Twenty CRM vs HubSpot

Twenty CRM

Strengths

• +Clean, modern, and intuitive interface with a Notion-style UI that users find easy to navigate
• +Highly customizable data model with custom objects, fields, and views to adapt the CRM to specific workflows
• +Open-source architecture eliminates vendor lock-in and ensures full data ownership
• +Developer-friendly with a modern tech stack (React, TypeScript, NestJS) and comprehensive API access
• +Affordable pricing at $9–$19 per user per month, significantly lower than competitors like HubSpot or Salesforce
• +Self-hosted option available for enhanced data sovereignty and GDPR compliance
• +Native MCP support for AI tools such as Claude, ChatGPT, and Cursor, a standout feature for technical teams

Limitations

• −Platform is still maturing, with some features incomplete or less polished than established CRMs
• −No dedicated mobile app, limiting usability for field sales teams
• −Limited native integrations and a small third-party ecosystem compared to competitors

HubSpot

Strengths

• +All-in-one platform reduces tool sprawl
• +Intuitive drag-and-drop editors
• +Strong automation capabilities
• +Extensive integration ecosystem

Limitations

• −Can become expensive as needs grow
• −Some features locked behind higher tiers
• −Learning curve for advanced features
• −Occasional performance slowdowns

Twenty CRM

• Cloud Pro $9 per user / month (yearly billing, 25% discount)Unlimited custom objects · 50 workflow credits/year included · Standard support
• Organization $19 per user / monthRow-level permissions · SAML/OIDC SSO · Custom domain
• Enterprise From $50,000/year Single-tenant isolation · IP allow-listing · SCIM provisioning

Self-hosting the open source core is free. Pricing for Enterprise plans is custom and starts at $50,000/year.

HubSpot

• Free Free ForeverBasic CRM features · Email marketing · Live chat
• Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
• Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
• Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Twenty CRM

Core CRM Functionality

Pipeline management and opportunity tracking, Task creation and assignment with due dates, Notes and file attachments for records, Email and calendar integration

Customization & Development

Unlimited custom objects, fields, views, and layouts, No-code workflow creation, Custom apps and AI agents with custom skills, REST and GraphQL API with webhooks

Security & Access Control

Two-factor authentication, SAML/OIDC single sign-on (Organization and Enterprise plans), Row-level permissions (Organization and Enterprise plans), Field-level permissions

Reporting & Analytics

Unlimited dashboards with aggregate, bar, line, and pie widgets, Filtered metrics from any object, Real-time data, Reports and dashboards

Self-Hosting & Deployment

Open source core available for self-hosting, Managed cloud option with zero-ops setup, Local and production environments, Subdomains and custom domains (Organization and Enterprise plans)

HubSpot

Marketing

Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management

Sales

Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling

Service

Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys

Reporting

Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports

Integrations

CRM sync, Email platform integrations, Social media integrations, E-commerce platforms