Sellsy vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Sellsy compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Sellsy. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
French CRM and invoicing suite with built-in e-invoicing for French businesses, hosted in France.
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇫🇷 FR
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€47/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Ringover, Zapier, WordPress, Google Workspace, Microsoft 365 +5
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Sellsy
Strengths
- +All-in-one solution combining CRM, marketing automation, invoicing, accounting, and sales pipeline management
- +Efficient invoicing module for quotes, recurring invoices, payments, and signed contracts
- +Intuitive CRM with a tagging system for quick access to commercial contacts
- +Client portal enabling customers to review quotes, approve purchase orders, and pay online
- +Modern, multiplatform interface (desktop, tablet, mobile) with an aesthetically pleasing design
- +Responsive French-speaking support team and quick chat responses
- +Sellsy Academy provides tutorial videos for onboarding and learning
Limitations
- −Pricing has increased significantly over time without proportional feature improvements, with reports of annual costs rising from €480 to over €800 for unchanged usage
- −Standard plan lacks phone support and requires a minimum of two users at €49/month, limiting affordability for very small businesses
- −Google Workspace integration is unstable, preventing email sending from within Sellsy due to file name conflicts
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Sellsy
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
Sellsy
- Advanced (Sales & Invoicing Suite) €95 per user / month (12-month commitment)Increased or unlimited usage quotas · Unlimited customer document storage · Advanced user rights management
- Elite (Invoicing) €79 per user / month (12-month commitment)Unlimited document storage · Advanced user rights · Company import
- Evolution (Invoicing) €95 per user / month (12-month commitment)Advanced features similar to Elite plan · Unlimited usage quotas · Dedicated account manager support
- Standard (Invoicing) €47 per user / month (12-month commitment)Essential invoicing features · 12-month commitment required
Pricing for the Essentials plan and Cash Flow Management plans is not publicly specified. All plans require a 12-month commitment.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Sellsy
- Marketing
- Targeted email and SMS campaigns, Forms, surveys, and landing pages, Marketing automation and A/B testing, Marketing source management for channel performance tracking
- Sales & Prospecting
- Contact management with custom fields and smart tags, Quote editing and electronic signature, Activity tracking (appointments, calls, tasks), Product catalog creation and client map view
- Invoicing & Financial Management
- One-click conversion from estimate to invoice, Online payment and automated email reminders, Purchase and margin tracking, Management of all document types (purchase orders, delivery notes, proforma invoices)
- Cash Flow Management
- Real-time cash flow monitoring, Budget forecasting (3, 6, 12 months), Budget vs. actual comparison and multi-scenario simulations, Analytical expenditure tracking
- Additional Features
- Email synchronization with mailbox and team exchanges, SIRENE directory integration for legal and financial customer data, Powerful API for data access and tool integration, Mobile applications for iOS and Android
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms