tech from europe
vsHubSpot

Manago AI (formerly SALESmanago) vs HubSpot

Last updated October 2026

Looking for a European alternative to HubSpot? Here's how Manago AI (formerly SALESmanago) compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Manago AI (formerly SALESmanago). We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
Polish CRM and marketing automation with AI-driven personalization
Inbound marketing, sales, and service software for growing businesses.
Headquarters
🇵🇱 PL
🇺🇸 US · 2006
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
DSGVO / GDPR
Yes
Yes
Certifications
ISO/IEC 27001:2013, ISO/IEC 27017:2015, ISO/IEC 27018:2019, ISO 9001:2015
ISO 27001, SOC 2 Type II
Price from
No
$20/mo
Free plan
No
Yes
Open Source
No
No
Integrations
HubSpot, Shopify, WordPress, Joomla
Salesforce, Microsoft Dynamics 365, Shopify, WordPress, Slack +5

Where each one wins

Manago AI (formerly SALESmanago)

Strengths

  • +Intuitive and user-friendly interface with well-structured workflows
  • +Predefined templates and automated flows for streamlined campaign creation
  • +Highly responsive and competent support team with 98% positive feedback
  • +Dedicated onboarding process with consultant assistance
  • +Strong integration capabilities with major e-commerce platforms (Shopify, Magento, WooCommerce, PrestaShop)
  • +Real-time analytics and reporting for immediate campaign insights
  • +AI-powered personalization engine for targeted multi-channel campaigns
  • +Multi-channel support (email, mobile, social media, live chat)

Limitations

  • −Steep learning curve for new users, requiring dedicated time to master
  • −Limited integration options for some niche e-commerce platforms
  • −Occasional interface bugs, though support resolves them quickly

HubSpot

Strengths

  • +All-in-one platform reduces tool sprawl
  • +Intuitive drag-and-drop editors
  • +Strong automation capabilities
  • +Extensive integration ecosystem

Limitations

  • −Can become expensive as needs grow
  • −Some features locked behind higher tiers
  • −Learning curve for advanced features
  • −Occasional performance slowdowns

Data residency & compliance

Manago AI (formerly SALESmanago)
HubSpot
EU data residency
Yes, for all customers
Available on some plansEU data hosting is available on request for eligible customers.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Sub-processors
Certifications
ISO/IEC 27001:2013, ISO/IEC 27017:2015, ISO/IEC 27018:2019, ISO 9001:2015
ISO 27001, SOC 2 Type II

Pricing

Manago AI (formerly SALESmanago)

No published pricing we could verify.

Pricing available on request. Free trial available.

HubSpot

  • Free Free ForeverBasic CRM features · Email marketing · Live chat
  • Starter $20 per monthRemoves HubSpot branding · Additional marketing contacts · Basic automation
  • Professional $890 per monthAdvanced automation · Custom reporting · A/B testing
  • Enterprise $3600 per monthAdvanced permissions · Predictive lead scoring · Custom objects

Pricing varies by product suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub). Discounts may apply for annual billing.

Features

Manago AI (formerly SALESmanago)

Marketing automation
Personalized email campaigns, Customer segmentation, Event-triggered workflows, Lead scoring
CRM and sales alignment
CRM activity management, Sales and marketing team alignment, Customer journey tracking, Contact and account management
Analytics and reporting
Campaign performance tracking, ROI measurement, Customer behavior analytics, Real-time dashboards
eCommerce integration
Shopify integration, Product and cart tracking, Abandoned cart recovery, Revenue attribution
Website and content tools
Website visitor tracking, Dynamic content blocks, A/B testing, Form and landing page builder

HubSpot

Marketing
Email marketing campaigns, Landing pages and forms, Lead capture and tracking, Social media management
Sales
Contact and deal management, Email tracking and notifications, Pipeline management, Meeting scheduling
Service
Ticketing system, Live chat and chatbots, Knowledge base, Customer feedback surveys
Reporting
Custom dashboards, Traffic and conversion analytics, ROI tracking, Sales performance reports
Integrations
CRM sync, Email platform integrations, Social media integrations, E-commerce platforms