tech from europe
vsHubSpot

TOPIX ERP vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how TOPIX ERP compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: TOPIX ERP. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
Modular ERP for SMEs with integrated CRM and DMS
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
No
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
€35/user/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
DATEV, Webshop, SOAP WebServices (XML, ASCII), ODBC, SQL +1
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

TOPIX ERP

Strengths

  • +Broad, integrated feature set covering sales, order processing, inventory, accounting, HR and projects
  • +Reduces duplicate data entry with linked information across modules
  • +Practical capabilities like serial-number tracking, recurring invoices and banking workflows
  • +Highly customizable views, masks, fields and workflows
  • +Modular design allows adding functionality as business needs grow
  • +Personal, responsive and knowledgeable support and implementation assistance
  • +Reliable and dependable for long-term daily use
  • +Native Mac compatibility alongside Windows support

Limitations

  • −Setup requires time and expertise to configure around company processes
  • −Interface and menus can feel dated or complex for new users
  • −Web client may be slower or lack some functions compared to desktop version

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

TOPIX ERP
HubSpot
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
DPA
not established
Sub-processors
not established
Certifications
No
ISO 27001, SOC 2 Type II

Pricing

TOPIX ERP

  • TOPIX CRM €35 per user / monthCRM-focused module · Central customer and contact data · Sales workflows
  • TOPIX ERP €53 per user / monthFull ERP suite · Order processing and purchasing · Inventory and materials management
  • TOPIX Finance €53 per user / monthFinancial accounting · Invoicing · Reporting and controlling
  • TOPIX HR €53 per user / monthEmployee records · Personnel calendar · Time tracking and travel expenses

Prices are per user per month. A free trial is available.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

TOPIX ERP

Order and purchasing
Quotes, orders, delivery notes and invoicing, Purchasing and order processing, Stock, price and contract management, Quality management
Inventory and materials
Stock control, Prices and discounts, Serial numbers, Bills of materials and sets
CRM, sales and service
Customer and contact data, Sales workflows, Customer service, Central data and process linking
Projects, production and operations
Project management, Scheduling, Resource management
Finance and administration
Invoicing, Financial accounting, Reporting and controlling

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms