myfactory CRM vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how myfactory CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: myfactory CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
German CRM for SMEs with sales funnel, pipeline and geo-reports
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€59/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
DATEV, ELSTER, CAMT/SEPA, Konfipay, Shipcloud +6
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
myfactory CRM
Strengths
- +Integrated CRM, ERP, inventory, production and accounting in one system with minimal duplicate data entry
- +Structured menus, intuitive layout and clear master-data fields for routine tasks
- +Fast business search functionality
- +Cloud-based access from any location without on-premise server maintenance
- +Wide range of standard modules with regular updates
- +Good price-to-performance ratio for businesses using the full breadth of features
- +Granular module combinability for trade and manufacturing
- +Real-time access to company data, device- and location-independent
Limitations
- −Complexity and overwhelming configuration options for new or simple-use cases
- −Immature mobile view and lack of offline data entry
- −Missing drag-and-drop and right-click menus in the interface
- −Rigid standard reports and limited e-commerce/API interfaces
- −Occasional performance issues, including slow login and sluggish field transitions
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
myfactory CRM
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
myfactory CRM
- CRM Team.ON! €59 per user / monthFull CRM feature set · Sales funnel and pipeline management · Interactive geo-reports
- ERP Basis €114 per user / monthCore ERP functionality · Includes CRM module · Finance interfaces (DATEV, ELSTER)
- ERP + E-Commerce €139 per user / monthERP with e-commerce integration · Amazon and eBay marketplace connectors · CRM and sales tools included
- ERP + PPS €209 per user / monthFull ERP with production planning (PPS) · CRM, sales and marketing modules · Advanced finance and shipping integrations
Prices exclude VAT. Volume discounts apply from 10 users. Implementation, data migration and training costs are additional.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
myfactory CRM
- Customer and contact management
- 360-degree customer view with full interaction history, Centralized activities for customers, suppliers and prospects, Follow-up assistant for leads and opportunities, Contract and document tracking per contact
- Sales and opportunity management
- Full sales funnel tracking, Automatic opportunity assessment and scoring, Sales cockpit with KPI dashboards, Pipeline visualization
- Marketing and campaigns
- Dynamic target group segmentation, Drag-and-drop campaign management, Newsletters and serial emails, Campaign performance analytics
- Events and reporting
- Event management with registration tracking, Interactive geo-reports with address mapping, Custom report builder, Export to Power BI
- Integration and APIs
- REST API and OData interfaces, Pre-built connectors for DATEV, ELSTER, CAMT/SEPA, Shipcloud for shipping, Amazon and eBay marketplace connections
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms