Wice CRM vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Wice CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Wice CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
German CRM for sales, support and marketing with workflows and invoicing
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
Trust-in-Cloud
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
Microsoft Outlook, Office 365, Placetel, Sipgate, Asterisk +4
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Wice CRM
Strengths
- +Intuitive and user-friendly interface
- +Clear overview of sales opportunities for management
- +All-in-one system for contacts, leads, pipelines, marketing, service and invoicing
- +Browser-based cloud hosting in German data centers
- +On-premise deployment option
- +Free first user and transparent pricing
Limitations
- −Interface can feel outdated compared to newer cloud CRMs
- −No native mobile app for iOS or Android
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Wice CRM
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
Trust-in-Cloud
ISO 27001, SOC 2 Type II
Pricing
Wice CRM
No published pricing we could verify.
Pricing details are not publicly verified. Check Wice’s pricing page for current terms.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Wice CRM
- Sales and contact management
- Central address and contact database, Customer interaction history, Opportunities and sales pipeline, Follow-ups and to-dos
- Marketing
- Contact categories and segmentation, Target-group lists, Personalized email campaigns, newsletters, and serial letters, Campaign templates
- Service and support
- Ticket and case management, Interaction filters and status tracking, Automated email intake and autoresponders via Helpdesk Automat, Workflows
- Quotes, orders, and invoicing
- Create quotes from sales opportunities, Manage orders, Issue individual or batch invoices, Track open receivables and payments
- Workflow and collaboration
- Workflow manager for recurring processes, Calendars, Project management
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms