Mailjet vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Mailjet compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Mailjet. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
French email platform for marketing and transactional mail, EU-hosted and ISO-certified.
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇫🇷 FR
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001, ISO 27701, SOC 2
ISO 27001, SOC 2 Type II
Price from
$9/mo
$20/mo
Free plan
Yes
Yes
Open Source
No
No
Ratings
Integrations
WordPress, WooCommerce, Shopify, PrestaShop, BigCommerce +18
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Mailjet
Strengths
- +Intuitive drag-and-drop email builder with real-time team collaboration and high-rated template flexibility
- +Cost-effective pricing model based on sending volume, not contact list size, with a generous free tier (6,000 emails/month)
- +Strong deliverability and inbox placement, backed by GDPR compliance and ISO 27001 certification
- +Developer-friendly API for transactional and bulk email sending with detailed troubleshooting feedback
- +Responsive and helpful customer support reported by some users, particularly for specific support staff
- +Reliable and stable platform performance, consistently described as simple and dependable
Limitations
- −Inconsistent customer support quality, with variable response times and occasional delays in resolving critical issues
- −Overly aggressive spam filtering blocks legitimate emails, leading to campaign failures and unexpected account restrictions
- −Limited scalability and advanced features for larger enterprises or rapidly growing businesses
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Mailjet
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001, ISO 27701, SOC 2
ISO 27001, SOC 2 Type II
Pricing
Mailjet
- Free $0 per month6,000 emails/month (200 emails/day limit) · 1,000 contacts · APIs, SMTP Relay, Webhooks
- Starter $9 per month8,000 emails/month (no daily limit) · 2,000 contacts · Brand Kit
- Essential $17 per month15,000 emails/month (no daily limit) · Unlimited contacts · Segmentation
- Premium $27 per month15,000 emails/month (no daily limit) · Advanced statistics · Automations
- Custom On request All Premium features · Dedicated technical account manager · Dedicated IP strategy and management
Prices in USD, monthly billing. Volume discounts and annual billing options may apply.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Mailjet
- Email Creation
- Drag-and-drop email editor for responsive, on-brand emails, Prebuilt and customizable email templates, Form builder for custom signup forms linked to contact lists, Landing pages with templates or custom design
- Personalization & Segmentation
- Mailjet Templating Language for dynamic content logic, Advanced segmentation by behavior, location, and engagement, Preference center for subscriber content and frequency choices, Brand Kit for consistent branding
- Optimization & Analytics
- Basic and advanced statistics (opens, clicks, conversions), A/B testing for subject lines, visuals, and content, Email previews across devices and clients, Email validation to verify addresses before sending
- Sending & Automation
- Email automation workflows triggered by customer actions, Email API for transactional and marketing emails, SMTP relay for authenticated email sending, Dedicated IP addresses (available from 100k plan)
- Account & Collaboration
- Multi-user access and collaboration tools, Role management with advanced permissions and predefined roles, Subaccounts (up to 20 in Premium, unlimited in Custom), Activity logs for tracking changes and actions
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms