced ticket categorisation
- Customer Service Enterprise €300 per company / monthFull omnichannel support (WhatsApp, SMS, etc.) · Custom business logic · Unified inbox for all channels
- AI Chatbot & Knowledge Base From €500 per companyAI-powered chatbot for customer service · Customisable knowledge base · Integration with existing support tools
Pricing varies by module (Sales, Marketing, Customer Service). Industry-specific solutions available on request. All plans billed monthly.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Lime CRM
- Collaboration & Notifications
- Built-in notifications for team updates, Shared workspace for team alignment, Collaboration tools for joint tasks
- Marketing & Campaigns
- Event campaign and invitation design, Audience segmentation for targeted outreach, Marketing automation and newsletter tools, Web forms and lead management
- Customer Service & Support
- Multi-channel ticket management, Omnichannel support via Message Center, AI-powered live chat and chatbot, Customer self-service portal
- Sales & Deal Management
- Visual customer overview and deal tracking, CPQ (Configure, Price, Quote) functionality, ERP integration for sales processes, eSign for digital contract closure
- Data & Analytics
- Business intelligence questions (3–45 depending on plan), Data storage (5–25 GB depending on plan), No-code automations (5–30 depending on plan), Global search across all data
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms