update.CRM vs HubSpot
Last updated November 2026
Looking for a European alternative to HubSpot? Here's how update.CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: update.CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Industry-specific CRM with visual relationship mapping and mobile access
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇦🇹 AT
🇺🇸 US · 2006
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
Microsoft 365, Microsoft Outlook, Microsoft Exchange, ERP systems, Document management systems (DMS) +7
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
update.CRM
Strengths
- +Broad sales, marketing and service capabilities in one platform
- +Highly customizable workflows and configurations
- +Centralized customer view with pipeline and activity tracking
- +Built-in reporting and analytics tools
- +Mobile and offline access for field teams
Limitations
- −Steep learning curve and unintuitive interface for some users
- −Documentation and public forums lag behind larger competitors
- −Mixed reviews on customer support quality
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
update.CRM
HubSpot
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
update.CRM
No published pricing we could verify.
Pricing is not publicly published. Contact vendor for details.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
update.CRM
- Sales and customer management
- Manage leads, opportunities, accounts and contacts, View customer information and relationship networks, Track tasks, appointments and competitor data
- Marketing and campaigns
- Create, track and evaluate campaigns, Multi-tier visual campaign designer, Campaign analysis and reporting
- Service and field work
- Service request dashboard, Create and dispatch service-case tickets, Reminders for overdue service tasks, Field technician access to maps and documentation
- Reporting and analytics
- Operational analysis with CRM.intelligence, Custom dashboards and reports, Turnover trends and staff performance tracking
- Mobile access
- CRM.pad 2.0 for online and offline access, Brand-customizable interface
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms