tech from europe
vsHubSpot

SMARTCRM vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how SMARTCRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: SMARTCRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

SMARTCRM
HubSpot
What it is
German CRM with modular setup and mobile offline access
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
No
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
G2 4.4/5 (10,248) · CAPTERRA 4.5/5 (3,892)
Integrations
No
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

SMARTCRM

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

SMARTCRM
HubSpot
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
DPA
not established
Published →
Sub-processors
not established
Listed →
Certifications
No
ISO 27001, SOC 2 Type II

Pricing

SMARTCRM

No published pricing we could verify.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

SMARTCRM

Feature breakdown not yet compiled.

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms
See SMARTCRM →More HubSpot alternatives