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vsHubSpot

SOG ERP vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how SOG ERP compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: SOG ERP. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

SOG ERP
HubSpot
What it is
ERP for wholesale and foreign trade with integrated WMS and CRM
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇩🇪 DE
🇺🇸 US · 2006
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
No
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
€1,850/user
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
G2 4.4/5 (10,248) · CAPTERRA 4.5/5 (3,892)
Integrations
DATEV, ELO, d.3, Saperion, Easy DMS +8
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

SOG ERP

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

SOG ERP
HubSpot
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
DPA
not established
Published →
Sub-processors
not established
Listed →
Certifications
No
ISO 27001, SOC 2 Type II

Pricing

SOG ERP

  • ERP-Business-Paket (purchase) from €1,850 per user one-timeOne-time investment · Implementation, training, and customization are additional costs

Rental and cloud pricing on request. Additional costs for implementation, training, and customization apply.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

SOG ERP

Core ERP and trade
Item imports and master data management, Document creation and order processing, Framework agreements and contract management, Price histories and price lists
Sales and purchasing
Quotes, orders, and framework orders, Representative commissions and pricing, Packaging management and complaint handling, Demand-based automated order creation
Inventory and foreign trade
Stock management, Tracking of lots, batches, and expiry dates, Foreign-currency transactions, Forward exchange transactions
CRM, supplier management, and warehouse logistics
Central customer and supplier information, Contact management, scheduling, and sales opportunities, Documents and reporting, Integration with SOG WMS
E-commerce, EDI, and customization
Integration with SOG’s own online shop and third-party shops, EDI processing, Data exchange via CSV and SOAP interfaces, Document management coverage

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms
See SOG ERP →More HubSpot alternatives