Mailcoach vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Mailcoach compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Mailcoach. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Open-source email marketing from Belgium, pay only for emails sent, not contacts stored.
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇧🇪 BE
🇺🇸 US · 2006
EU data residency
Yes, for all customersFinland (EU)
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
€9.99/mo
$20/mo
Free plan
No
Yes
Open Source
Yes
No
Integrations
Amazon SES, Mailgun, Postmark, Brevo, Resend +6
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Mailcoach
Strengths
- +Transparent, scalable pricing model based on emails sent (not contacts stored), with a low starting price of €9.99/month for 2,000 emails and pay-as-you-go options
- +Powerful automation workflows (drip sequences, onboarding flows, conditional triggers) without requiring coding skills, combined with advanced list segmentation and A/B testing
- +Clean, intuitive interface that simplifies campaign creation and management, suitable for both marketers and developers
- +Reliable email deliverability when properly configured (SPF, DKIM, DMARC) and support for high sending volumes via integrations with Amazon SES, Mailgun, Postmark, and SendGrid
- +GDPR-compliant with EU-based servers and a privacy-first approach, preferred by organizations handling sensitive data
- +Responsive and helpful support team, particularly for deliverability, configuration, and automation issues
- +Quick onboarding process, enabling users to start sending campaigns within a day
- +Flexible deployment options, including fully-managed cloud hosting or self-hosted solutions for full data control
Limitations
- −Self-hosted version requires Laravel expertise, making setup and advanced customization challenging for non-technical users
- −No free plan available, only a free trial, which may deter users seeking long-term free options
- −Some ESP integrations (e.g., Amazon SES) impose sending limits, requiring careful management of sending rates
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Mailcoach
HubSpot
EU data residency
Yes, for all customersFinland (EU)
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
Mailcoach
- Pay-as-you-go €9.99 per month (includes 2,000 emails)Unlimited contacts, lists, and automations · No confusing pricing tiers · Additional emails billed per send
Pricing varies based on the number of emails sent. VAT not included.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Mailcoach
- Campaign Management
- Send marketing emails with segmentation, A/B testing, and scheduling, Multiple editors: Markdown, HTML, and visual drag-and-drop editor, Newsletter archive for past campaigns, UTM tags for campaign tracking (optional)
- Automations & Workflows
- Multi-step automations and drip campaigns, Triggers based on events (e.g., signups, tag changes, dates), Actions include sending emails, tagging contacts, and more, Analytics to monitor automation performance
- Transactional Emails
- Edit, send, and track transactional emails, Single API endpoint for sending emails, Templates with editable content and preview, Laravel driver for sending mailables within Laravel apps
- Developer & Integration Tools
- REST API with JSON responses for developers, Laravel and PHP SDKs available, Support for own email providers (SMTP, Amazon SES, Mailgun, Postmark, Brevo, Resend, SendGrid), MJML and Twig templates for advanced email design
- Compliance & Data Privacy
- Fully GDPR-compliant with EU data storage, Data encrypted at rest and in transit, Optional tracking for privacy control, Suppression lists for compliance management
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms