SmartWe vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how SmartWe compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: SmartWe. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
German cloud CRM for SMEs with lead management and team collaboration
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€14.90/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
Microsoft Outlook, Microsoft Teams, Microsoft Word, TAPI (CTI), Unternehmensverzeichnis.org +3
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
SmartWe
Strengths
- +Clear interface for quick CRM setup
- +Core CRM features: contacts, leads, tasks, calendar, documents
- +Centralized document storage with search and filters
- +Customer history view for tracking interactions
- +Modular design allows extension with additional apps
- +Custom interface design available in higher tiers
Limitations
- −Setup and learning curve for customization
- −May not suit highly complex workflows or industry-specific data needs
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
SmartWe
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
SmartWe
- SmartWe Starter €14.90 per user / month30-day free trial · Monthly cancellation
- SmartWe Team €29.90 per user / month30-day free trial · Monthly cancellation
- SmartWe Premium €39.90 per user / month30-day free trial · Monthly cancellation
Prices exclude VAT; trial ends automatically.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
SmartWe
- Contact and customer management
- Contact records, Customer dossiers with history, CSV import and Address Wizard, Copy-and-paste address capture
- Lead and sales management
- Opportunity app, Lead management, Integration with sales processes
- Tasks and calendars
- Task and schedule management, Daily, weekly and monthly calendar views, Recurring appointments, Conflict warnings
- Documents and communications
- Central document filing, Personalized mailings and letters, Comments and SmartTags, PDF and Word templates with validity periods
- AI assistance
- Picasso search, Daily overview, AI text generation and summarization, AI categorization
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms