tech from europe
vsHubSpot

Axonaut vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how Axonaut compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Axonaut. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
CRM, invoicing, project and business management in one tool
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇫🇷 FR
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€34.99/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
Gmail, Outlook, PrestaShop, Shopify, WooCommerce +10
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

Axonaut

Strengths

  • +All-in-one business suite with CRM, quotes, invoicing, expenses and payment tracking in a single workflow
  • +Intuitive interface with quick learning curve for core tasks like contact management and invoicing
  • +Reduces manual work via invoice reminders, shared customer histories and expense tracking
  • +Responsive support through chat and ticketing systems
  • +Cost-effective for businesses using multiple modules under one subscription

Limitations

  • −Pricing can feel steep for solo users or very small businesses needing only invoicing
  • −Limited depth in reporting, dashboards and document customization
  • −Pre-accounting focus with manual work required for bank reconciliation and recurring transactions

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

Axonaut
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
not established
Sub-processors
not established
Certifications
ISO 27001
ISO 27001, SOC 2 Type II

Pricing

Axonaut

  • Standard €69.99/month no commitmentAll features included · 15-day free trial
  • Discounted from €34.99/month 3-year commitmentAll features included · 15-day free trial

Pricing varies based on commitment period. Exact billing details not fully confirmed.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

Axonaut

CRM and Sales
Centralized contact and customer records, Sales follow-up and pipeline management, Quotes, sales documents and electronic signature, Appointment booking
Invoicing and Payments
Invoices and credit notes, Online invoice payment, Automated reminders for unpaid invoices
Expenses and Accounting
Expense and receipt management with OCR, Accounting exports and connections to accounting software, Free access for the accountant
Projects and Time Tracking
Project management and task tracking, Time tracking, Project-linked ticket handling
Cash Flow and Banking
Cash-flow monitoring, Connected business account, Banking reconciliation

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms