Holded vs HubSpot
Last updated October 2026
Looking for a European alternative to HubSpot? Here's how Holded compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Holded. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
All-in-one ERP for SMEs with invoicing, accounting and CRM
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇪🇸 ES
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
€15/mo
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
Shopify, WooCommerce, PrestaShop, Wix, Amazon +22
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5
Where each one wins
Holded
Strengths
- +Intuitive and quick to learn for invoicing, expenses and basic accounting
- +All-in-one platform combining invoicing, accounting, banking, inventory, CRM, projects and HR
- +Time-saving automation for recurring invoices, payment reminders and billing
- +Strong fit for SMEs and freelancers, especially in Spain
- +Modern, user-friendly interface for everyday workflows
Limitations
- −Support can be slow or difficult to reach, with mixed experiences reported
- −Pricing and plan limits (e.g., invoices, users, features) may become costly as needs grow
- −Limited flexibility for advanced workflows, report customization and exports
HubSpot
Strengths
- +All-in-one platform reduces tool sprawl
- +Intuitive drag-and-drop editors
- +Strong automation capabilities
- +Extensive integration ecosystem
Limitations
- −Can become expensive as needs grow
- −Some features locked behind higher tiers
- −Learning curve for advanced features
- −Occasional performance slowdowns
Data residency & compliance
Holded
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
Holded
- Plus €15 per monthInvoicing and documents · Banking and cash flow · First 3 months at 50% off
- Basic €29 per monthAll Plus features · CRM and sales funnel · Project profitability tracking
- Standard €59 per monthAll Basic features · Inventory management · Advanced accounting
- Advanced €99 per monthAll Standard features · HR and payroll · Multi-user access
- Premium €199 per monthAll Advanced features · POS system · Priority support
Prices exclude VAT. First 3 months at 50% off. 14-day free trial, no credit card required.
HubSpot
- Free Free ForeverBasic CRM features · Email marketing · Live chat
- Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
- Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
- Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects
Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.
Features
Holded
- Invoicing and documents
- Sales and purchase invoices, simplified invoices, pro forma invoices and quotes, Custom numbering and fields, 50+ document templates, Payment methods
- Accounting and taxes
- Accounting entries, Reconciliation suggestions, Automatic completion of VAT forms 303, 369, 390, 347, 349, Automatic completion of IRPF forms 111, 115, 123, 130, 180, 190
- Banking and cash flow
- Automatic bank synchronization, Connections to 300+ banks, Cash flow tracking, Reconciliation rules
- CRM and sales
- Sales funnel, Contact management, Deal tracking
- Projects, inventory and HR
- Project profitability tracking, Purchase orders, Product price rates, lot or serial-number details, Payroll recording (individual or bulk import)
HubSpot
- Marketing
- Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
- Sales
- Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
- Service
- Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
- Reporting
- Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
- Integrations
- CRM sync, Email platform integrations, Social media integrations, E-commerce platforms