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vsHubSpot

Aqua eBS vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how Aqua eBS compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Aqua eBS. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Aqua eBS
HubSpot
What it is
Modular ERP for finance, operations, CRM and HR with workflow automation
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇪🇸 ES
🇺🇸 US · 2006
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
G2 4.4/5 (10,248) · CAPTERRA 4.5/5 (3,892)
Integrations
AEAT, SII, TicketBAI, Verifactu, EDI +6
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

Aqua eBS

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

Aqua eBS
HubSpot
EU data residency
not established
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
not established
Standard Contractual Clauses
DPA
not established
Published →
Sub-processors
not established
Listed →
Certifications
No
ISO 27001, SOC 2 Type II

Pricing

Aqua eBS

No published pricing we could verify.

Pricing is not publicly disclosed. Contact vendor for a quote.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

Aqua eBS

Finance and administration
Automated financial accounting, Fixed-asset and cost management, Multi-company financial processes, Invoicing, receivables and cash management
Supply chain, purchasing and inventory
Supplier and purchasing processes, Inventory and stock control, Demand-aware purchasing, Warehouse operations
Production, traceability and quality
Production planning and visual scheduling, Product and lot traceability, Packaging and pallet preparation, Barcode-assisted dispatch
Sales, CRM, e-commerce and POS
Customer and opportunity management, Mobile sales-force support, Commercial conditions, discounts and tariffs, Sales commissions
Projects and operations
Project and service planning and execution, Task and work-order assignment, Resource planning, Milestone and cost tracking

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms
See Aqua eBS →More HubSpot alternatives