21.CRM vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how 21.CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: 21.CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
CRM for SMEs with lead tracking and mobile access
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇨🇭 CH
🇺🇸 US · 2006
EU data residency
Not offeredData is hosted in Germany, but the vendor is a Swiss entity and does not guarantee EU-only residency.
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
21 CHF/mo
$20/mo
Free plan
Yes
Yes
Open Source
No
No
Integrations
21.AbaNinja, 21.Commerce, 21.Shop, 21.POS
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
21.CRM
Strengths
- +Free plan available for cost-conscious teams
- +Good value for money
- +Intuitive for basic tasks like QR invoice generation
- +Connected suite reduces manual work across modules
- +Support described as competent and friendly
Limitations
- −Unclear onboarding and terminology for new users
- −Support response times can be slow
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
21.CRM
HubSpot
EU data residency
Not offeredData is hosted in Germany, but the vendor is a Swiss entity and does not guarantee EU-only residency.
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
21.CRM
- Starter CHF 0 / month per monthFree for unlimited time · Includes CRM
- Basic CHF 21 / month per monthIncludes CRM as part of Swiss21 · Monthly billing
- Pro CHF 49 / month per monthIncludes CRM as part of Swiss21 · Monthly billing
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
21.CRM
- Customer and contact management
- Central storage of customer and contact data, Unified view of all customer interactions
- Lead and opportunity management
- Track leads from first contact, Visualize sales opportunities and progress, Identify effective sales measures, Pursue after-sales and cross-selling opportunities
- Mobile access
- Access customer information on smartphones and tablets, Use CRM features while away from the office
- Task and appointment management
- Central management of tasks, Central management of appointments
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms