Moosend vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Moosend compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Moosend. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Email marketing with AI automation and EU-hosted data processing, per-user pricing.
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇬🇧 GB
🇺🇸 US · 2006
EU data residency
Yes, for all customersAWS in the EU
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
$9/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Salesforce, DotDigital, Ontraport, Highrise, SharpSpring +5
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Moosend
Strengths
- +Intuitive drag-and-drop email editor and visual workflow automation builder with color-coded steps for easy navigation
- +Transparent and cost-effective pricing starting at ~$9/month, with no feature gating by tier and scaling only by contact volume
- +Strong automation capabilities, including pre-built workflow recipes (e.g., abandoned cart, birthday triggers) and advanced segmentation
- +Responsive live chat support, often providing personalized assistance during onboarding
- +Unlimited email sends and reliable deliverability, rare at this price point
- +User-friendly onboarding with a Campaign Creation Wizard and ready-to-use templates
Limitations
- −No integrated CRM functionality (e.g., sales pipeline or deal tracking), limiting suitability for businesses needing sales tools
- −Limited email template library, requiring more manual customization or design effort
- −Transactional emails require expensive add-ons or enterprise plans, not included in standard packages
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Moosend
HubSpot
EU data residency
Yes, for all customersAWS in the EU
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
Moosend
- Free Trial Free 30 daysUnlimited email sends for up to 1,000 contacts · All core features included · No credit card required
- Pro Plan $9 per month (monthly billing)Unlimited email campaigns and sends · 1 published marketing automation workflow · 1 unpublished landing page and subscription form
- Moosend+ (Custom) On request custom billing (monthly, biannual, annual)All Pro features plus selectable Enterprise add-ons · Flexible contact tiers (500 to 250,000+) · Dedicated IP, SSO & SAML, priority support (optional)
- Enterprise On request custom billingAll advanced features in one plan · Unlimited multi-step automation workflows · 10+ team members and SLA
- Pay-as-you-go From $350 one-time (credits never expire)Purchase email credits (e.g., 350,000 credits for $350) · No recurring fees · Ideal for occasional senders
Pricing varies based on contact volume and selected add-ons. Discounts available for biannual and annual billing.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Moosend
- Email Marketing
- Campaign creation and management, Drag-and-drop email builder with templates, Personalization and dynamic content, A/B testing for subject lines and content
- Marketing Automation
- Visual workflow builder for automation, Pre-built automation templates (recipes), Cart abandonment email sequences, User behavior tracking and triggers
- Audience & List Management
- List segmentation and management, Custom fields for subscriber data, Tagging system for audience organization, AI-powered audience discovery
- Growth & Conversion Tools
- Landing page builder with templates, Landing page analytics and tracking, Subscription forms with customization options, AI-powered product recommendations
- Transactional & API Services
- Transactional email creation and sending, SMTP server support, Transactional email API, Dedicated IP (add-on for higher plans)
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms