tech from europe
vsHubSpot

myfactory CRM vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how myfactory CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: myfactory CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
German CRM for SMEs with sales funnel, pipeline and geo-reports
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€59/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
DATEV, ELSTER, CAMT/SEPA, Konfipay, Shipcloud +6
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

myfactory CRM

Strengths

  • +Integrated CRM, ERP, inventory, production and accounting in one system with minimal duplicate data entry
  • +Structured menus, intuitive layout and clear master-data fields for routine tasks
  • +Fast business search functionality
  • +Cloud-based access from any location without on-premise server maintenance
  • +Wide range of standard modules with regular updates
  • +Good price-to-performance ratio for businesses using the full breadth of features
  • +Granular module combinability for trade and manufacturing
  • +Real-time access to company data, device- and location-independent

Limitations

  • −Complexity and overwhelming configuration options for new or simple-use cases
  • −Immature mobile view and lack of offline data entry
  • −Missing drag-and-drop and right-click menus in the interface
  • −Rigid standard reports and limited e-commerce/API interfaces
  • −Occasional performance issues, including slow login and sluggish field transitions

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

myfactory CRM
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
not established
Sub-processors
not established
Certifications
ISO 27001
ISO 27001, SOC 2 Type II

Pricing

myfactory CRM

  • CRM Team.ON! €59 per user / monthFull CRM feature set · Sales funnel and pipeline management · Interactive geo-reports
  • ERP Basis €114 per user / monthCore ERP functionality · Includes CRM module · Finance interfaces (DATEV, ELSTER)
  • ERP + E-Commerce €139 per user / monthERP with e-commerce integration · Amazon and eBay marketplace connectors · CRM and sales tools included
  • ERP + PPS €209 per user / monthFull ERP with production planning (PPS) · CRM, sales and marketing modules · Advanced finance and shipping integrations

Prices exclude VAT. Volume discounts apply from 10 users. Implementation, data migration and training costs are additional.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

myfactory CRM

Customer and contact management
360-degree customer view with full interaction history, Centralized activities for customers, suppliers and prospects, Follow-up assistant for leads and opportunities, Contract and document tracking per contact
Sales and opportunity management
Full sales funnel tracking, Automatic opportunity assessment and scoring, Sales cockpit with KPI dashboards, Pipeline visualization
Marketing and campaigns
Dynamic target group segmentation, Drag-and-drop campaign management, Newsletters and serial emails, Campaign performance analytics
Events and reporting
Event management with registration tracking, Interactive geo-reports with address mapping, Custom report builder, Export to Power BI
Integration and APIs
REST API and OData interfaces, Pre-built connectors for DATEV, ELSTER, CAMT/SEPA, Shipcloud for shipping, Amazon and eBay marketplace connections

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms