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vsHubSpot

Exact CRM vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how Exact CRM compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Exact CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Exact CRM
HubSpot
What it is
Cloud CRM for SMEs with multi-language and local compliance support
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇳🇱 NL
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Ratings
No
G2 4.4/5 (10,248) · CAPTERRA 4.5/5 (3,892)
Integrations
Microsoft Office, Abacum, Exact ERP, Integrately
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

Exact CRM

Limitations

  • −Research provided is about review platforms (Capterra, G2, Trustpilot), not Exact CRM
  • −No user sentiment data for Exact CRM is available in the supplied research

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

Exact CRM
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
not established
Published →
Sub-processors
not established
Listed →
Certifications
ISO 27001
ISO 27001, SOC 2 Type II

Pricing

Exact CRM

No published pricing we could verify.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

Exact CRM

Contact and account management
Creation and modification of accounts and contacts, Centralized customer database, Activity and request tracking
Communication and collaboration
Email storage and management, Social media integration, Microsoft Office integration
Scheduling and productivity
Calendar sync, Appointment scheduling, Task and activity management
Platform and accessibility
Web and mobile access, Cross-platform compatibility, Third-party app integration
Financial and operational integration
Automatic data synchronization with Exact ERP, Real-time reporting and budgeting, Unified financial insights

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms
See Exact CRM →More HubSpot alternatives