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vsHubSpot

Trengo vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how Trengo compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Trengo. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Trengo
HubSpot
What it is
Omnichannel customer service platform for unified team inboxes
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇳🇱 NL
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
€299/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
G2 4.4/5 (10,248) · CAPTERRA 4.5/5 (3,892)
Integrations
WhatsApp, SMS, Live chat, Email, Social media platforms +3
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

Trengo

Limitations

  • −No actionable user sentiment found in the provided research

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

Trengo
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
not established
Published →
Sub-processors
not established
Listed →
Certifications
ISO 27001
ISO 27001, SOC 2 Type II

Pricing

Trengo

  • Essentials $110/month billed annuallyBasic omnichannel features · Up to 5 users · Standard support
  • Boost €299/month plus conversation-based add-onsAdvanced automation · AI surcharges apply · Voice add-on available
  • Pro €499/month plus conversation-based add-onsPremium API integrations · Developer toolkits · Up to 20 users

Pricing varies based on conversation volume and add-ons. Annual billing applies to Essentials plan.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

Trengo

Omnichannel communication
Unified inbox for email, live chat, WhatsApp, SMS and social media, Centralized customer conversations, Team collaboration on customer queries
Automation and AI
AI-powered chatbots, Automated workflows, Smart routing of conversations
Security and compliance
Advanced security features, GDPR compliance, Data encryption
Integrations
Native API access, Developer toolkits, Third-party app connections
Collaboration and workflows
Shared inbox for teams, Internal notes and mentions, Real-time collaboration

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms
See Trengo →More HubSpot alternatives