Planhat vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Planhat compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Planhat. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Customer success platform with CRM, automation and EU hosting
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇸🇪 SE
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO/IEC 27001:2022, SOC 2 Type II
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
Integrations
Salesforce, HubSpot, Pipedrive, Slack, Microsoft Teams +37
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Planhat
Strengths
- +360-degree account visibility with interactions, usage, health, renewals and risks in one place
- +Playbooks and automation for onboarding, renewals and churn-risk workflows
- +Customizable fields, health scores, views and dashboards tailored to team roles
- +Responsive support and onboarding guidance for workflow design
- +Clear and visually appealing interface once familiar with the system
- +Competitive value compared to heavier enterprise alternatives
- +Efficient setup process noted by some users
Limitations
- −Steep learning curve and setup effort for advanced features, filters and workflows
- −Advanced reporting and analytics less intuitive with limited graph options
- −Data model friction requiring extra automations to move properties between objects
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Planhat
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
ISO/IEC 27001:2022, SOC 2 Type II
ISO 27001, SOC 2 Type II
Pricing
Planhat
No published pricing we could verify.
Pricing is quote-based and not publicly disclosed.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Planhat
- Data
- Unified Data Model, Time-series metrics, Data Explorer for filtering and charting CRM and time-series data
- Intelligence
- Conversational AI for sentiment and topic classification of emails, chats, and call transcripts, AI steps in automations, Pi agent for querying records and creating or updating records, automations, and shareable artifacts, Support for connecting your own LLM
- Collaboration
- Customer portals for shared customer work, Personalized workspaces, Configurable pages
- Action
- Templated and custom automations, Workflows, Tasks and project management, Email and calendar integrations
- Governance
- Granular role- and field-level permissions, SSO, including SAML 2.0, Audit logs for logins, field changes, workflow executions, and AI or automation actions
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms