Membrain vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Membrain compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Membrain. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Sales effectiveness platform with guided workflows and coaching
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇸🇪 SE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
SOC 2 Type 1
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Gmail, Office 365, Microsoft Outlook Calendar, Google Calendar, Zoom +20
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Membrain
Strengths
- +Guided selling with milestone-based sales processes and clear next steps
- +Intuitive interface and dashboards for everyday sales work
- +Strong fit for complex B2B sales with customizable workflows
- +Responsive and attentive customer support
- +Coaching and analytics features for sales performance tracking
- +Pipeline visibility and forecasting tools
- +Centralized access to sales content and customer information
Limitations
- −Setup and customization require time and effort
- −Limited direct integrations, reliance on tools like Zapier for some workflows
- −Mobile app lacks full desktop functionality
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Membrain
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
SOC 2 Type 1
ISO 27001, SOC 2 Type II
Pricing
Membrain
No published pricing we could verify.
Pricing is modular and depends on selected products and user count. Exact figures are not published on the vendor’s site.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Membrain
- Prospecting
- Customizable prospecting processes and playbooks, Multiple processes and automations, Visual qualifiers and goal tracking, Reminders and assigned steps
- Active Pipeline
- Guided sales processes, Opportunity management and qualification, Sales-project visibility, Process automations
- Account Growth
- Account planning and growth tracking, Account-level views and timelines
- Elevate
- Sales coaching, Team-performance capabilities
- Tickets
- Shared ticket inbox, Customizable ticket processes, Automatic assignment and escalation, Email templates and snippets
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms