Upsales vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Upsales compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Upsales. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Swedish B2B CRM with built-in marketing automation and AI pipeline scoring
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇸🇪 SE
🇺🇸 US · 2006
EU data residency
Yes, for all customersSweden
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Fortnox, Brightcall, Dubb, GetAccept, Goava +15
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Upsales
Strengths
- +intuitive interface and ease of use
- +clear overview of business activities for sales follow-up and analytics
- +responsive and helpful customer support
- +strong Outlook integration
- +effective marketing tools like automated email campaigns and segmentation
- +smooth onboarding with tutorials, documentation, and team assistance
- +useful lead nurturing capabilities
Limitations
- −steep learning curve for marketing automation features
- −outdated and limited quoting tools
- −mobile app with fewer features and suboptimal performance
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Upsales
HubSpot
EU data residency
Yes, for all customersSweden
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Pricing
Upsales
No published pricing we could verify.
Pricing is not publicly disclosed. Estimated starting at £49 per user per month plus a platform fee (£2,000–£9,000/year). 14-day free trial available.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Upsales
- CRM & Sales Management
- Centralized contact and company management, Pipeline tracking and deal management, Activity logging, AI-driven deal recommendations
- Marketing Automation
- Targeted campaign creation, Automated responses based on behavior, Lead nurturing and management, Advanced segmentation tools
- Business Intelligence & Analytics
- Sales analytics and forecasting, Reporting and ROI tracking, Performance metrics and visual analytics, Dashboards for pipeline health and activity metrics
- Integrations & Productivity
- Email and calendar integration (Outlook, Google Calendar), ERP integration (e.g., Fortnox), API access
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms