STEPS / stepsERP vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how STEPS / stepsERP compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: STEPS / stepsERP. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
German ERP and CRM suite for SMEs with project, service and trade modules
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
Microsoft Partner
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
DATEV, V-LOG, Microsoft Office, Microsoft Exchange, Archiving systems +7
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
STEPS / stepsERP
Strengths
- +Handles complex, industry-specific workflows like variable IT-service contracts and billing cycles
- +Centralizes work and data in one shared system for consistency
- +Offers flexibility to adapt standard functions to individual processes
- +Provides reliable day-to-day support for employees
Limitations
- −Usability could be improved
- −Onboarding, reporting, and analysis speed need simplification
- −Costs and pricing transparency require attention
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
STEPS / stepsERP
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
Microsoft Partner
ISO 27001, SOC 2 Type II
Pricing
STEPS / stepsERP
No published pricing we could verify.
Pricing available on request
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
STEPS / stepsERP
- Contract and Billing
- Maintenance, support, rental and software-care contract management, Contract change handling, Automated recurring billing and cyclical invoicing
- Service and Ticketing
- Integrated user help desk and ticketing, Service-level process management, Self-service support reporting and tracking
- Projects, Services and Resources
- Multi-project planning and resource allocation, Service estimation and management, Activity and time recording, Service catalogs with task dependencies and skill requirements
- ERP, Purchasing and Inventory
- Purchasing and sales workflows, Warehouse logistics and serial-number tracking, Demand planning, Distributor catalog and online-order connections
- CRM and Sales
- Customer and contact management, Sales opportunities and campaign management, Offers and order processing
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms